Expert insights on ASO, Apple Search Ads, Google App Campaigns and app growth. Teardowns, experiments and strategies for mobile user acquisition, retention and creatives.https://appstoremarketing.com/https://appstoremarketing.com/blog/adapty-google-app-campaigns-playbook-2026-summary/https://appstoremarketing.com/blog/adapty-google-app-campaigns-playbook-2026-summary/Adapty’s 2026 Google App Campaigns playbook: what’s new (Web→App Connect, Shorts, AAK), how to structure campaigns, and the tracking/creative rules that actually move results.Mon, 16 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/airbridge-mmp-for-subscription-apps-attribution-ltv-2026-summary/https://appstoremarketing.com/blog/airbridge-mmp-for-subscription-apps-attribution-ltv-2026-summary/Airbridge argues that subscription + AI apps should optimize channels by retention and LTV, not installs or trials, and explains where platform dashboards mislead post-ATT/SKAN.Thu, 05 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/airbridge-skadnetwork-4-major-changes-feb-2026-summary/https://appstoremarketing.com/blog/airbridge-skadnetwork-4-major-changes-feb-2026-summary/A credited summary of Airbridge’s SKAN 4.0 explainer: multiple conversion windows, earlier postbacks via lockWindow, and new coarse conversion values (plus the trade-offs).Tue, 10 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/adguard-keepandroidopen-google-android-developer-verification-policy-summary/https://appstoremarketing.com/blog/adguard-keepandroidopen-google-android-developer-verification-policy-summary/A credited summary of AdGuard’s explainer on Google’s planned developer verification scheme, and what it could change for independent distribution, alternative stores, and friction in the Android install path.Thu, 26 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/airbridge-why-attribution-numbers-dont-match-summary/https://appstoremarketing.com/blog/airbridge-why-attribution-numbers-dont-match-summary/Ad platforms, MMPs, and first-party systems measure different things. The fix is a measurement hierarchy, not forcing reports to reconcile perfectly.Sun, 08 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/adjust-mobile-app-trends-2026-summary/https://appstoremarketing.com/blog/adjust-mobile-app-trends-2026-summary/A credited summary of Adjust’s Mobile App Trends 2026 report announcement: installs up, sessions up, ATT opt-ins creeping higher, and the practical shift to cross-platform (web+app) measurement.Fri, 20 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-choice-openness-registered-app-stores-fees-summary/https://appstoremarketing.com/blog/android-developers-choice-openness-registered-app-stores-fees-summary/Google is rolling out alternative billing options, a ‘Registered App Stores’ install flow for sideloaded stores, and a new fee model that separates billing from service fees.Thu, 05 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-notes-from-google-play-tools-growth-2025-summary/https://appstoremarketing.com/blog/android-developers-notes-from-google-play-tools-growth-2025-summary/A credited summary of Google’s year-end Google Play update covering discovery surfaces, engagement tooling, safety/policy workflow changes, and Play Console features that affect shipping and growth.Fri, 27 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-play-console-save-for-later-jan-2026-summary/https://appstoremarketing.com/blog/android-developers-play-console-save-for-later-jan-2026-summary/Google added a simple but high-impact workflow: you can hold back specific Play Console changes (like store listing edits) while still submitting urgent track fixes for review.Tue, 10 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-07-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-07-2026/The week’s highest-signal ASO + Apple Ads updates, with what it changes for app marketers.Sat, 14 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-10-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-10-2026/This week’s highest-signal App Store + Google Play moves, plus what to do next (age assurance, ads, and release-risk).Mon, 02 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-09-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-09-2026/This week’s highest-signal App Store and Google Play moves, plus what to do next (ads, CPPs, policy, and measurement).Mon, 23 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-multiple-ads-search-results-march-2026-summary/https://appstoremarketing.com/blog/app-store-multiple-ads-search-results-march-2026-summary/A short summary of 9to5Mac’s report on Apple expanding search-result ad placements beyond the #1 slot, and what app marketers should watch.Thu, 22 Jan 2026 00:00:00 GMThttps://appstoremarketing.com/blog/appbot-push-notification-best-practices-2026-summary/https://appstoremarketing.com/blog/appbot-push-notification-best-practices-2026-summary/Appbot’s 2026 push notification best practices: transactional vs promo, preference controls, tone, timing, and measuring fatigue.Sun, 15 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-ads-search-results-more-ads-march-2026-summary/https://appstoremarketing.com/blog/apple-ads-search-results-more-ads-march-2026-summary/Apple is adding more Search Results ad slots in March 2026. What changes operationally, and what app marketers should do next (creative, CPPs, negatives, and measurement).Sat, 14 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-age-requirements-declared-age-range-api-feb-2026-summary/https://appstoremarketing.com/blog/apple-age-requirements-declared-age-range-api-feb-2026-summary/Apple is tightening how 18+ apps are downloaded in some regions, and expanding developer signals for age assurance and significant updates.Mon, 02 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-app-bundles-cross-platform-feb-2026-summary/https://appstoremarketing.com/blog/apple-app-bundles-cross-platform-feb-2026-summary/Apple changed bundle rules so secondary apps don’t have to support the same platform as the primary app. This makes cross-platform ‘suites’ easier to ship (and easier to message).Tue, 24 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-app-store-connect-sdk-min-requirements-april-2026-summary/https://appstoremarketing.com/blog/apple-app-store-connect-sdk-min-requirements-april-2026-summary/Apple announced new minimum SDK build requirements for App Store Connect submissions. Here’s the quick marketer-friendly version.Thu, 12 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-app-review-guidelines-anonymous-chat-summary/https://appstoremarketing.com/blog/apple-app-review-guidelines-anonymous-chat-summary/Apple clarified that random/anonymous chat apps fall under Guideline 1.2 (UGC). Here’s what that means operationally.Thu, 12 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-11-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-11-2026/This week: age assurance is spreading, promo-code workflows are changing, and retention UX is now getting reviewed like a store page.Mon, 09 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-app-store-connect-submit-and-market-updates-oct-2025-summary/https://appstoremarketing.com/blog/apple-app-store-connect-submit-and-market-updates-oct-2025-summary/Apple quietly shipped a bundle of App Store Connect changes that matter to growth teams: submit items independently, double CPP capacity (plus keywords), and move from promo codes to richer offer codes (promo codes for IAP end March 26, 2026).Tue, 03 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-program-license-agreement-update-japan-dec-2025-summary/https://appstoremarketing.com/blog/apple-developer-program-license-agreement-update-japan-dec-2025-summary/Apple revised the Apple Developer Program License Agreement, including an Attachment for iOS apps in Japan that covers alternative distribution, alternative payments, out-of-app offers, and the Core Technology Commission.Sat, 07 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-ios-japan-alternative-marketplaces-payments-summary/https://appstoremarketing.com/blog/apple-ios-japan-alternative-marketplaces-payments-summary/Apple outlines Japan-specific iOS changes enabling alternative marketplaces and out-of-IAP payments - with new security requirements and deadlines.Thu, 12 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-new-app-store-search-results-ad-slot-dating-apps-summary/https://appstoremarketing.com/blog/apple-new-app-store-search-results-ad-slot-dating-apps-summary/Apple is testing a new UK Apple Ads placement under the #1 organic result. APPlyzer data shows which dating apps are already winning auction position #2, and which could benefit in the US next.Tue, 03 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-search-ads-2026-playbook/https://appstoremarketing.com/blog/apple-search-ads-2026-playbook/A no-fluff guide to setting up Apple Search Ads for control and learning: campaign structure, keyword strategy, bid loops, and how to avoid paying for installs you would have earned organically.Thu, 12 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-texas-age-assurance-pause-sb2420-dec-2025-summary/https://appstoremarketing.com/blog/apple-texas-age-assurance-pause-sb2420-dec-2025-summary/Apple says it will pause its previously announced Texas age assurance implementation plans after a court injunction, while leaving the Declared Age Range API + related tools available for sandbox testing.Sat, 07 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-texas-sb2420-age-assurance-requirements-oct-2025-summary/https://appstoremarketing.com/blog/apple-texas-sb2420-age-assurance-requirements-oct-2025-summary/Apple outlines how Texas’ SB2420 will affect under-18 accounts (Family Sharing + parental consent) and the developer-side capabilities expected for age categories and ‘significant change’ consent flows.Mon, 09 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apptweak-ai-in-aso-2026-summary/https://appstoremarketing.com/blog/apptweak-ai-in-aso-2026-summary/AppTweak’s ‘AI in ASO 2026’ piece: why rankings feel less stable and how to adapt with intent-led semantic clusters.Thu, 29 Jan 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apptweak-app-store-reviews-2026-summary/https://appstoremarketing.com/blog/apptweak-app-store-reviews-2026-summary/AppTweak’s guide to app reviews: why they impact conversion, how iOS vs Google Play differ, and what teams can do safely.Thu, 23 Oct 2025 00:00:00 GMThttps://appstoremarketing.com/blog/apptweak-apple-ads-automation-2026-guide-summary/https://appstoremarketing.com/blog/apptweak-apple-ads-automation-2026-guide-summary/AppTweak’s Apple Ads automation guide: where automation helps first, and the guardrails to keep it from scaling mistakes.Sun, 04 Jan 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apptweak-aso-news-january-2026-summary/https://appstoremarketing.com/blog/apptweak-aso-news-january-2026-summary/AppTweak’s January 2026 ASO updates: expanded App Store search ads inventory, Google Play’s Ask Play, and new store assets.Sun, 01 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apptweak-best-apple-ads-tools-2026-summary/https://appstoremarketing.com/blog/apptweak-best-apple-ads-tools-2026-summary/AppTweak’s buyer’s guide to Apple Ads tools: what to evaluate (intel, CPP tracking, benchmarks, reporting) and how to choose.Sun, 28 Dec 2025 00:00:00 GMThttps://appstoremarketing.com/blog/apptweak-best-aso-tools-2026-summary/https://appstoremarketing.com/blog/apptweak-best-aso-tools-2026-summary/AppTweak’s 2026 ASO tooling roundup, reframed into a practical evaluation checklist: coverage, freshness, localization, automation, and how to avoid ‘tool-first’ ASO.Mon, 16 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apptweak-effective-aso-strategy-2026-summary/https://appstoremarketing.com/blog/apptweak-effective-aso-strategy-2026-summary/AppTweak’s step-by-step ASO strategy guide, focused on building an ongoing process rather than one-off metadata edits.Sun, 21 Dec 2025 00:00:00 GMThttps://appstoremarketing.com/blog/apptweak-google-play-custom-store-listings-guide-summary/https://appstoremarketing.com/blog/apptweak-google-play-custom-store-listings-guide-summary/AppTweak’s guide to Custom Store Listings: how they differ from experiments, when to use them, and what success looks like.Tue, 06 Jan 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apptweak-play-store-keyword-research-2026-summary/https://appstoremarketing.com/blog/apptweak-play-store-keyword-research-2026-summary/AppTweak’s Play Store keyword best practices: how to expand variants, prioritize, and connect keywords to assets and performance.Fri, 09 May 2025 00:00:00 GMThttps://appstoremarketing.com/blog/apptweak-sports-events-aso-apple-ads-summary/https://appstoremarketing.com/blog/apptweak-sports-events-aso-apple-ads-summary/AppTweak’s sports-event playbook: why event demand spikes in micro-peaks and how to align ASO + Apple Ads + CPPs.Mon, 02 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apptweak-ultimate-apple-search-ads-2026-guide-summary/https://appstoremarketing.com/blog/apptweak-ultimate-apple-search-ads-2026-guide-summary/AppTweak’s 2026 Apple Search Ads guide, focusing on practical levers: intent, structure, CPP alignment, and measurement.Tue, 23 Dec 2025 00:00:00 GMThttps://appstoremarketing.com/blog/arxiv-mobile-app-accessibility-practices-challenges-summary/https://appstoremarketing.com/blog/arxiv-mobile-app-accessibility-practices-challenges-summary/A summary of an ICSE ’26 paper (arXiv) on mobile accessibility practices: why testing happens late, what devs implement first, and the blockers teams hit on iOS vs Android.Fri, 20 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/branch-aio-attribution-ai-discovery-summary/https://appstoremarketing.com/blog/branch-aio-attribution-ai-discovery-summary/Branch’s AIO App Attribution announcement and what it implies for ASO/SEO as ChatGPT-style discovery grows.Wed, 04 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/braze-customer-engagement-strategy-guide-2026-summary/https://appstoremarketing.com/blog/braze-customer-engagement-strategy-guide-2026-summary/A credited summary of Braze’s ‘customer engagement strategy’ guide, focusing on the four pillars (understanding, orchestration, AI personalization, and measurement) and what to operationalise in an app lifecycle program.Fri, 27 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/braze-welcome-email-series-best-practices-summary/https://appstoremarketing.com/blog/braze-welcome-email-series-best-practices-summary/A credited summary of Braze’s welcome email guide, with a practical lens for app onboarding, activation, and early retention.Sat, 21 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/bugfender-android-push-notifications-fcm-setup-summary/https://appstoremarketing.com/blog/bugfender-android-push-notifications-fcm-setup-summary/A clear, end-to-end guide to Android push notifications: Firebase Cloud Messaging basics, Android 13 permission, notification channels, and common delivery pitfalls.Fri, 06 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/businessofapps-apple-ads-stable-growth-roi-summary/https://appstoremarketing.com/blog/businessofapps-apple-ads-stable-growth-roi-summary/Business of Apps’ recap of Viktor Orlov’s Apple Ads talk: why structure and control beat ‘smart bidding’, why IPM is the hidden scaling wall, and how Custom Product Pages turn relevance into lower CPIs.Sun, 15 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/businessofapps-applyzer-26-launch-summary/https://appstoremarketing.com/blog/businessofapps-applyzer-26-launch-summary/Business of Apps’ write-up on ConsultMyApp’s APPlyzer 26 release: what’s new (top-5 auction visibility, CPP/IAE tracking, market intel) and how to interpret it.Sun, 15 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/businessofapps-over-100000-app-marketers-have-now-joined-applyzer-summary/https://appstoremarketing.com/blog/businessofapps-over-100000-app-marketers-have-now-joined-applyzer-summary/A credited summary of Business of Apps’ piece on APPlyzer passing 100k users, and what the ‘free tier + auction stack visibility’ positioning suggests for teams choosing competitive intel tooling in 2026.Thu, 26 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-ai-race-chatgpt-vs-gemini-app-store-summary/https://appstoremarketing.com/blog/consultmyapp-ai-race-chatgpt-vs-gemini-app-store-summary/ConsultMyApp uses an iOS US snapshot to show how ChatGPT and Google Gemini conquest each other’s brand terms, and why the top-5 Apple Ads stack matters.Fri, 06 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-app-led-care-healthcare-pharma-lifecycle-summary/https://appstoremarketing.com/blog/consultmyapp-app-led-care-healthcare-pharma-lifecycle-summary/A credited summary of ConsultMyApp’s 10-point framing for healthcare and pharma apps: lifecycle-state CRM, event-driven messaging, frequency safety, and data hygiene as the foundations for outcomes.Sun, 22 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-app-store-keywords-7500-apps-summary/https://appstoremarketing.com/blog/consultmyapp-app-store-keywords-7500-apps-summary/ConsultMyApp’s analysis of keyword patterns across the top 250 apps in every US App Store category - including what ‘top apps’ do differently in titles/subtitles.Sat, 14 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-app-store-screenshots-convert-traffic-summary/https://appstoremarketing.com/blog/consultmyapp-app-store-screenshots-convert-traffic-summary/ConsultMyApp’s checklist is a good gut-punch for anyone treating screenshots as a design task. The punchline: your first three frames have to confirm intent fast, and CPP/CSL variants exist so you do not explain everything to everyone.Thu, 09 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-apple-ads-new-search-results-placements-prep-summary/https://appstoremarketing.com/blog/consultmyapp-apple-ads-new-search-results-placements-prep-summary/ConsultMyApp’s take on the March 2026 Apple Ads Search Results expansion, with a practical checklist for avoiding surprise CPI spikes as more inventory goes live.Sat, 21 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-apps-that-sleigh-the-charts-christmas-2025-festive-app-trends-summary/https://appstoremarketing.com/blog/consultmyapp-apps-that-sleigh-the-charts-christmas-2025-festive-app-trends-summary/A credited summary of ConsultMyApp’s Christmas 2025 data roundup: when installs peak, which holiday keywords surge, and how iOS vs Android seasonality changes what you ship (and when).Sun, 01 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-aws-outage-app-store-performance-summary/https://appstoremarketing.com/blog/consultmyapp-aws-outage-app-store-performance-summary/A credited summary of ConsultMyApp’s analysis of the Oct 2025 AWS outage impact on brand search, organic downloads, and grossing ranks, plus how to use store data as a ‘resilience’ sanity check.Fri, 27 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-chatgpt-for-aso-live-data-summary/https://appstoremarketing.com/blog/consultmyapp-chatgpt-for-aso-live-data-summary/ConsultMyApp’s argument: LLMs help with ideation and drafting, but ASO decisions still require live rankings, search demand signals, and competitive context.Sat, 14 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-demystify-app-store-top-publishers-data-proves-it-summary/https://appstoremarketing.com/blog/consultmyapp-demystify-app-store-top-publishers-data-proves-it-summary/A credited summary of ConsultMyApp’s argument that sustained App Store visibility is a repeatable system: visibility → conversion → controlled scaling, with practical ways to copy the mechanics without ‘big brand’ budgets.Sun, 01 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-free-aso-tools-2026-summary/https://appstoremarketing.com/blog/consultmyapp-free-aso-tools-2026-summary/A credited summary of ConsultMyApp’s ‘free ASO tools’ roundup, plus a sober way to pick tools that won’t wreck your keyword and creative workflow.Wed, 25 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-retail-app-marketing-execution-2026-summary/https://appstoremarketing.com/blog/consultmyapp-retail-app-marketing-execution-2026-summary/ConsultMyApp’s retail playbook for 2026: use listing variants to mirror brand/category intent, and run psychology-led creative tests instead of feature collages.Wed, 18 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-top-5-things-to-look-for-in-an-app-marketing-agency-summary/https://appstoremarketing.com/blog/consultmyapp-top-5-things-to-look-for-in-an-app-marketing-agency-summary/A credited summary of ConsultMyApp’s checklist for picking an app marketing agency: start with the constraint, think full-funnel (not channel-first), use intent and psychology for store conversion, and treat retention plus martech as part of acquisition efficiency.Sun, 17 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-custom-product-pages-high-impact-opportunities-summary/https://appstoremarketing.com/blog/consultmyapp-custom-product-pages-high-impact-opportunities-summary/ConsultMyApp’s CPP framework: attention vs intention, keyword eligibility gates, and a practical way to choose which CPPs are worth building (organic + Apple Ads).Sun, 15 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/customerio-lifecycle-marketing-trends-2026-summary/https://appstoremarketing.com/blog/customerio-lifecycle-marketing-trends-2026-summary/A credited summary of Customer.io’s 2026 lifecycle trends: richer mobile messaging (RCS), consent realities, and why orchestration + measurement matter more than channel volume.Mon, 09 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/cxdive-optimize-apps-websites-for-ai-summary/https://appstoremarketing.com/blog/cxdive-optimize-apps-websites-for-ai-summary/CX Dive’s report on AI assistants mediating customer journeys: what ‘agentic engine optimization’ implies, and the practical ‘digital hygiene’ steps brands can take now.Mon, 16 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/deconstructoroffun-state-of-mobile-2026-summary/https://appstoremarketing.com/blog/deconstructoroffun-state-of-mobile-2026-summary/A practical summary of Deconstructor of Fun’s ‘State of Mobile 2026’ discussion: monetization-first reality, non-games overtaking games in IAP, and what it means for creative + retention strategy.Fri, 20 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/eu-dma-apple-ads-apple-maps-not-designated-feb-2026-summary/https://appstoremarketing.com/blog/eu-dma-apple-ads-apple-maps-not-designated-feb-2026-summary/The European Commission decided Apple Ads and Apple Maps won’t be designated under the Digital Markets Act. What that means (and what it doesn’t) for app teams operating in the EU.Wed, 25 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/gemini-blanket-asa-takeover-summary/https://appstoremarketing.com/blog/gemini-blanket-asa-takeover-summary/A short, practical summary of ConsultMyApp’s Apple Search Ads data deep dive on Gemini’s unusually broad coverage (and what app marketers can learn from it).Tue, 27 Jan 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-ask-play-upgrades-summary/https://appstoremarketing.com/blog/google-play-ask-play-upgrades-summary/Android Authority’s look at Ask Play upgrades and why store listing clarity (metadata + reviews) matters more in an AI Q&A interface.Thu, 12 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-privacy-sandbox-update-retiring-apis-oct-2025-summary/https://appstoremarketing.com/blog/google-privacy-sandbox-update-retiring-apis-oct-2025-summary/Google’s Oct 2025 update retires multiple Privacy Sandbox technologies and shifts focus toward an interoperable attribution standard, plus CHIPS/FedCM and anti-fraud tooling.Sat, 28 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/gummicube-app-seasonality-super-bowl-aso-summary/https://appstoremarketing.com/blog/gummicube-app-seasonality-super-bowl-aso-summary/Gummicube uses the Super Bowl as a case study: when intent spikes, apps win by updating metadata and creatives to match the moment, then validating via structured A/B tests.Thu, 19 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-us-external-links-alternative-billing-injunction-dec-2025-summary/https://appstoremarketing.com/blog/google-play-us-external-links-alternative-billing-injunction-dec-2025-summary/Google updated its US Play policies and launched new programs for external links and alternative billing while the Epic injunction is in effect. Here’s what app teams actually need to do.Wed, 25 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/gummicube-app-store-promotional-text-importance-summary/https://appstoremarketing.com/blog/gummicube-app-store-promotional-text-importance-summary/Gummicube’s reminder that iOS promotional text is prime messaging real estate: 170 characters, editable without an app update, and useful for conversion momentum and campaign alignment.Thu, 19 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/gummicube-netflix-user-engagement-strategies-summary/https://appstoremarketing.com/blog/gummicube-netflix-user-engagement-strategies-summary/Gummicube’s read on Netflix’s planned mobile revamp: more vertical short-form discovery and video podcast formats, and what that implies for app positioning, creatives, and experimentation.Thu, 19 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/helpnetsecurity-google-play-ecosystem-safety-2025-summary/https://appstoremarketing.com/blog/helpnetsecurity-google-play-ecosystem-safety-2025-summary/A credited summary of Google Play ecosystem safety reporting: how pre-review checks, developer verification, AI-assisted review, and integrity signals are becoming part of shipping, not just compliance.Mon, 23 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/indiehackers-app-portfolio-60k-mrr-after-apple-account-froze-summary/https://appstoremarketing.com/blog/indiehackers-app-portfolio-60k-mrr-after-apple-account-froze-summary/An Indie Hackers case study on rebuilding a $60k/mo app portfolio after account termination, and the boring growth channels that still work.Wed, 18 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/indiehackers-growing-a-portfolio-of-mobile-apps-to-185k-mo-summary/https://appstoremarketing.com/blog/indiehackers-growing-a-portfolio-of-mobile-apps-to-185k-mo-summary/An Indie Hackers interview with Connor Burd on building a subscription app studio. Strong reminders on distribution-first thinking, influencer fit, and ASO as ‘supporting infrastructure’.Tue, 17 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/jskmarketing-top-apps-marketers-are-using-in-2026-summary/https://appstoremarketing.com/blog/jskmarketing-top-apps-marketers-are-using-in-2026-summary/JSK Marketing’s lightweight stack reminder: pick tools that compress cycle time (creation, social ops, automation, reporting, project flow), then actually build a weekly cadence around them.Thu, 19 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/layerfive-marketing-data-platform-2026-summary/https://appstoremarketing.com/blog/layerfive-marketing-data-platform-2026-summary/LayerFive’s 2026 guide to Marketing Data Platforms (MDPs): why tool sprawl breaks measurement, and what an infrastructure-first stack looks like.Sun, 15 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/macrumors-ios-26-adoption-stats-feb-2026-summary/https://appstoremarketing.com/blog/macrumors-ios-26-adoption-stats-feb-2026-summary/MacRumors summarizes Apple’s latest iOS 26 / iPadOS 26 adoption stats. Useful for planning support windows, QA matrices, and rollout comms.Tue, 17 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/macrumors-more-app-store-ads-march-2026-summary/https://appstoremarketing.com/blog/macrumors-more-app-store-ads-march-2026-summary/MacRumors’ report on Apple expanding App Store search ads: phased rollout, multiple positions in search results, and what advertisers can (and can’t) control.Sat, 14 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/mobileaction-apple-ads-in-2026-summary/https://appstoremarketing.com/blog/mobileaction-apple-ads-in-2026-summary/MobileAction’s view on Apple Ads’ March 2026 search results expansion: what changes, what won’t, and the measurement guardrails to put in place before your baselines drift.Mon, 16 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/mobileaction-custom-product-pages-global-expansion-summary/https://appstoremarketing.com/blog/mobileaction-custom-product-pages-global-expansion-summary/MobileAction’s guide to using Apple Custom Product Pages for localization, seasonal relevance, Apple Ads message match, and testing.Tue, 10 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/phiture-aso-stack-redux-2026-summary/https://appstoremarketing.com/blog/phiture-aso-stack-redux-2026-summary/Summary of Phiture’s ASO Stack Redux 2026 update: more visibility levers (CPP/CSL, promoted IAPs, tags), app vitals as a visibility gate, and experimentation velocity as the compounding edge.Thu, 19 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/phiture-integrated-growth-manifesto-summary/https://appstoremarketing.com/blog/phiture-integrated-growth-manifesto-summary/Phiture’s argument for integrated growth: break channel silos, use first-party data as the connective tissue, and use AI to increase experimentation velocity across the full funnel.Thu, 19 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/phiture-mobile-app-performance-testing-guide-summary/https://appstoremarketing.com/blog/phiture-mobile-app-performance-testing-guide-summary/Phiture’s practical case for treating app performance as a growth lever: crash-free sessions, ANR thresholds, real-device coverage, and continuous monitoring to protect ratings, retention, and store visibility.Thu, 19 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/phiture-voice-search-optimization-aso-guide-summary/https://appstoremarketing.com/blog/phiture-voice-search-optimization-aso-guide-summary/Phiture’s take on voice search and ASO: voice queries are longer and more conversational, so listings should reflect intent clusters and natural language benefits, even within tight metadata constraints.Thu, 19 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/privacy-pulse-week-07-2026/https://appstoremarketing.com/blog/privacy-pulse-week-07-2026/APPlyzer snapshot of US privacy-intent demand and the apps that capture it across iOS and Google Play.Sat, 14 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/pushwoosh-mobile-app-churn-rate-guide-2025-decrease-churn-summary/https://appstoremarketing.com/blog/pushwoosh-mobile-app-churn-rate-guide-2025-decrease-churn-summary/A credited summary of Pushwoosh’s churn guide: what churn actually measures, which engagement metrics predict it early, and practical messaging/onboarding moves that reduce drop-off without spamming users.Sun, 01 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/ravi-shankar-watch-only-app-store-connect-analytics-summary/https://appstoremarketing.com/blog/ravi-shankar-watch-only-app-store-connect-analytics-summary/A credited summary of Ravi Shankar’s discovery that watch-only apps can hide App Store Connect analytics, plus a practical checklist to avoid flying blind.Sat, 21 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-activation-metrics-that-predict-retention-2026-summary/https://appstoremarketing.com/blog/revenuecat-activation-metrics-that-predict-retention-2026-summary/A credited summary of RevenueCat’s framework for defining activation around ‘first value’ and ‘core value’, and testing whether an action predicts retention (instead of just looking good in onboarding dashboards).Thu, 26 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-apple-retention-messaging-api-dec-2025-summary/https://appstoremarketing.com/blog/revenuecat-apple-retention-messaging-api-dec-2025-summary/Apple’s Retention Messaging API lets you show a message, offer, or lower tier right inside iOS subscription settings when a user tries to cancel. Here’s what it is, how it works, and the practical guardrails.Wed, 04 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-cross-platform-subscription-state-android-ios-summary/https://appstoremarketing.com/blog/revenuecat-cross-platform-subscription-state-android-ios-summary/RevenueCat breaks down why ‘one user, two billing systems’ is so messy, and what a sane entitlement sync architecture looks like.Sat, 28 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-elevenlabs-consumer-app-growth-systems-summary/https://appstoremarketing.com/blog/revenuecat-elevenlabs-consumer-app-growth-systems-summary/A credited summary of RevenueCat’s Sub Club episode on ElevenLabs: pricing that matches user mental models, small autonomous teams, and launch narrative as a compounding asset.Sun, 22 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-exit-offers-in-paywalls-summary/https://appstoremarketing.com/blog/revenuecat-exit-offers-in-paywalls-summary/Exit offers (a discounted or alternative plan shown when a user dismisses a paywall) are effective, but Apple may flag them as ‘manipulative’ under Guideline 5.6.Sun, 08 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-state-of-subscription-apps-2026-insights-summary/https://appstoremarketing.com/blog/revenuecat-state-of-subscription-apps-2026-insights-summary/Across 115k+ apps and $16B in revenue, RevenueCat sees a widening gap: leaders are compounding fast while mid-tier subscription apps are stuck in low single-digit growth.Thu, 05 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-toggle-paywall-rejections-feb-2026-summary/https://appstoremarketing.com/blog/revenuecat-toggle-paywall-rejections-feb-2026-summary/RevenueCat documents a quiet App Review shift: paywalls that let users toggle a free trial on/off are getting rejected. Here’s why it happens, what patterns seem safer, and the quick fixes to ship this week.Wed, 04 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-what-app-buyers-want-acquirers-dec-2025-summary/https://appstoremarketing.com/blog/revenuecat-what-app-buyers-want-acquirers-dec-2025-summary/RevenueCat interviewed 10 app acquirers about what they look for in deals. The useful bits for founders and growth leads: what counts as ‘quality’ revenue, what makes a funnel defensible, and what diligence questions you should prep for now.Wed, 04 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/rstreet-md-hb1179-app-store-accountability-act-age-verification-testimony-summary/https://appstoremarketing.com/blog/rstreet-md-hb1179-app-store-accountability-act-age-verification-testimony-summary/R Street argues Maryland HB1179 would push app stores toward broad age verification and parental consent gates, creating privacy/security risk and likely constitutional problems.Tue, 10 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/sachith-mobile-analytics-privacy-consent-patterns-summary/https://appstoremarketing.com/blog/sachith-mobile-analytics-privacy-consent-patterns-summary/A practical summary of Sachith Dassanayake’s guide to privacy, consent flows, and analytics initialization in mobile apps — with a checklist you can ship.Fri, 20 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/search-engine-land-google-ads-budget-pacing-ad-scheduling-feb-2026-summary/https://appstoremarketing.com/blog/search-engine-land-google-ads-budget-pacing-ad-scheduling-feb-2026-summary/Google will pace budgets to the full 30.4x monthly limit even when campaigns only run on scheduled days. If you use ad scheduling as a guardrail (like weekends-only), expect spend to jump unless you adjust daily budgets.Wed, 04 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/searchengineland-google-ads-budget-pacing-ad-scheduling-march-2026-summary/https://appstoremarketing.com/blog/searchengineland-google-ads-budget-pacing-ad-scheduling-march-2026-summary/Google will try to reach the full 30.4x monthly cap within your scheduled window, which can spike spend for ‘weekends only’ or limited-hour campaigns.Sat, 28 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/socialpeta-2026-mobile-app-marketing-trends-creative-systems-summary/https://appstoremarketing.com/blog/socialpeta-2026-mobile-app-marketing-trends-creative-systems-summary/Mobidictum’s write-up of SocialPeta/AdChampagne’s 2026 mobile app marketing trends: fewer advertisers, heavier creative output, and why creative capability is becoming the moat.Sun, 15 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/techcrunch-alternative-ios-app-stores-eu-japan-summary/https://appstoremarketing.com/blog/techcrunch-alternative-ios-app-stores-eu-japan-summary/A credited summary of TechCrunch’s roundup of alternative iOS app stores in the EU (DMA) and Japan (MSCA), plus the practical marketing implications: fragmented discovery, support/refunds, and new fee economics.Sun, 22 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/uk-cma-apple-google-app-store-commitments-summary/https://appstoremarketing.com/blog/uk-cma-apple-google-app-store-commitments-summary/A readable summary of the UK CMA’s proposed app store commitments, what ‘fair, objective and transparent’ could mean in practice, and why devs should care.Fri, 20 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/why-aso-still-alive/https://appstoremarketing.com/blog/why-aso-still-alive/ASO didn’t die - it got more operational. Here’s what changed, what still matters, and how to win in 2026.Thu, 12 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/yodelmobile-app-growth-playbook-aso-lifecycle-summary/https://appstoremarketing.com/blog/yodelmobile-app-growth-playbook-aso-lifecycle-summary/A short summary of Yodel Mobile’s 2026 ASO playbook: build keyword strategy around intent, use clear metadata frameworks, improve creatives, and scale via localisation plus CPP/CSL variants.Thu, 19 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/yodelmobile-seasonal-app-marketing-reengagement-summary/https://appstoremarketing.com/blog/yodelmobile-seasonal-app-marketing-reengagement-summary/Yodel Mobile’s guide to seasonal app marketing: use audience data, custom events, and lifecycle automation to re-engage users during predictable peaks, then measure beyond installs.Thu, 19 Feb 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-app-store-connect-release-notes-bundles-mixed-platform-feb-2026-summary/https://appstoremarketing.com/blog/apple-app-store-connect-release-notes-bundles-mixed-platform-feb-2026-summary/A small App Store Connect release note with surprisingly practical impact: bundles created from Feb 17, 2026 can mix platforms. Good news for cross-sell, but it changes how you think about eligibility and storefront QA.Wed, 11 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/appsflyer-real-time-tiktok-ios-optimization-advanced-srn-summary/https://appstoremarketing.com/blog/appsflyer-real-time-tiktok-ios-optimization-advanced-srn-summary/AppsFlyer explains how its Advanced SRN can send faster conversion signals for TikTok iOS campaigns than waiting for delayed SKAdNetwork postbacks, plus the practical setup and caveats.Wed, 11 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-android-studio-ai-agent-paywalls-revenue-summary/https://appstoremarketing.com/blog/revenuecat-android-studio-ai-agent-paywalls-revenue-summary/RevenueCat’s IntelliJ/Android Studio plugin now includes an AI agent that can create offerings, generate paywalls, stage code edits, and surface revenue charts without leaving the IDE.Wed, 11 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/airbridge-mmp-tools-prove-mobile-marketing-roi-2026-summary/https://appstoremarketing.com/blog/airbridge-mmp-tools-prove-mobile-marketing-roi-2026-summary/Airbridge argues that the core measurement problem is trust (not data), and lays out why independent attribution plus cohort revenue is still the only sane way to make budget decisions under SKAdNetwork and signal loss.Thu, 12 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/onesignal-rethinking-mobile-app-retention-trends-2026-summary/https://appstoremarketing.com/blog/onesignal-rethinking-mobile-app-retention-trends-2026-summary/OneSignal argues that installs are no longer a proxy for intent in an AI-compressed discovery world. The retention edge is capturing ‘micro-intent’ early, building segments with decay and exit logic, and coordinating channels around timing.Thu, 12 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-paid-games-game-trials-buy-once-play-anywhere-summary/https://appstoremarketing.com/blog/google-play-paid-games-game-trials-buy-once-play-anywhere-summary/Google Play is rolling out free trials for paid games, cross-device ‘buy once, play anywhere’ purchases, and in-store community + AI tips. The interesting bit for marketers: it’s all friction removal around ‘should I pay?’ and ‘will it work on my devices?’Thu, 12 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/xtremepush-gamification-benchmarks-2026-retention-tier-progression-summary/https://appstoremarketing.com/blog/xtremepush-gamification-benchmarks-2026-retention-tier-progression-summary/Xtremepush shares 2026 benchmarks for retention, engagement, and tier progression (drawn from iGaming). The transferable insight: if rewards arrive a day late (batch sync), you are training churn. Tight loops, same-session reinforcement, and simple cohort deltas win.Thu, 12 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-app-store-connect-release-notes-march-10-2026-testflight-xcode-264-summary/https://appstoremarketing.com/blog/apple-app-store-connect-release-notes-march-10-2026-testflight-xcode-264-summary/A small App Store Connect/TestFlight release note that matters for CI: Apple now allows uploads built with Xcode 26.4 beta 3 (SDKs for the 26.4 beta 4 OS lines) for internal and external testing.Fri, 13 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-how-apple-ads-auction-actually-works-summary/https://appstoremarketing.com/blog/consultmyapp-how-apple-ads-auction-actually-works-summary/ConsultMyApp analysed a real UK Apple Ads auction dataset and found semantic relevance isn’t the whole story. This summary captures the practical takeaway: treat exact/broad/search match as different eligibility gates, then manage Search Terms like a safety system.Sun, 29 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/deliveroo-1m-value-multi-country-aso-case-study/https://appstoremarketing.com/blog/deliveroo-1m-value-multi-country-aso-case-study/A practical case study of how a structured, multi-country ASO program (ratings, localisation, ranking defence, and creative testing) delivered a minimum £960k in added value, with the ratings project alone annualising to ~£1.2m.Thu, 12 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-news-china-app-store-commission-rates-march-2026-summary/https://appstoremarketing.com/blog/apple-developer-news-china-app-store-commission-rates-march-2026-summary/Apple says it will reduce App Store commissions on the China mainland storefront from 30% to 25% (standard), and from 15% to 12% for Small Business / Mini Apps partner transactions and subscription renewals after year one, effective March 15, 2026.Fri, 13 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-battery-technical-quality-enforcement-wake-locks-summary/https://appstoremarketing.com/blog/android-developers-battery-technical-quality-enforcement-wake-locks-summary/Google says apps that exceed the ‘Excessive Partial Wake Lock’ threshold in Android vitals may get a warning on their store listing and lose visibility in discovery surfaces. Enforcement started rolling out March 1, 2026.Sat, 14 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-running-custom-paywalls-alongside-revenuecat-paywalls-summary/https://appstoremarketing.com/blog/revenuecat-running-custom-paywalls-alongside-revenuecat-paywalls-summary/RevenueCat explains a hybrid approach: keep entitlements + purchases centralized in the SDK, while swapping between a fully custom paywall and RevenueCat Paywalls using placements and offering metadata.Sat, 14 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-sora-effect-ai-video-boom-ios-summary/https://appstoremarketing.com/blog/consultmyapp-sora-effect-ai-video-boom-ios-summary/ConsultMyApp uses APPlyzer data to show how Sora’s iOS launch shifted search demand, rankings, and even competitor installs in the AI video space.Sun, 15 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/studioubique-app-design-user-retention-ux-moves-2026-summary/https://appstoremarketing.com/blog/studioubique-app-design-user-retention-ux-moves-2026-summary/Studio Ubique’s retention checklist: faster time-to-value, progressive onboarding, clearer paywalls, and measuring activation instead of vanity engagement.Sun, 15 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-connected-displays-android-16-qpr3-summary/https://appstoremarketing.com/blog/android-developers-connected-displays-android-16-qpr3-summary/Android 16 QPR3 ships general-availability connected display support with a desktop windowing environment, plus guidance on adaptive layouts, large/XL window size classes, and keyboard/mouse compatibility.Mon, 16 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-play-games-pc-paid-titles-trials-summary/https://appstoremarketing.com/blog/android-developers-play-games-pc-paid-titles-trials-summary/Google outlines new Play changes for games: better PC discovery and badging, ‘buy once play anywhere’ pricing (EAP), game trials on mobile listings, and wishlist/discount notifications.Mon, 16 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-12-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-12-2026/This week: Android’s ‘desktop mode’ just became real, Google Play is smoothing the path for paid games and trials, and store distribution is quietly becoming cross-device by default.Mon, 16 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-room-3-kmp-js-wasm-summary/https://appstoremarketing.com/blog/android-developers-room-3-kmp-js-wasm-summary/A credited summary of Android’s Room 3.0 alpha: KMP-first APIs, KSP-only processing, coroutine-first DAOs, a new groupId/package, and early support for JS/WASM via SQLite driver work.Tue, 17 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-store-v50-5-portrait-videos-pc-games-on-play-summary/https://appstoremarketing.com/blog/google-play-store-v50-5-portrait-videos-pc-games-on-play-summary/A credited summary of Google’s March 2026 system services release notes, focusing on Play Store v50.5: portrait video support on app listings, PC Games on Play discovery, wishlist improvements, and cross-device game purchases.Tue, 17 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/adapty-state-of-in-app-subscriptions-2026-summary/https://appstoremarketing.com/blog/adapty-state-of-in-app-subscriptions-2026-summary/A credited summary of Adapty’s subscription benchmarks across pricing, conversion, retention, and paywalls, based on 16,000 apps and $3B in revenue.Wed, 18 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-legacy-brands-mobile-first-strategy-2026-summary/https://appstoremarketing.com/blog/consultmyapp-legacy-brands-mobile-first-strategy-2026-summary/A credited summary of ConsultMyApp’s argument that heritage brands can compete in 2026 by modernising around mobile touchpoints, faster operating models, and a protected brand voice.Wed, 18 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-store-v50-6-game-trials-wifi-sync-summary/https://appstoremarketing.com/blog/google-play-store-v50-6-game-trials-wifi-sync-summary/A credited summary of Google’s March 2026 system services release notes, focusing on Play Store v50.6’s ‘try select premium games before purchase’ feature and Play services v26.10’s Wi‑Fi Sync across devices.Wed, 18 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/pushwoosh-customer-retention-software-platforms-2026-summary/https://appstoremarketing.com/blog/pushwoosh-customer-retention-software-platforms-2026-summary/A credited summary of Pushwoosh’s 2026 guide to retention platforms: start with your churn pattern, then pick tools that support re-engagement, in-app activation, and analytics without buying an enterprise suite you won’t use.Thu, 19 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/macrumors-apple-blocks-vibe-coding-app-updates-summary/https://appstoremarketing.com/blog/macrumors-apple-blocks-vibe-coding-app-updates-summary/A credited summary of MacRumors’ report (via The Information) on Apple slowing or blocking updates for ‘vibe coding’ apps, and what Guideline 2.5.2 implies for any app that generates runnable software inside an embedded web view.Thu, 19 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-desktop-experience-design-guidance-design-gallery-summary/https://appstoremarketing.com/blog/android-developers-desktop-experience-design-guidance-design-gallery-summary/Android published new Desktop Experience design guidance and launched an Android Design Gallery, pushing teams to treat keyboard/mouse + windowed layouts as first-class UX states.Fri, 20 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-play-games-sidekick-level-up-milestones-summary/https://appstoremarketing.com/blog/android-developers-play-games-sidekick-level-up-milestones-summary/Google is pushing Play Games Sidekick (an in-game overlay tied to the You tab), adding better pre-registration device insights in Play Console, and formalising the July/Nov 2026 Level Up requirements.Fri, 20 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/airbridge-mmp-pricing-transparency-contact-sales-summary/https://appstoremarketing.com/blog/airbridge-mmp-pricing-transparency-contact-sales-summary/Airbridge argues mobile attribution vendors keep pricing behind sales calls to protect margins, and lays out a simple ‘transparent pricing’ checklist for startup teams budgeting measurement.Fri, 20 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-free-trial-length-myths-7-day-trial-summary/https://appstoremarketing.com/blog/revenuecat-free-trial-length-myths-7-day-trial-summary/RevenueCat argues trial length should follow time-to-value and confidence-building, not a one-size-fits-all 7-day habit, and shares data patterns by category and price point.Fri, 20 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/jotform-push-notification-best-practices-2026-summary/https://appstoremarketing.com/blog/jotform-push-notification-best-practices-2026-summary/A practical summary of Jotform’s push notification best practices: opt-in timing, frequency discipline, segmentation, and writing constraints that keep messages useful.Sun, 22 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-choice-openness-billing-registered-app-stores-fees-summary/https://appstoremarketing.com/blog/android-developers-choice-openness-billing-registered-app-stores-fees-summary/Google says developers will get more billing options (including user-choice billing and directing users to the web), Android will introduce a Registered App Stores program to streamline sideloaded store installs, and Play will roll out lower fees split into ‘service’ + ‘billing’ components.Mon, 23 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-google-play-games-pc-paid-titles-game-trials-summary/https://appstoremarketing.com/blog/android-developers-google-play-games-pc-paid-titles-game-trials-summary/Google says it’s expanding PC discovery inside the mobile Games tab, testing a cross-device single price for Google Play Games on PC, and introducing Game Trials (time-limited trials for paid games) that ship via your App Bundle.Mon, 23 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-13-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-13-2026/Verification and review rules are becoming growth levers. This week: Android’s ‘advanced flow’ for unverified sideloading, and App Review guideline clarifications that can break launches if you miss them.Tue, 24 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-offer-codes-replace-iap-promo-codes-summary/https://appstoremarketing.com/blog/apple-developer-offer-codes-replace-iap-promo-codes-summary/Apple says you won’t be able to create new In-App Purchase promo codes from March 26, 2026, and should move to offer codes instead. Here’s what’s changing and the practical store-ops checklist.Mon, 23 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-android-developer-verification-advanced-flow-summary/https://appstoremarketing.com/blog/android-developers-android-developer-verification-advanced-flow-summary/Google detailed an ‘advanced flow’ that lets power users sideload apps from unverified developers, but adds friction (developer mode, restart, re-auth, and a one-day waiting period) to break coercive scam patterns.Tue, 24 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-updated-app-review-guidelines-nov-2025-summary/https://appstoremarketing.com/blog/apple-developer-updated-app-review-guidelines-nov-2025-summary/Apple clarified rules around creator apps and age-gating, brand misuse in app names/icons, HTML5 ‘mini apps’, loan APR limits, and disclosing when you share personal data with third-party AI.Tue, 24 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/9to5mac-apple-maps-ads-coming-soon-summary/https://appstoremarketing.com/blog/9to5mac-apple-maps-ads-coming-soon-summary/A Bloomberg report via 9to5Mac says Apple is preparing to add paid placements to Apple Maps search results, letting businesses bid on queries. It’s another signal that ‘Apple Ads’ is becoming an ecosystem, not just an App Store channel.Tue, 24 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-newsroom-wwdc-2026-week-of-june-8-summary/https://appstoremarketing.com/blog/apple-newsroom-wwdc-2026-week-of-june-8-summary/Apple confirmed WWDC26 will run June 8-12, with an Apple Park in-person event on June 8. For app teams, the point is not hype, it’s timing: iOS-era changes and new review expectations tend to create real funnel volatility.Wed, 25 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/braze-ai-customer-retention-strategies-summary/https://appstoremarketing.com/blog/braze-ai-customer-retention-strategies-summary/Braze lays out how AI can improve retention by predicting churn risk, personalizing onboarding, and optimizing send-time and frequency across channels. The useful takeaway: coordination and suppression rules matter as much as the model.Wed, 25 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/onesignal-unified-customer-engagement-platform-summary/https://appstoremarketing.com/blog/onesignal-unified-customer-engagement-platform-summary/OneSignal argues that single-channel messaging creates blind spots (preference mismatch, incoherent experiences, data silos). Their core idea: unify profile data, orchestrate journeys across channels, and treat suppression and preference as first-class features.Wed, 25 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-marinetraffic-primetime-tv-endorsement-summary/https://appstoremarketing.com/blog/consultmyapp-marinetraffic-primetime-tv-endorsement-summary/ConsultMyApp uses MarineTraffic’s Late Show mention as a clean ‘outside-in’ experiment: downloads jumped ~57%, rankings moved fast, and the biggest lift showed up in branded search, not generic category demand.Wed, 25 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-choice-openness-registered-app-stores-billing-fees-summary/https://appstoremarketing.com/blog/android-developers-choice-openness-registered-app-stores-billing-fees-summary/A credited summary of Google’s March 4, 2026 announcement: expanded billing choice, a new Registered App Stores program to streamline sideload installs, and a new model that separates billing fees from service fees with phased rollout timelines.Thu, 26 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-iap-subscription-metrics-app-store-connect-analytics-summary/https://appstoremarketing.com/blog/apple-developer-iap-subscription-metrics-app-store-connect-analytics-summary/A credited summary of Apple’s March 25, 2026 update: App Store Connect Analytics now includes monetization and subscription metrics, cohort analysis, peer benchmarks, and two new subscription reports via the Analytics Reports API.Thu, 26 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-newsroom-apple-business-platform-maps-ads-summary/https://appstoremarketing.com/blog/apple-newsroom-apple-business-platform-maps-ads-summary/A credited summary of Apple’s March 24, 2026 announcement: Apple Business unifies Business Connect, Business Manager, and Business Essentials, adds built-in MDM and brand/location tools, and introduces local ads in Apple Maps (US/Canada, coming this summer).Thu, 26 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/heise-ios-26-4-app-store-updates-moved-summary/https://appstoremarketing.com/blog/heise-ios-26-4-app-store-updates-moved-summary/A credited summary of Heise’s March 26, 2026 write-up: iOS 26.4 moves the App Store updates list behind the account screen (and adds a faster Home Screen shortcut), a small UX change that can affect update behaviour and release rollout expectations.Thu, 26 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/nngroup-state-of-ux-2026-summary/https://appstoremarketing.com/blog/nngroup-state-of-ux-2026-summary/NN/g’s 2026 UX snapshot: stabilising team sizes, tighter expectations, and why growth teams should treat UX work as a measurable funnel lever, not a ‘nice-to-have’.Fri, 27 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/amplitude-ai-agents-always-on-analysts-summary/https://appstoremarketing.com/blog/amplitude-ai-agents-always-on-analysts-summary/Amplitude is betting that analytics bottlenecks aren’t charts, they’re time. Their new AI Agents aim to proactively surface issues, build cohorts, and trigger actions (guides, emails) without a human living in dashboards.Sat, 28 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-regulated-medical-device-status-app-store-connect-summary/https://appstoremarketing.com/blog/apple-developer-regulated-medical-device-status-app-store-connect-summary/A credited summary of Apple’s March 26, 2026 update: some Health & Fitness and Medical apps must now declare regulated medical device status in App Store Connect, with new compliance cutoffs for new apps now and existing apps by early 2027.Sat, 28 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/amplitude-7-percent-retention-rule-explained-summary/https://appstoremarketing.com/blog/amplitude-7-percent-retention-rule-explained-summary/Amplitude argues that ~7% Day-7 retention is a useful benchmark because first-week activation correlates strongly with longer-term retention. This summary focuses on the practical takeaway: instrument a clear activation event and shorten time-to-‘aha’.Sun, 29 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-14-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-14-2026/The next conversion gains are coming from boring discipline: test your store promise like a product change, and treat ‘alternative billing’ as an entitlement system, not a policy footnote.Mon, 30 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/appalize-app-store-ab-testing-run-experiments-that-convert-summary/https://appstoremarketing.com/blog/appalize-app-store-ab-testing-run-experiments-that-convert-summary/Appalize lays out a practical testing cadence: start with screenshot order and icons, run 7–28 day tests, and treat confidence intervals as non-negotiable. The useful bit is the prioritised roadmap, plus the reminder to change one variable at a time.Mon, 30 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-console-help-us-policy-update-epic-injunction-summary/https://appstoremarketing.com/blog/google-play-console-help-us-policy-update-epic-injunction-summary/Google’s Play Console Help page summarises what changed for US users during the Epic injunction period: developers can link out and use non-Play billing, but only via the published programs (payments policy, alternative billing, and external content links).Mon, 30 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-location-privacy-tools-android-17-summary/https://appstoremarketing.com/blog/android-developers-location-privacy-tools-android-17-summary/Android 17 introduces a new ‘location button’ for one-time precise location, stronger transparency indicators, improved coarse location in low-density areas, and a redesigned runtime permission dialog. This is privacy work, but it also reduces friction in the moments where users actually want location to work.Tue, 31 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-program-license-agreement-update-march-2026-summary/https://appstoremarketing.com/blog/apple-developer-program-license-agreement-update-march-2026-summary/Apple’s March 30, 2026 update to the Apple Developer Program License Agreement adds more explicit requirements around specific frameworks (including privacy expectations). It’s the kind of ‘legal’ change that becomes a product/fire-drill if you only notice it during a release.Tue, 31 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developer-verification-rollout-play-console-summary/https://appstoremarketing.com/blog/android-developer-verification-rollout-play-console-summary/Google is expanding developer verification and app registration ahead of user-facing install protections later this year. Here’s what changes, when, and what to do now if you ship outside Play.Tue, 31 Mar 2026 00:00:00 GMThttps://appstoremarketing.com/blog/adapty-mobile-app-monetization-2026-data-reveals-summary/https://appstoremarketing.com/blog/adapty-mobile-app-monetization-2026-data-reveals-summary/A credited summary of Adapty’s 2026 monetization write-up: weekly plans now dominate subscription revenue, Day 0 LTV is a trap metric, and most paywall wins come from experimentation plus localization, not ‘one perfect price’.Wed, 01 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-app-rating-impacts-ranking-downloads-summary/https://appstoremarketing.com/blog/consultmyapp-app-rating-impacts-ranking-downloads-summary/ConsultMyApp uses APPlyzer-backed analysis to argue ratings behave like a qualifying condition for top chart positions, and a direct efficiency lever for paid traffic that lands on your store page.Wed, 29 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/onesignal-location-permissions-privacy-explainer-summary/https://appstoremarketing.com/blog/onesignal-location-permissions-privacy-explainer-summary/OneSignal clarifies how location works in its mobile SDK: it is off by default, requires explicit developer enablement, and still depends on OS-level user permission. Useful framing for privacy reviews and stakeholder questions.Thu, 02 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/onesignal-push-notification-best-practices-2026-summary/https://appstoremarketing.com/blog/onesignal-push-notification-best-practices-2026-summary/OneSignal’s 2026 push best-practices guide focuses on the fundamentals that actually move retention: permission priming on iOS, careful timing and frequency, deep linking, and measuring downstream conversion, not just delivery.Thu, 02 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-app-store-connect-11-new-languages-localized-metadata-summary/https://appstoremarketing.com/blog/apple-developer-app-store-connect-11-new-languages-localized-metadata-summary/Apple added 11 new languages for localized App Store metadata in App Store Connect, with a particular focus on helping apps reach more users in India.Sat, 04 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-app-store-connect-analytics-iap-subscriptions-metrics-summary/https://appstoremarketing.com/blog/apple-developer-app-store-connect-analytics-iap-subscriptions-metrics-summary/Apple refreshed App Store Connect Analytics with 100+ new monetization metrics, cohort analysis, peer benchmarks, and new exportable subscription reports.Sat, 04 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-5-questions-before-your-app-is-bad-summary/https://appstoremarketing.com/blog/consultmyapp-5-questions-before-your-app-is-bad-summary/ConsultMyApp argues most ‘our app is failing’ panic is really a funnel diagnosis problem: wrong channels, unclear store story, weak UX and engagement, or measurement gaps.Sat, 04 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-google-play-billing-error-churn-recovery-summary/https://appstoremarketing.com/blog/revenuecat-google-play-billing-error-churn-recovery-summary/RevenueCat argues a large share of Google Play cancellations are payment failures, not user intent, and outlines a high-ROI recovery playbook using grace periods, account holds, and the In-App Messaging API.Sat, 04 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-integrates-with-appstack-attribution-summary/https://appstoremarketing.com/blog/revenuecat-integrates-with-appstack-attribution-summary/If your MMP stops at installs, you end up optimizing spend for clicks, not LTV. RevenueCat’s Appstack integration maps attribution data into paywall targeting, and can forward subscription lifecycle events back to Appstack.Sun, 05 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/9to5google-android-developer-verifier-system-service-summary/https://appstoremarketing.com/blog/9to5google-android-developer-verifier-system-service-summary/Google’s new ‘Android Developer Verifier’ system service will check whether apps are registered to verified developers, with end-user protections starting in select countries in late 2026.Mon, 06 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-15-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-15-2026/This week’s theme: distribution is getting stricter. Treat developer verification and policy shifts like release engineering, not ‘admin’, because they can break installs and updates overnight.Mon, 06 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/curbcuts-app-store-connect-ios-accessibility-update-summary/https://appstoremarketing.com/blog/curbcuts-app-store-connect-ios-accessibility-update-summary/A small App Store Connect 3.2 update, but a meaningful signal: Apple is treating accessibility for developers as a first-class workflow feature, not a footnote.Tue, 07 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/mobilegrowthassociation-privacy-platform-constraints-growth-system-summary/https://appstoremarketing.com/blog/mobilegrowthassociation-privacy-platform-constraints-growth-system-summary/Mobile Growth Association’s thesis: privacy didn’t remove data, it redistributed it. Winning teams integrate platform signals, cohorts, and incrementality tests into a single decision system.Tue, 07 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-upcoming-sdk-minimum-requirements-summary/https://appstoremarketing.com/blog/apple-developer-upcoming-sdk-minimum-requirements-summary/Apple says that from April 28, 2026, new uploads to App Store Connect must be built with the latest platform SDKs (iOS/iPadOS 26, tvOS 26, visionOS 26, watchOS 26). Treat this as release engineering, not an admin footnote.Fri, 10 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/phiture-mobile-app-marketing-strategies-2026-summary/https://appstoremarketing.com/blog/phiture-mobile-app-marketing-strategies-2026-summary/Phiture argues the funnel is a loop: retention drives everything, ASO is a continuous cadence, and post-ATT paid growth is mostly a creative and measurement problem.Fri, 10 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-16-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-16-2026/This week’s theme: the ‘quiet layers’ are multiplying. OS-level attention filters are changing retention mechanics, and Apple’s developer workflow updates (App Store Connect + Hello Developer) are nudging teams toward faster, cleaner shipping.Mon, 13 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-hello-developer-april-2026-summary/https://appstoremarketing.com/blog/apple-developer-hello-developer-april-2026-summary/Apple’s April Hello Developer edition is a useful pulse check: WWDC prep, a Swift concurrency deep dive, new SwiftUI sample code, and more ‘Liquid Glass’ design references. Not a single growth hack, but lots of signal on what Apple wants teams to prioritize.Tue, 21 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-app-store-connect-3-2-release-notes-summary/https://appstoremarketing.com/blog/apple-developer-app-store-connect-3-2-release-notes-summary/App Store Connect 3.2 adds accessibility improvements for VoiceOver/Voice Control, expands promotional language support (11 new languages), and makes TestFlight feedback filtering less painful. Small change, but it removes friction from launch-week workflows.Sun, 12 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/onesignal-2026-state-of-customer-engagement-report-summary/https://appstoremarketing.com/blog/onesignal-2026-state-of-customer-engagement-report-summary/A credited summary of OneSignal’s 2026 engagement report: OS-level AI filtering is becoming the new inbox, behavior-triggered messages outperform broadcasts, and Journeys win by sending fewer, better-timed messages.Sat, 11 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-state-of-subscription-apps-2026-benchmarks-summary/https://appstoremarketing.com/blog/revenuecat-state-of-subscription-apps-2026-benchmarks-summary/A credited summary of RevenueCat’s 2026 subscription trends: growth is polarizing, most trial cancels happen on day 0, longer trials can convert better, and Android ‘billing leak’ is still a major hidden revenue driver.Tue, 14 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-testflight-update-april-14-2026-summary/https://appstoremarketing.com/blog/apple-developer-testflight-update-april-14-2026-summary/Apple’s April 14 TestFlight update is another toolchain gate: TestFlight now accepts builds made with Xcode 26.5 beta 2 and the matching beta SDKs. If you ship on a tight cadence, this is the sort of ‘small’ change that can block a release if your CI image lags.Mon, 20 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-policy-announcement-april-15-2026-summary/https://appstoremarketing.com/blog/google-play-policy-announcement-april-15-2026-summary/A skimmable summary of Google Play’s April 15, 2026 policy announcement, focused on what will trip releases: contacts access expectations, account transfer workflow, and location permission scope.Mon, 15 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/feroot-ccpa-mobile-apps-sdk-tracking-risks-summary/https://appstoremarketing.com/blog/feroot-ccpa-mobile-apps-sdk-tracking-risks-summary/A sharp reminder that ‘we passed App Store review’ is not a privacy program. Regulators increasingly expect publishers to actively govern SDK data flows, propagate opt-outs into SDK configs, and detect drift when vendors change runtime behavior.Thu, 16 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/moburst-mobile-attribution-in-2026-summary/https://appstoremarketing.com/blog/moburst-mobile-attribution-in-2026-summary/A practical snapshot of the 2026 measurement reality: iOS attribution is now AdAttributionKit-first with volume thresholds, Android still has deterministic signal (for now), and the only stable answer is a layered stack (platform postbacks + MMP SSOT + first-party + incrementality).Thu, 16 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apptweak-apple-ads-search-results-expanding-summary/https://appstoremarketing.com/blog/apptweak-apple-ads-search-results-expanding-summary/AppTweak reports Apple is expanding Apple Ads placements within App Store search results, allowing up to two ads for a query. That raises competition on high-intent keywords and makes brand defence, CPP alignment, and budget monitoring more important.Sat, 18 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/macrumors-app-store-app-updates-tab-renamed-summary/https://appstoremarketing.com/blog/macrumors-app-store-app-updates-tab-renamed-summary/Apple made a backend change in the App Store app that renames ‘Updates’ to ‘App Updates’ and swaps its position with Purchase History, making updates slightly more prominent without a software update.Fri, 17 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-android-17-beta-4-summary/https://appstoremarketing.com/blog/android-developers-android-17-beta-4-summary/Android 17 Beta 4 is the last scheduled beta, and the headline for app teams is not one feature, it is a bundle of default-tightening changes: local network access blocked by default (new ACCESS_LOCAL_NETWORK permission), background audio hardening, certificate transparency on by default, plus new memory limits and profiling triggers for anomalies.Mon, 20 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-17-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-17-2026/This week’s theme: workflow and permissions are quietly converging. Toolchain gates (TestFlight/Xcode) and platform hardening (local network, background audio, CT defaults) are now part of conversion and retention, because they change what ships and what breaks.Mon, 20 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-app-store-connect-update-april-16-2026-summary/https://appstoremarketing.com/blog/apple-developer-app-store-connect-update-april-16-2026-summary/Apple’s April 16 App Store Connect update is ‘boring’ but important: you can now submit builds created with Xcode 26.4.1 and the latest 26.4.1 SDKs. This kind of toolchain gate is exactly what breaks launch timelines if you ignore it.Sun, 19 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/retentionedge-automated-push-notifications-summary/https://appstoremarketing.com/blog/retentionedge-automated-push-notifications-summary/A credited summary of Retention Edge’s Apr 17, 2026 post on why push works best when it’s event-triggered (welcome, cart, back-in-stock, re-engagement), and why ‘setup once, earn forever’ is the real advantage.Wed, 22 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/onesignal-notification-center-audit-engagement-strategy-summary/https://appstoremarketing.com/blog/onesignal-notification-center-audit-engagement-strategy-summary/A credited summary of OneSignal’s Apr 17, 2026 piece on running a ‘notification center audit’, using a real device and a 48-hour backlog to spot noisy automation, channel duplication, and stale triggers that quietly train users to mute you.Fri, 24 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/pushwoosh-types-of-push-notifications-12-campaign-formats-2026-summary/https://appstoremarketing.com/blog/pushwoosh-types-of-push-notifications-12-campaign-formats-2026-summary/A credited summary of Pushwoosh’s Apr 17, 2026 guide to push notifications, with a practical lifecycle map (onboarding, transactional, re-engagement, ratings, social) so teams stop defaulting to ‘promo blasts’.Fri, 24 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-android-gradle-plugin-9-2-0-release-notes-summary/https://appstoremarketing.com/blog/android-developers-android-gradle-plugin-9-2-0-release-notes-summary/AGP 9.2.0 adds an experimental unified HTML dashboard for test and coverage reporting, and ships R8 rule changes that can quietly affect builds (stricter -keepattributes wildcard behavior, plus support for negated member name patterns).Sun, 26 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-releases-ios-26-4-2-notification-fix-summary/https://appstoremarketing.com/blog/apple-developer-releases-ios-26-4-2-notification-fix-summary/Apple’s April 22 releases (iOS 26.4.2 and iOS 18.7.8) are a reminder that platform ‘bugfix’ updates can have direct privacy implications. In this case, it appears to close a hole where deleted notifications could persist in the on-device notification database.Sun, 26 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/eff-push-notifications-privacy-and-what-to-do-summary/https://appstoremarketing.com/blog/eff-push-notifications-privacy-and-what-to-do-summary/EFF’s practical point is simple: notifications leak in two places, in transit (Apple/Google push infrastructure) and at rest (what your OS stores locally). Their advice is to reduce preview content, tighten per-app and OS-wide settings, and treat notification copy like sensitive data.Sun, 26 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-18-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-18-2026/This week’s theme: the lock screen is a product surface. Push, permissions, and platform policy now change retention and conversion as much as creatives do, because they shape what users see (and what they fear) before they ever open the app.Mon, 27 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-mental-health-app-store-demand-relevance-summary/https://appstoremarketing.com/blog/consultmyapp-mental-health-app-store-demand-relevance-summary/ConsultMyApp argues that US iPhone demand proxies for several core mental health terms have softened since 2024, while Apple Search Ads competition remains intense. The practical response is tighter intent segmentation and Custom Product Pages that prove the right thing after the tap.Mon, 27 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/sashido-push-notification-platforms-2026-buyer-guide-summary/https://appstoremarketing.com/blog/sashido-push-notification-platforms-2026-buyer-guide-summary/SashiDo’s 2026 guide is essentially a retention-team buyer checklist: reliable delivery and token hygiene, deep segmentation, journey automation with caps, and experimentation/holdouts that let you prove impact without drowning users in notifications.Mon, 27 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/growth-onomics-mobile-app-retention-benchmarks-2026-summary/https://appstoremarketing.com/blog/growth-onomics-mobile-app-retention-benchmarks-2026-summary/A credited summary of Growth-onomics’ 2026 retention benchmarks by industry, plus the practical way to use Day 1, Day 7, and Day 30 as diagnosis, not targets.Tue, 28 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/9to5google-april-2026-google-system-updates-play-store-v51-2-summary/https://appstoremarketing.com/blog/9to5google-april-2026-google-system-updates-play-store-v51-2-summary/April 2026 Google System release notes include Play Store v51.2 and recent v51.0 tweaks: a large-screen badge, a new content-rating view, changes to inline install deep links, and the ability to give feedback on AI-generated review summaries. None are ‘big launches’, but they can change what users see (and do) on your store listing.Tue, 28 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/eu-commission-dma-android-interoperability-ai-services-consultation-apr-2026-summary/https://appstoremarketing.com/blog/eu-commission-dma-android-interoperability-ai-services-consultation-apr-2026-summary/The European Commission has issued preliminary findings and draft measures telling Google what it should implement to ensure effective access and interoperability with key Android capabilities, explicitly framed around giving users more choice of AI services. There’s now a public consultation open until May 13, 2026.Tue, 28 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-monthly-subscriptions-12-month-commitment-summary/https://appstoremarketing.com/blog/apple-developer-monthly-subscriptions-12-month-commitment-summary/Apple is adding a new subscription billing option: monthly payments with a 12-month commitment. It’s designed to lower the upfront price while keeping a ‘commitment’ frame, and it changes how you should message cancellation, renewal reminders, and value delivery in the first month.Wed, 29 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/appleinsider-epic-apple-app-store-stay-reversed-anti-steering-summary/https://appstoremarketing.com/blog/appleinsider-epic-apple-app-store-stay-reversed-anti-steering-summary/The Ninth Circuit reversed a stay that had paused enforcement while Apple pursues another Supreme Court appeal in Epic v Apple. Practically, this pulls App Store ‘external purchase’ rules and fees back into the spotlight again, and teams should be ready for link-out UX and commission policy changes.Wed, 29 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-ai-visibility-index-app-store-success-summary/https://appstoremarketing.com/blog/consultmyapp-ai-visibility-index-app-store-success-summary/ConsultMyApp analysed 60 iOS apps using APPlyzer’s AI Visibility Index (GPT 5.5 scoring). The takeaway: AI visibility correlates with store success, but it’s not strong enough to replace ASO, paid, brand demand, or conversion work. The real value is using prompt and intent scores as a diagnostic layer.Wed, 29 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/purchasely-ux-mistakes-mobile-apps-2026-summary/https://appstoremarketing.com/blog/purchasely-ux-mistakes-mobile-apps-2026-summary/A credited summary of Purchasely’s 2026 playbook on onboarding and core-flow UX mistakes that drive churn, plus a simple way to turn ‘best practices’ into a test plan.Thu, 30 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/reteno-push-notification-best-practices-2026-summary/https://appstoremarketing.com/blog/reteno-push-notification-best-practices-2026-summary/A credited summary of Reteno’s 2026 push notification guide, with the practical bits: opt-in timing, segmentation, frequency caps, and copy that earns the tap.Thu, 30 Apr 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-charts-v3-real-time-metrics-summary/https://appstoremarketing.com/blog/revenuecat-charts-v3-real-time-metrics-summary/RevenueCat rebuilt its analytics infrastructure and is rolling out Charts v3: near real-time chart updates, cleaner subscription modeling across stores, and reporting changes like refunds no longer rewriting historic periods.Fri, 01 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-paywall-rules-show-hide-components-summary/https://appstoremarketing.com/blog/revenuecat-paywall-rules-show-hide-components-summary/RevenueCat introduced Paywall Rules: logic that can hide or override paywall components depending on the selected package’s offer type, a package identifier, or custom variables.Fri, 01 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-play-policy-updates-account-transfer-location-contact-picker-april-2026-summary/https://appstoremarketing.com/blog/android-developers-play-policy-updates-account-transfer-location-contact-picker-april-2026-summary/Google’s Android Developers blog frames the April 2026 Play policy changes as ‘clearer choice’ plus business protection. The practical bits: move invites/sharing off READ_CONTACTS and onto Contact Picker/Sharesheet, use the location button for one-off precise location, and plan for an official account ownership transfer workflow with a cooldown.Sat, 02 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/eff-push-notifications-privacy-april-2026-summary/https://appstoremarketing.com/blog/eff-push-notifications-privacy-april-2026-summary/EFF breaks down two privacy leak points for push notifications: what platforms can see in transit (content/metadata), and what can persist on-device (including recovered ‘deleted’ notifications). For app teams, the takeaway is simple: treat notifications as a public surface and design for minimised content.Sat, 02 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-console-policy-announcement-april-15-2026-summary/https://appstoremarketing.com/blog/google-play-console-policy-announcement-april-15-2026-summary/Google Play’s April 15 policy announcement adds a new Contacts Permissions policy, formalises developer account transfers, and tightens expectations around location and sensitive health data. Here’s what changes, what’s just clarified, and what to sanity-check this week.Sat, 02 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-19-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-19-2026/This week’s theme: workflow changes are growth changes. Localization support and TestFlight updates look ‘operational’, but they directly affect how fast you learn, how global your testing can be, and how reliably you ship the promise you sell.Mon, 04 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-app-store-connect-new-metadata-languages-march-30-2026-summary/https://appstoremarketing.com/blog/apple-developer-app-store-connect-new-metadata-languages-march-30-2026-summary/Apple added support for 11 additional App Store metadata languages in App Store Connect, making it easier to ship localized listings without awkward workarounds or waiting for major tooling changes.Tue, 05 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-testflight-4-2-update-april-30-2026-summary/https://appstoremarketing.com/blog/apple-developer-testflight-4-2-update-april-30-2026-summary/Apple’s TestFlight 4.2 update expands iPhone/iPad language support across 11 additional locales and includes accessibility improvements (VoiceOver, Voice Control, Larger Text) plus stability fixes.Tue, 05 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/userpilot-mobile-app-retention-8-strategies-april-6-2026-summary/https://appstoremarketing.com/blog/userpilot-mobile-app-retention-8-strategies-april-6-2026-summary/Userpilot’s retention guide is a useful reminder that retention rarely hinges on one ‘clever’ push. The durable wins come from getting onboarding to value, behavior-based nudges, habit loops, feedback, and support right.Tue, 05 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/9to5google-may-2026-google-system-updates-play-store-v51-3-summary/https://appstoremarketing.com/blog/9to5google-may-2026-google-system-updates-play-store-v51-3-summary/May 2026 Google System release notes include Play Store v51.3 and Play services v26.17. The changes are small, but they touch areas that can leak into user trust, discovery, and support: notification drawer surfaces, in-store community content, and desktop sign-in warnings.Tue, 05 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-releases-may-4-2026-xcode-26-5-rc-ios-26-5-rc-summary/https://appstoremarketing.com/blog/apple-developer-releases-may-4-2026-xcode-26-5-rc-ios-26-5-rc-summary/Apple posted the 26.5 release candidates across Xcode and the OS lineup. Even if you are not shipping platform features, RC week is when build, signing, and CI toolchain problems surface. Treat it like a launch readiness checkpoint, not a developer curiosity.Tue, 05 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/appcues-26-user-onboarding-examples-2026-summary/https://appstoremarketing.com/blog/appcues-26-user-onboarding-examples-2026-summary/Appcues’ roundup is less about copycat flows and more about patterns: personalize early, shorten time to value, make progress visible, and let experienced users skip the fluff. It’s a useful checklist for any activation-focused team.Wed, 06 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/braze-messaging-diagnostics-dashboard-march-5-2026-release-summary/https://appstoremarketing.com/blog/braze-messaging-diagnostics-dashboard-march-5-2026-release-summary/Braze’s March 5, 2026 release is mostly ‘plumbing’, but it’s the kind that saves teams from silent delivery failures: a new Messaging Diagnostics dashboard, better CSV import validation, and clearer multichannel rate limiting.Wed, 06 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/enable3-app-retention-benchmarks-by-industry-2026-summary/https://appstoremarketing.com/blog/enable3-app-retention-benchmarks-by-industry-2026-summary/Enable3’s benchmarks recap is a useful gut-check: across apps, Day 1 retention is roughly 25 to 30%, Day 7 is 10 to 15%, and Day 30 is 5 to 7%. The actionable bit is not the numbers, it’s what they imply about activation speed, habit cues, and what ‘good’ means by category.Thu, 07 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/strivecloud-17-app-engagement-strategies-boost-retention-2026-summary/https://appstoremarketing.com/blog/strivecloud-17-app-engagement-strategies-boost-retention-2026-summary/StriveCloud’s long list of engagement tactics is salesy, but still useful as a checklist. The real value is the recurring pattern: shorten time-to-value, use behavior triggers over blasts, reduce permission friction, and treat deep links as conversion infrastructure.Thu, 07 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/reuters-supreme-court-apple-epic-contempt-order-app-store-links-summary/https://appstoremarketing.com/blog/reuters-supreme-court-apple-epic-contempt-order-app-store-links-summary/The U.S. Supreme Court declined to pause the order holding Apple in contempt in the Epic case. That keeps pressure on a core App Store question: if apps can link out to pay elsewhere, what commission (if any) can Apple still charge on those purchases?Thu, 07 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-sora-android-debut-google-play-top-10-nov-2025-summary/https://appstoremarketing.com/blog/consultmyapp-sora-android-debut-google-play-top-10-nov-2025-summary/ConsultMyApp uses APPlyzer data to map SORA’s fast climb in Google Play Social, plus the classic launch signals behind it: brand demand, coherent creatives, and a crisp ‘what is this?’ promise.Fri, 08 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-app-monetization-seoul-recap-apr-2026-summary/https://appstoremarketing.com/blog/revenuecat-app-monetization-seoul-recap-apr-2026-summary/A short event recap from RevenueCat. The sharp takeaway: ad monetization is a balancing act between eCPM and impressions, and subscription folklore is best replaced with benchmark reality.Fri, 08 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-ai-generated-ads-attention-trust-ugc-summary/https://appstoremarketing.com/blog/revenuecat-ai-generated-ads-attention-trust-ugc-summary/A credited summary of a RevenueCat guest piece from Mojo on using AI to scale creator-style ads: why dubbing a real winner can outperform new creators, why most avatars fail, and how to keep ‘UGC trust’ intact.Fri, 08 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-play-billing-8-migration-v7-to-v8-summary/https://appstoremarketing.com/blog/revenuecat-play-billing-8-migration-v7-to-v8-summary/A credited summary of RevenueCat’s practical migration guide for Play Billing Library v8: what APIs changed, what teams commonly miss, and how to avoid a last-minute scramble when v9 lands.Fri, 08 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-contact-picker-privacy-first-march-24-2026-summary/https://appstoremarketing.com/blog/android-developers-contact-picker-privacy-first-march-24-2026-summary/Android’s new Contact Picker lets apps request only the specific contact fields a user selects, helping teams avoid READ_CONTACTS for common invite/share flows.Sat, 09 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-publish-safer-apps-may-7-2026-summary/https://appstoremarketing.com/blog/android-developers-publish-safer-apps-may-7-2026-summary/Google shared a 2026 look-ahead for making it easier to publish safer apps, including earlier policy issue detection and support for post-quantum cryptography in Play App Signing.Sat, 09 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-brazil-betting-license-requirement-summary/https://appstoremarketing.com/blog/apple-developer-brazil-betting-license-requirement-summary/Apple Developer News says fixed-odds betting apps can be distributed in Brazil, but only if you provide a valid SPA license during a new version submission.Sat, 09 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/reuters-rave-antitrust-lawsuit-apple-shareplay-app-store-removal-summary/https://appstoremarketing.com/blog/reuters-rave-antitrust-lawsuit-apple-shareplay-app-store-removal-summary/A plain-English summary of Rave’s antitrust claims around an App Store removal, and what it means for distribution risk, review resilience, and product roadmaps.Sun, 10 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-20-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-20-2026/This week’s theme: relevance and proof are becoming inseparable. More Apple Ads inventory and screenshot craft both push teams toward the same question: can a user understand the promise and see evidence in 5 seconds?Mon, 11 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/search-engine-land-more-apple-ads-in-search-results-dec-18-2025-summary/https://appstoremarketing.com/blog/search-engine-land-more-apple-ads-in-search-results-dec-18-2025-summary/Search Engine Land reports Apple will add additional inline ad placements inside search results in 2026, with relevance gating who even enters the auction, not just bid size.Mon, 11 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/the-app-launchpad-app-store-screenshot-guidelines-may-8-2026-summary/https://appstoremarketing.com/blog/the-app-launchpad-app-store-screenshot-guidelines-may-8-2026-summary/A timely refresher on App Store screenshot basics, plus the real gotchas: localisation, device previews, and making ‘proof’ visible in screenshot #1.Mon, 11 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-post-purchase-screen-day-0-cancellations-summary/https://appstoremarketing.com/blog/revenuecat-post-purchase-screen-day-0-cancellations-summary/RevenueCat argues that many ‘trial churn’ problems are really ‘post-purchase’ problems. A simple confirmation, reassurance, and one clear next step can stop users from cancelling before they even experience value.Tue, 12 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-tax-and-price-updates-may-2026-summary/https://appstoremarketing.com/blog/apple-developer-tax-and-price-updates-may-2026-summary/Apple Developer News says App Store pricing will update for South Korea from May 28 (unless it’s your base storefront), and notes a Latvia VAT increase tied to the ‘Content is in Russian’ tax category.Tue, 12 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-android-security-privacy-2026-ai-protections-summary/https://appstoremarketing.com/blog/google-android-security-privacy-2026-ai-protections-summary/Google’s Android Security and Privacy team previews 2026 platform protections: verified financial calls to stop spoofed bank scams, expanded on-device threat detection, tighter Advanced Protection, and stronger device theft defenses.Wed, 13 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/mothers-day-apple-search-ads-us-ios-2026-data-blast/https://appstoremarketing.com/blog/mothers-day-apple-search-ads-us-ios-2026-data-blast/APPlyzer-backed Mother’s Day snapshot for the US App Store: the organic winners across cards and photo intent, the Apple Search Ads advertisers who showed up on peak seasonal queries, and the Custom Product Page patterns that worked.Wed, 13 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-wwdc26-june-8-12-2026-summary/https://appstoremarketing.com/blog/apple-developer-wwdc26-june-8-12-2026-summary/WWDC is ‘dev news’, but it’s also a growth calendar event. New UI defaults, policy shifts, and tooling changes show up as conversion friction (or opportunity) within weeks.Thu, 14 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-what-is-an-app-marketing-agency-2025-summary/https://appstoremarketing.com/blog/consultmyapp-what-is-an-app-marketing-agency-2025-summary/A solid reminder that the best ‘app marketing’ isn’t installs-only. It’s a joined-up system across storefront discovery, onboarding, lifecycle CRM, creative testing, and analytics.Thu, 14 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/9to5mac-apple-developer-app-liquid-glass-wwdc26-summary/https://appstoremarketing.com/blog/9to5mac-apple-developer-app-liquid-glass-wwdc26-summary/Not a growth feature, but a useful signal: Apple is polishing the ‘developer surface area’ again. If you rely on WWDC sessions and labs, make sure your team’s workflow is ready before June 8.Fri, 15 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/funnelfox-app-store-connect-analytics-new-metrics-limits-summary/https://appstoremarketing.com/blog/funnelfox-app-store-connect-analytics-new-metrics-limits-summary/A credited summary of FunnelFox’s breakdown of what App Store analytics is good for (visibility, installs, high-level subs) versus what remains structurally hidden post-ATT: attribution, creative-level revenue, and the steps between install and subscription.Sat, 16 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-support-ios-26-4-2-notifications-retained-security-fix-summary/https://appstoremarketing.com/blog/apple-support-ios-26-4-2-notifications-retained-security-fix-summary/A credited summary of Apple’s April 22, 2026 security note for iOS 26.4.2: notifications marked for deletion could be unexpectedly retained on the device. Practical takeaway for app teams: treat notifications as a privacy and trust surface, and keep lock screen content minimal.Sun, 17 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-21-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-21-2026/This week’s theme: stop debating retention in the abstract. Benchmarks (and definitions) turn ‘churn feels high’ into an actionable diagnosis, and they force the right question: did users reach the proof moment you promised?Mon, 18 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/unstar-app-retention-benchmarks-2026-summary/https://appstoremarketing.com/blog/unstar-app-retention-benchmarks-2026-summary/A credited summary of Unstar’s May 11, 2026 retention benchmarks post: median D1/D7/D30 by category, the most common early churn failure modes, and a simple way to use benchmarks without turning them into vanity targets.Sat, 30 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-apple-design-award-finalists-2026-summary/https://appstoremarketing.com/blog/apple-developer-apple-design-award-finalists-2026-summary/A credited summary of Apple’s 2026 Apple Design Award finalists list, and how to use it as a practical reference library for UI clarity, feedback, and first-session ‘proof moments’ (not just vibes).Tue, 19 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-system-services-may-2026-play-services-26-19-play-store-51-5-summary/https://appstoremarketing.com/blog/google-system-services-may-2026-play-services-26-19-play-store-51-5-summary/A credited summary of Google’s May 2026 System Services release notes (Play services v26.19 + Play Store v51.5), focused on what app teams should watch: AppFunctions groundwork, credential manager expansion, and new Store discovery surfaces like Play Collections.Tue, 19 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/9to5mac-ios-26-5-default-marketplace-brazil-summary/https://appstoremarketing.com/blog/9to5mac-ios-26-5-default-marketplace-brazil-summary/A credited summary of 9to5Mac’s report that iOS 26.5 introduces an ‘App Installation’ setting for Brazilian users, suggesting Apple is preparing a marketplace-based model (not just web distribution). The practical implication: discovery, trust, and measurement may fragment beyond the EU.Tue, 19 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-uk-finance-apple-search-ads-winners-summary/https://appstoremarketing.com/blog/consultmyapp-uk-finance-apple-search-ads-winners-summary/A credited summary of ConsultMyApp’s Apple Search Ads benchmark across 40 UK finance keywords. The key takeaway: ‘Finance’ is a bundle of intent pools, and paid share-of-voice can diverge sharply from organic rankings (Starling vs Monzo/Zopa is the clearest example).Sun, 14 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/fsfe-apple-dma-interoperability-requests-report-summary/https://appstoremarketing.com/blog/fsfe-apple-dma-interoperability-requests-report-summary/A credited summary of FSFE’s April 2026 report arguing Apple’s request-based DMA interoperability process is producing lots of paperwork and very little actual access. The practical takeaway for app teams: expect platform capability access to remain uneven, and plan for compliance and distribution strategy to vary by region.Wed, 20 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/scotusblog-apple-epic-contempt-stay-denied-may-2026-summary/https://appstoremarketing.com/blog/scotusblog-apple-epic-contempt-stay-denied-may-2026-summary/A credited summary of SCOTUSblog’s May 6, 2026 note that Justice Kagan denied Apple’s request to pause a contempt order in the Apple vs Epic dispute. Practical takeaway: external payments and steering rules are still moving, and ‘link out’ UX plus commissions can become a legal battleground, not just a product decision.Wed, 20 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-play-policies-privacy-business-protection-apr-15-2026-summary/https://appstoremarketing.com/blog/android-developers-play-policies-privacy-business-protection-apr-15-2026-summary/A credited summary of the Android Developers Blog post on updated Play policies, focused on the concrete implementation changes that reduce review risk and user friction.Fri, 22 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/messageflow-push-notifications-complete-guide-summary/https://appstoremarketing.com/blog/messageflow-push-notifications-complete-guide-summary/A credited summary of MessageFlow’s push notification guide, with a focus on token hygiene, permission timing, and the mistakes that quietly turn retention into churn.Fri, 22 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/braze-april-30-2026-release-summary/https://appstoremarketing.com/blog/braze-april-30-2026-release-summary/A credited summary of Braze’s April 30, 2026 release notes, focusing on the parts that change day-to-day lifecycle operations: workspace messaging rate limits, multi-language messages, delivery validation behaviors, and tighter Canvas orchestration.Sat, 23 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-17-things-google-io-2026-summary/https://appstoremarketing.com/blog/android-developers-17-things-google-io-2026-summary/A credited summary of Android Developers’ ‘17 Things to know’ recap from Google I/O 2026, focused on what changes app shipping velocity, UI expectations, and platform surfaces (not just developer hype).Sat, 23 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-age-ratings-australia-vietnam-june-2026-summary/https://appstoremarketing.com/blog/apple-developer-age-ratings-australia-vietnam-june-2026-summary/A short, practical summary of Apple’s June 18 age-rating updates in Australia and Vietnam, and why it can create surprise review or support issues if your questionnaire answers are stale.Sun, 14 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-google-play-billing-library-9-google-io-2026-summary/https://appstoremarketing.com/blog/revenuecat-google-play-billing-library-9-google-io-2026-summary/A credited summary of RevenueCat’s breakdown of Play Billing Library 9.0 (May 19, 2026) plus the I/O-era Play changes around Gemini discovery, Ask Play, Play Shorts, and churn-reducing billing mechanics.Sun, 24 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-22-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-22-2026/This week’s theme: intent is only real if you can measure it. CPPs and ‘free’ ASO tooling both promise better relevance, but Apple’s new proceeds-per-download benchmarks are the reminder to follow the chain all the way to money.Mon, 25 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-app-store-connect-release-notes-may-5-2026-xcode-26-5-rc-upload-support-summary/https://appstoremarketing.com/blog/apple-app-store-connect-release-notes-may-5-2026-xcode-26-5-rc-upload-support-summary/Apple updated App Store Connect to accept uploads built with Xcode 26.5 RC (and the 26.5 RC SDKs) for App Store submissions and TestFlight testing. It’s a small line item, but it’s the kind that silently unblocks launch timelines.Tue, 26 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-ai-toolkit-coding-agents-summary/https://appstoremarketing.com/blog/revenuecat-ai-toolkit-coding-agents-summary/A credited summary of RevenueCat’s launch of the AI Toolkit (May 22, 2026), a plugin + skills bundle that brings RevenueCat setup, SDK integration, and paywall troubleshooting into tools like Claude Code, Codex, Gemini CLI, and VS Code.Wed, 27 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-beta-releases-ios-26-6-may-2026-summary/https://appstoremarketing.com/blog/apple-developer-beta-releases-ios-26-6-may-2026-summary/A credited summary of Apple Developer News (May 26, 2026) announcing iOS 26.6 / iPadOS 26.6 / macOS 26.6 betas. Not a ‘growth’ post, but a reminder that tooling and OS cadence can silently become your biggest go-live risk.Thu, 28 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-nancy-anderson-trust-trial-conversion-summary/https://appstoremarketing.com/blog/revenuecat-nancy-anderson-trust-trial-conversion-summary/A credited summary of RevenueCat’s Sub Club write-up (May 27, 2026) on Natal App: how answering every message for years built enough trust that users convert without needing a ‘test drive’, and why HSA/FSA payments are an underused growth lever for health apps.Thu, 28 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-newsroom-accessibility-apple-intelligence-updates-may-19-2026-summary/https://appstoremarketing.com/blog/apple-newsroom-accessibility-apple-intelligence-updates-may-19-2026-summary/A credited summary of Apple’s May 2026 accessibility preview, including generated subtitles and richer VoiceOver descriptions, plus practical implications for app UX and marketing promises.Thu, 28 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-newsroom-app-store-fraud-report-2025-summary/https://appstoremarketing.com/blog/apple-newsroom-app-store-fraud-report-2025-summary/Apple says it blocked $2.2B in potentially fraudulent transactions in 2025 and filtered 195M fake ratings and reviews. The takeaway for teams: reviews, account hygiene, and refund prevention are funnel mechanics, not PR.Wed, 03 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/youth-sensitive-app-environments-compliance-problem-advertisers-guide/https://appstoremarketing.com/blog/youth-sensitive-app-environments-compliance-problem-advertisers-guide/Mike Rhodes argues that as programmatic buying gets more automated and more fragmented, suitability risk moves from ‘the edge cases’ into mainstream mobile inventory. The practical answer is app-level governance: clear thresholds, repeatable scoring, and auditable Accept/Refer/Decline decisions.Thu, 28 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/braze-bonfire-marketer-of-the-month-may-2026-alison-lagatta-summary/https://appstoremarketing.com/blog/braze-bonfire-marketer-of-the-month-may-2026-alison-lagatta-summary/A credited summary of Braze’s May 2026 Bonfire Marketer of the Month interview with Alison LaGatta (Founders Table/Chopt): cohort-first lifecycle planning, in-store sign-up as a CRM unlock, and why ‘owned’ only works when you can execute the whole loop.Fri, 29 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/funnelfox-app-store-fees-and-commission-rates-2026-eu-dma-summary/https://appstoremarketing.com/blog/funnelfox-app-store-fees-and-commission-rates-2026-eu-dma-summary/A credited summary of FunnelFox’s April 2026 breakdown of Apple’s post-DMA EU fee stack: why ‘external payments’ don’t equal ‘no Apple tax’, and what changes for forecasting, attribution, and experimentation when monetization becomes region-fragmented.Fri, 29 May 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-io-2026-whats-new-in-google-play-summary/https://appstoremarketing.com/blog/android-developers-io-2026-whats-new-in-google-play-summary/A credited summary of Google’s I/O 2026 Google Play update, focused on what changes the day-to-day: new discovery surfaces, Play Console ‘agentic’ workflows, reporting that shifts how you read performance, and the safety tooling that now affects revenue.Sun, 07 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-23-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-23-2026/This week’s theme: surfaces multiply faster than your team can learn. From ‘always-on’ in-app banners to storefront conversion benchmarks, the win is choosing one surface per intent and measuring the downstream effect.Mon, 01 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/braze-banners-what-marketers-and-engineers-need-to-know-summary/https://appstoremarketing.com/blog/braze-banners-what-marketers-and-engineers-need-to-know-summary/A credited summary of Braze’s Banners announcement, with practical guidance for app teams: where banners fit vs in-app messages and content cards, and what to watch so ‘more surfaces’ doesn’t become ‘more noise’.Mon, 01 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/screenfast-app-store-conversion-rate-benchmarks-2026-summary/https://appstoremarketing.com/blog/screenfast-app-store-conversion-rate-benchmarks-2026-summary/A credited summary of ScreenFast’s 2026 App Store conversion benchmarks, with a practical lens: use category benchmarks (not universal averages), and treat screenshot clarity as the first lever before you ‘do more ASO’.Mon, 01 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-reactivation-churned-users-summary/https://appstoremarketing.com/blog/revenuecat-reactivation-churned-users-summary/A credited summary of RevenueCat’s May 28, 2026 post on reactivation: why ‘win-back’ only works when the user’s problem returns, what reactivation rates look like by subscription length, category, and price point, and the foundation checks to run before you build a churned-user pipeline.Mon, 01 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-releases-ios-macos-26-5-1-june-2026-summary/https://appstoremarketing.com/blog/apple-developer-releases-ios-macos-26-5-1-june-2026-summary/A credited summary of Apple’s June 1, 2026 releases drop (iOS 26.5.1 and macOS 26.5.1). The practical takeaway for app teams: update your QA matrix, sanity-check critical flows, and avoid learning about regressions from your reviews.Tue, 02 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-developer-program-policy-effective-may-27-2026-summary/https://appstoremarketing.com/blog/google-play-developer-program-policy-effective-may-27-2026-summary/A credited summary of Google Play’s May 27, 2026 Developer Program Policy update, with a focus on the operational bits that can quietly block releases (especially child safety standards for Social and Dating apps).Tue, 02 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-android-studio-io-edition-developer-verification-september-2026-summary/https://appstoremarketing.com/blog/android-developers-android-studio-io-edition-developer-verification-september-2026-summary/A credited summary of Google’s Android Studio I/O Edition update, with the growth-team takeaway: verification and distribution readiness are becoming build-time checks, not launch-day surprises (notably ahead of the September 2026 requirement for certified Android devices).Fri, 05 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-memory-efficiency-android-17-summary/https://appstoremarketing.com/blog/android-developers-memory-efficiency-android-17-summary/Android 17 will start enforcing per-app memory limits based on device RAM, and if you blow past them the system can kill your process without a stack trace. The practical play: shrink bytecode with R8, fix bitmap bloat, and add field signals so you can spot memory-limiter exits.Sat, 06 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-all-systems-glow-wwdc26-summary/https://appstoremarketing.com/blog/apple-developer-all-systems-glow-wwdc26-summary/A credited summary of Apple’s June 1 WWDC26 reminder, plus a practical ‘pre-WWDC checklist’ for growth teams: what usually shifts (store rules, toolchain, App Store Connect quirks) and what to review before launch plans lock.Fri, 05 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-apple-design-awards-winners-2026-summary/https://appstoremarketing.com/blog/apple-developer-apple-design-awards-winners-2026-summary/The 2026 winners are a practical reminder: delight is usually a product decision (clarity, feedback, pacing), not a marketing slogan. Use these apps as references for onboarding and screenshot promises.Wed, 03 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-center-berlin-summary/https://appstoremarketing.com/blog/apple-developer-center-berlin-summary/Apple says it will open a new Apple Developer Center in Berlin later this year. For EU-based app teams, it is a practical signal: more in-person labs, clearer platform guidance, and fewer ‘guess-and-submit’ release cycles.Wed, 03 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-update-for-apps-distributed-in-texas-summary/https://appstoremarketing.com/blog/apple-developer-update-for-apps-distributed-in-texas-summary/A credited summary of Apple’s June 2026 update: new Apple Accounts in Texas now fall under SB 2420 age assurance rules, which adds declared age ranges, parent/guardian consent for minors, and a ‘significant change’ consent flow apps need to implement.Thu, 04 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-uk-retail-app-search-wars-apple-ads-summary/https://appstoremarketing.com/blog/consultmyapp-uk-retail-app-search-wars-apple-ads-summary/A credited summary of ConsultMyApp’s UK retail Apple Ads analysis across generic, non-brand shopping intent. The big point: ‘retail app’ is basically irrelevant, intent clusters behave wildly differently, and the winners are the ones who understand where the auction is actually retail-relevant.Fri, 05 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-the-latest-q1-2026-summary/https://appstoremarketing.com/blog/google-play-the-latest-q1-2026-summary/Google highlights Play Shorts, deeper Gemini Q&A, review search, subscription recovery extensions, and more granular Play Console reporting. Treat it as a reminder that store UX changes can move your funnel without a single bid change.Wed, 03 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/macrumors-apple-app-store-ecosystem-1-4-trillion-2025-study-june-2026-summary/https://appstoremarketing.com/blog/macrumors-apple-app-store-ecosystem-1-4-trillion-2025-study-june-2026-summary/A credited summary of Apple’s App Store ecosystem press release and the linked Analysis Group study. The useful lens for marketers: Apple is framing the store as an AI-powered commerce engine, with most value in physical goods and services that do not pay Apple commission.Fri, 05 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/techcrunch-apple-fixes-notification-database-bug-summary/https://appstoremarketing.com/blog/techcrunch-apple-fixes-notification-database-bug-summary/A credited summary of TechCrunch’s April 2026 report: iOS cached notification content in a way that could retain messages marked for deletion. Apple shipped a fix, which is a good reminder for app teams that lock-screen copy is part of your privacy model.Thu, 04 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/uk-retail-app-search-wars-whitepaper-summary/https://appstoremarketing.com/blog/uk-retail-app-search-wars-whitepaper-summary/A quick, skimmable summary of ConsultMyApp’s UK retail Apple Ads whitepaper, with the charts, the ‘intent not category’ lesson, and a simple workflow you can steal.Fri, 05 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/attriqs-ios-privacy-changes-what-they-broke-in-attribution-summary/https://appstoremarketing.com/blog/attriqs-ios-privacy-changes-what-they-broke-in-attribution-summary/A credited summary of Attriqs’ practical guide to attribution after ATT: why click-level truth is gone for most iOS users, how to think about SKAN vs AdAttributionKit, and the resilient stack (first-party + server-side + incrementality).Sun, 07 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-24-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-24-2026/This week’s theme: the store is adding new creative surfaces at the same time the rules tighten. The compounding move is to treat every new surface as a promise + a measurement plan, not as extra space to fill.Mon, 08 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-june-android-drop-personalization-safety-sharing-summary/https://appstoremarketing.com/blog/google-june-android-drop-personalization-safety-sharing-summary/A credited summary of Google’s June 2026 Android feature drop. The growth takeaway: platform-level safety and sharing features become funnel surfaces, they change user expectations and can quietly affect support load and reviews.Mon, 08 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-app-store-capabilities-creative-assets-subscriptions-submissions-june-2026-summary/https://appstoremarketing.com/blog/apple-app-store-capabilities-creative-assets-subscriptions-submissions-june-2026-summary/Apple outlined new App Store marketing and submission features, including Creative Assets in the product page header and search results. Here’s the practical ‘what to do next’ summary.Tue, 09 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-license-agreement-app-review-guidelines-june-2026-summary/https://appstoremarketing.com/blog/apple-developer-license-agreement-app-review-guidelines-june-2026-summary/Apple revised key sections of the Developer Program License Agreement and App Review Guidelines. Here’s what changed at a practical level, and what to sanity-check so reviews and releases don’t get surprised.Tue, 09 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-us-app-store-streaming-apple-ads-search-wars-summary/https://appstoremarketing.com/blog/consultmyapp-us-app-store-streaming-apple-ads-search-wars-summary/A skimmable summary of ConsultMyApp’s US streaming keyword + Apple Ads stack analysis, including where intent is clean vs chaotic (free movies, sports, kids, and anime).Tue, 09 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/messageflow-deferred-deep-linking-after-firebase-dynamic-links-shutdown-summary/https://appstoremarketing.com/blog/messageflow-deferred-deep-linking-after-firebase-dynamic-links-shutdown-summary/A credited summary of Messageflow’s guide on replacing Firebase Dynamic Links post-shutdown: use platform-native Universal Links/App Links as the foundation, add a branded routing layer, and measure deferred deep linking as a funnel (click → install → first open with context), not as a click count.Wed, 10 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/coda-google-play-fees-epic-settlement-summary/https://appstoremarketing.com/blog/coda-google-play-fees-epic-settlement-summary/A vendor-written but useful cheat sheet on Google’s announced Play fee structure changes: tiered service fees, a separate billing fee in some regions, link-out rules (24h window), and an easier install flow for approved third-party app stores.Fri, 12 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-android-paywall-conversion-gap-summary/https://appstoremarketing.com/blog/revenuecat-android-paywall-conversion-gap-summary/RevenueCat’s dataset suggests Android and iOS trial-to-paid conversion is basically identical. The gap is that far fewer Android users ever start a trial. Fix the first-session funnel entrance and Play offer configuration before you touch trial length.Fri, 12 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-rip-toggle-paywall-summary/https://appstoremarketing.com/blog/revenuecat-rip-toggle-paywall-summary/The trial-toggle pattern is being rejected as ‘confusing’ under App Review Guideline 3.1.2. If you used it, move to explicit plan selection (trial is a plan attribute), not a hidden mechanic.Fri, 12 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/appcues-customer-retention-software-tools-2026-summary/https://appstoremarketing.com/blog/appcues-customer-retention-software-tools-2026-summary/A credited summary of Appcues’ 2026 guide to retention tooling, broken into categories like in-app engagement, lifecycle messaging, helpdesk, loyalty, and CRM.Sat, 13 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-blog-updated-play-policies-privacy-account-transfer-summary/https://appstoremarketing.com/blog/android-developers-blog-updated-play-policies-privacy-account-transfer-summary/A skimmable summary of Google’s Android Developers Blog post tying Play policy changes to concrete platform features (Contact Picker, location button) plus the new account transfer workflow.Mon, 15 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-25-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-25-2026/This week’s theme: permission UX and auction UX are both funnel surfaces now. If you treat policies as paperwork and ads as ‘just bids’, you ship friction you cannot measure until reviews or CPCs punish you.Mon, 15 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-apple-ads-auction-how-it-works-summary/https://appstoremarketing.com/blog/consultmyapp-apple-ads-auction-how-it-works-summary/A skimmable summary of ConsultMyApp’s Apple Ads auction analysis: semantic relevance seems to gate eligibility, but bid and predicted performance do most of the ordering once you are in.Mon, 15 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-wwdc26-app-store-guide-whats-new-summary/https://appstoremarketing.com/blog/apple-developer-wwdc26-app-store-guide-whats-new-summary/Apple’s WWDC26 App Store guide is a sneak peek at how distribution is becoming a creative workflow (Asset Library, preview tooling) and how churn is becoming a storefront surface (Retention Messaging at cancellation).Tue, 16 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/branch-idfa-in-2026-guide-summary/https://appstoremarketing.com/blog/branch-idfa-in-2026-guide-summary/Branch’s refresher on IDFA post-ATT, with a pragmatic message: use deterministic IDFA when you have consent, but plan measurement around SKAdNetwork coverage and a unified view across both.Tue, 16 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-private-icloud-com-domain-change-june-2026-summary/https://appstoremarketing.com/blog/apple-developer-private-icloud-com-domain-change-june-2026-summary/Apple will issue new Sign in with Apple relay addresses and iCloud+ Hide My Email addresses on private.icloud.com. Here’s what to update so logins, email validation, and deliverability don’t break silently.Tue, 16 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/mcsaatchiperformance-app-store-just-changed-wwdc-2026-summary/https://appstoremarketing.com/blog/mcsaatchiperformance-app-store-just-changed-wwdc-2026-summary/M+C Saatchi Performance argues Apple’s WWDC26 App Store changes (Creative Assets, Asset Library, and more personalised recommendations) move teams from ‘set-and-forget’ metadata toward ongoing creative and behavioural optimisation.Wed, 17 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-news-age-ratings-australia-vietnam-summary/https://appstoremarketing.com/blog/apple-developer-news-age-ratings-australia-vietnam-summary/Apple says the 15+ rating is being removed in Australia (some 15+ apps will be bumped to 16+), and Vietnam will require a region-specific age rating (00+, 12+, 16+, 18+) based on your questionnaire. It’s a small storefront signal that can create surprise compliance work.Thu, 18 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-news-texas-age-assurance-sb-2420-summary/https://appstoremarketing.com/blog/apple-developer-news-texas-age-assurance-sb-2420-summary/Apple says new Apple Accounts in Texas are now subject to SB 2420 age assurance requirements, including parent/guardian consent for downloads, IAP, and significant app changes. If you ship to Texas, this is now funnel plumbing: eligibility, consent, and revocation handling.Thu, 18 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-newsroom-app-store-capabilities-update-june-2026-summary/https://appstoremarketing.com/blog/apple-newsroom-app-store-capabilities-update-june-2026-summary/Apple’s June 8 Newsroom update rounds up 2026 App Store changes like Creative Assets in the product page header and search results, new subscription features, and a tighter submission workflow. The practical lesson: creative ops and experimentation are moving into App Store Connect.Thu, 18 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-blog-android-17-beta-3-photo-picker-customization-summary/https://appstoremarketing.com/blog/android-developers-blog-android-17-beta-3-photo-picker-customization-summary/Android 17 reaches platform stability in Beta 3. Buried in the release is a practical UX change: you can now customize the photo picker’s layout to match your app, while keeping the privacy-preserving picker model. At the same time, defaults like certificate transparency and local network protections keep tightening.Fri, 19 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-ads-creative-assets-today-tab-search-results-ads-summary/https://appstoremarketing.com/blog/apple-ads-creative-assets-today-tab-search-results-ads-summary/Apple Ads says advertisers will be able to upload their own images and videos as ‘Creative Assets’ for Today tab and Search Results ads. It shifts the constraint from ‘use your product page screenshots’ to ‘design an ad on purpose’, and that will change testing cadence, approvals, and how you map intent to landing experiences.Fri, 19 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-app-store-connect-release-notes-june-18-2026-summary/https://appstoremarketing.com/blog/apple-developer-app-store-connect-release-notes-june-18-2026-summary/Apple’s June 18 App Store Connect release notes bundle a few quiet but high-impact changes: updates to alternative distribution/payment options (including Brazil support), region-specific age rating shifts (Australia, Vietnam), and the option to ship Apple silicon-only macOS binaries if your minimum version is macOS 13+.Fri, 19 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/twipe-2026-digital-news-report-app-editions-strategy-summary/https://appstoremarketing.com/blog/twipe-2026-digital-news-report-app-editions-strategy-summary/Twipe’s read on the 2026 Reuters Institute Digital News Report is a useful product-and-retention lens for any owned app experience. The headline: direct access and outlet-level trust still matter, but social/video habits are eroding that advantage across all ages. Editions can retain loyal users, but they rarely create growth by themselves.Fri, 19 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-google-io-2026-updates-play-shorts-ask-play-engage-sdk-summary/https://appstoremarketing.com/blog/google-play-google-io-2026-updates-play-shorts-ask-play-engage-sdk-summary/A quick summary of Google Play’s I/O 2026 distribution updates, what new discovery surfaces imply for intent quality, and how to prepare your listing and onboarding.Sat, 20 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/userpilot-mobile-app-metrics-time-to-first-value-dashboard-triage-summary/https://appstoremarketing.com/blog/userpilot-mobile-app-metrics-time-to-first-value-dashboard-triage-summary/A skimmable summary of Userpilot’s mobile metrics framework, why Time to First Value beats vanity counts, and a simple triage order for early-stage apps.Sat, 20 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-app-store-connect-release-notes-june-10-2026-asset-packs-linux-tools-summary/https://appstoremarketing.com/blog/apple-developer-app-store-connect-release-notes-june-10-2026-asset-packs-linux-tools-summary/Apple’s June 10 App Store Connect notes are mostly ‘plumbing’, but the kind that changes shipping velocity: localized assets for Apple-hosted asset packs, support for up to 200 packs per app, and new Linux tooling for building and testing non-localized packs.Sun, 21 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-26-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-26-2026/This week’s theme: payments and ratings are not ‘growth hacks’, they’re trust surfaces. Google is modularising Play fees, and Apple is tightening review-prompt enforcement. Treat both as UX you can break (or improve).Fri, 26 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/userpilot-mobile-app-experience-2026-ask-less-win-more-users-summary/https://appstoremarketing.com/blog/userpilot-mobile-app-experience-2026-ask-less-win-more-users-summary/Userpilot argues most mobile UX issues are attention-management issues: value should come before setup, permissions should be requested at the moment of need, and notifications should be behavior-driven instead of schedule-driven.Mon, 22 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-app-store-connect-sdk-minimum-requirements-xcode-26-apr-2026-summary/https://appstoremarketing.com/blog/apple-app-store-connect-sdk-minimum-requirements-xcode-26-apr-2026-summary/As of Apr 28, 2026, apps uploaded to App Store Connect must be built with Xcode 26 or later, targeting iOS 26 (and equivalent platform SDKs). For teams, this is a CI and dependency timeline, not just a developer machine upgrade.Tue, 23 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-android-codegen-gradle-plugin-summary/https://appstoremarketing.com/blog/revenuecat-android-codegen-gradle-plugin-summary/RevenueCat ships a Codegen Gradle plugin that fetches your project schema at build time and generates Kotlin accessors for entitlements, offerings, and packages. Fewer runtime nulls, more autocomplete, and less drift between dashboard config and app code.Tue, 23 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-program-license-agreement-brazil-attachment-12-june-18-2026-summary/https://appstoremarketing.com/blog/apple-developer-program-license-agreement-brazil-attachment-12-june-18-2026-summary/Apple revised Attachment 12 of the Apple Developer Program License Agreement to spell out Brazil-specific terms for iOS apps, including alternative distribution, alternative payments, out-of-app offers, and the Core Technology Commission. Treat it as launch-risk hygiene: review, accept, and make sure your legal and release checklists reflect the new rails.Wed, 24 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-move-rating-prompt-out-of-onboarding-risk-rejection-summary/https://appstoremarketing.com/blog/revenuecat-move-rating-prompt-out-of-onboarding-risk-rejection-summary/RevenueCat flags a new-ish App Review enforcement: asking for App Store ratings during onboarding is being treated as manipulation (Guideline 5.6.3). Move the prompt to a real ‘happy moment’ after meaningful engagement, and treat it as part of your UX and support hygiene, not an ASO hack.Wed, 24 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-newsroom-app-store-capabilities-creative-assets-subscriptions-june-2026-summary/https://appstoremarketing.com/blog/apple-newsroom-app-store-capabilities-creative-assets-subscriptions-june-2026-summary/Apple’s June 2026 Newsroom post outlines new App Store marketing surfaces (Creative Assets in product page headers and search results), subscription flexibility, and workflow tweaks in App Store Connect. Treat it as a new creative + measurement problem, not just a shiny UI update.Thu, 02 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-high-impact-custom-product-page-opportunities-summary/https://appstoremarketing.com/blog/consultmyapp-high-impact-custom-product-page-opportunities-summary/A skimmable summary of ConsultMyApp’s CPP playbook: CPPs are not ‘more creatives’, they are intent-specific entry points with a clear go/no-go gate (keyword eligibility).Thu, 25 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-us-streaming-app-search-wars-apple-ads-summary/https://appstoremarketing.com/blog/consultmyapp-us-streaming-app-search-wars-apple-ads-summary/A skimmable summary of ConsultMyApp’s ASA/organic keyword analysis for US streaming searches, where ‘TV streaming’ is clean, but sports, free, and device-utility terms are chaos.Thu, 25 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-expanded-billing-choice-lower-fees-june-2026-summary/https://appstoremarketing.com/blog/android-developers-expanded-billing-choice-lower-fees-june-2026-summary/A credited summary of Google’s June 2026 update: alternative billing and web link-out programs expand, and fees get separated into a service fee plus an optional billing fee.Fri, 26 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-app-store-connect-release-notes-june-25-2026-xcode-26-6-upload-support-summary/https://appstoremarketing.com/blog/apple-app-store-connect-release-notes-june-25-2026-xcode-26-6-upload-support-summary/Apple updated App Store Connect to accept uploads built with Xcode 26.6 (using the iOS 26.5 RC SDK family) for App Store submissions and TestFlight. It’s a small release note, but it’s the kind that unblocks launch timelines.Fri, 26 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/braze-trigger-campaigns-what-they-are-and-how-to-build-them-summary/https://appstoremarketing.com/blog/braze-trigger-campaigns-what-they-are-and-how-to-build-them-summary/Triggered messages win because they hit right after user intent, but without frequency caps and exception events, you can still annoy (or cannibalise) your own lifecycle flows.Sat, 27 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-us-listing-sharing-third-party-app-stores-june-2026-summary/https://appstoremarketing.com/blog/google-play-us-listing-sharing-third-party-app-stores-june-2026-summary/Google says that for US users, developers can opt out, but otherwise Google Play will begin providing app listing(s) to third-party US Android app stores via the Play Catalog Access program. The operator risk is copy-and-asset drift: your ‘official’ listing content may show up in more places than you expect.Sun, 28 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-27-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-27-2026/This week’s theme: retention is not a channel, it’s a system. If your policy, listing promises, and lifecycle messaging aren’t aligned, you’ll spend all week explaining the gap to users.Sun, 05 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/firebase-android-sdk-bom-34-15-0-june-16-2026-summary/https://appstoremarketing.com/blog/firebase-android-sdk-bom-34-15-0-june-16-2026-summary/A credited summary of the June 16, 2026 Firebase Android release notes. Most of it is dependency churn, but there are a few things that can surprise app teams: Cloud Messaging token API deprecations, App Distribution auth upgrades, and a new App Check reCAPTCHA SDK.Mon, 29 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-android-release-notes-play-games-services-v1-final-release-june-11-2026-summary/https://appstoremarketing.com/blog/google-android-release-notes-play-games-services-v1-final-release-june-11-2026-summary/A credited summary of Google’s June 11, 2026 release note: the Play Games Services v1 SDK has a final, non-functional release intended to force a migration signal. If you still rely on PGS v1, this is your ‘stop punting it’ moment.Mon, 29 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-definitive-guide-gambling-apps-uk-app-store-2026-summary/https://appstoremarketing.com/blog/consultmyapp-definitive-guide-gambling-apps-uk-app-store-2026-summary/ConsultMyApp analysed UK gambling searches (casino, betting, slots, poker, bingo, lottery) and mapped who wins organic and Apple Search Ads visibility. The meta-lesson: in messy categories, ‘what users actually type’ is the market structure.Mon, 13 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-15-percent-app-store-fee-small-business-program-summary/https://appstoremarketing.com/blog/revenuecat-15-percent-app-store-fee-small-business-program-summary/A credited summary of RevenueCat’s practical guide to Apple’s Small Business Program and Google Play’s 15% service-fee tier, plus the subscription commission quirks teams still miss.Tue, 30 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-monthly-with-12-month-commitment-subscriptions-summary/https://appstoremarketing.com/blog/revenuecat-monthly-with-12-month-commitment-subscriptions-summary/A credited summary of RevenueCat’s take on Apple’s new 12‑month commitment billing plan: where it helps (localization, annual-value buyers with upfront friction) and what to watch (cannibalization, support, payment failures).Tue, 30 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/uk-cma-steering-off-platform-payments-consultation-summary/https://appstoremarketing.com/blog/uk-cma-steering-off-platform-payments-consultation-summary/Summary of the CMA’s June 30, 2026 consultation on allowing app developers to steer users to off-platform payment options, plus the related NFC access discussion.Tue, 30 Jun 2026 00:00:00 GMThttps://appstoremarketing.com/blog/braze-wwdc-2026-ios-27-updates-customer-engagement-summary/https://appstoremarketing.com/blog/braze-wwdc-2026-ios-27-updates-customer-engagement-summary/If users can complete high-value actions via Siri/App Intents, or get price alerts via Safari, your lifecycle program needs to optimise for outcomes (and instrumentation), not sessions.Wed, 01 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/mixpanel-agent-mcp-headless-when-to-use-summary/https://appstoremarketing.com/blog/mixpanel-agent-mcp-headless-when-to-use-summary/A practical summary of Mixpanel’s guide to choosing between an in-product AI analyst (Agent), an MCP server that brings Mixpanel into ChatGPT/Claude/Cursor, and a Python ‘Headless’ SDK for automation.Wed, 01 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-news-introducing-time-allowances-summary/https://appstoremarketing.com/blog/apple-developer-news-introducing-time-allowances-summary/Apple is adding Time Allowances categories in iOS 27, including a new Social Media bucket based on ‘social media capabilities’ (not your App Store category). Starting Sept 2026, you will have to answer this in App Store Connect to ship updates or notarise for alternative marketplaces.Fri, 03 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-var-only-6-more-popular-than-own-goal-summary/https://appstoremarketing.com/blog/consultmyapp-var-only-6-more-popular-than-own-goal-summary/A quick, funny APPlyzer snapshot that makes a real point: ambiguous acronyms (VAR) can send both organic results and Apple Ads targeting into the weeds.Fri, 03 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-app-store-connect-release-notes-june-18-2026-brazil-alt-distribution-summary/https://appstoremarketing.com/blog/apple-app-store-connect-release-notes-june-18-2026-brazil-alt-distribution-summary/Apple’s June 18 App Store Connect notes bundle three ‘quiet but launch-breaking’ changes: alternative distribution/payment option updates (including Brazil support), region-specific age rating shifts (AU/VN), and an official path to drop Intel Macs for universal apps targeting macOS 13+.Sat, 04 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-policy-announcement-april-15-2026-contacts-account-transfer-location-button-summary/https://appstoremarketing.com/blog/google-play-policy-announcement-april-15-2026-contacts-account-transfer-location-button-summary/A quick summary of Google Play’s April 15 policy announcement, including a new Contacts Permissions policy, a new Account Transfer policy, and updated guidance around location permissions and the Android location button.Sat, 04 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/braze-how-to-choose-customer-engagement-platform-summary/https://appstoremarketing.com/blog/braze-how-to-choose-customer-engagement-platform-summary/A credited summary of Braze’s guide to evaluating a customer engagement platform, focusing on the architecture-level questions that decide whether lifecycle messaging compounds or collapses into spam.Sun, 05 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/braze-predictive-customer-analytics-summary/https://appstoremarketing.com/blog/braze-predictive-customer-analytics-summary/A credited summary of Braze’s explainer on predictive customer analytics, with a practical lens: which prediction types are useful in apps, and how to avoid ‘export a score, send a blast’ failure.Sun, 05 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-28-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-28-2026/This week’s theme: growth teams are being pulled into two new responsibilities: proving lift like finance (incrementality), and keeping your store catalog ‘portable’ without letting it turn into a support mess.Sun, 12 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/deepclick-mobile-advertising-attribution-how-it-works-2026-summary/https://appstoremarketing.com/blog/deepclick-mobile-advertising-attribution-how-it-works-2026-summary/A clear, nuts-and-bolts walkthrough of how attribution matches installs to ad clicks, why MMPs matter, and how ATT plus SKAdNetwork turned iOS into aggregated, delayed measurement that needs different expectations (and cleaner inputs).Mon, 06 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/amplitude-inference-cost-vs-ux-ai-agents-summary/https://appstoremarketing.com/blog/amplitude-inference-cost-vs-ux-ai-agents-summary/Amplitude ran a real production test swapping an agent’s model to cut cost. Conversion held, but latency doubled and people asked fewer questions. The point: your success metric needs to include ‘time-to-answer’ and ‘messages per session’, not just dollars and a top-line conversion proxy.Tue, 07 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/kochava-ios-attribution-strategy-2026-reality-check-summary/https://appstoremarketing.com/blog/kochava-ios-attribution-strategy-2026-reality-check-summary/Kochava’s survey point is blunt: a lot of iOS ‘attribution loss’ is self-inflicted. If you are not prompting (or you ship the raw system ATT prompt with no context), you are choosing to run most of iOS as a black box.Tue, 07 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-console-help-age-signals-api-texas-sb2420-summary/https://appstoremarketing.com/blog/google-play-console-help-age-signals-api-texas-sb2420-summary/Google Play outlines how Texas’ SB 2420 and similar laws change developer obligations, introducing the Play Age Signals API (beta) plus new Play Console workflows for ‘significant changes’ and parental approval status.Wed, 08 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/pushwoosh-mobile-push-notifications-how-they-work-summary/https://appstoremarketing.com/blog/pushwoosh-mobile-push-notifications-how-they-work-summary/Pushwoosh’s explainer is basic on purpose, but it’s a useful operational checklist: permission timing, token hygiene, triggered vs promotional pushes, and the small mechanics that decide whether users mute you.Wed, 08 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-authority-google-play-terms-of-service-july-2026-summary/https://appstoremarketing.com/blog/android-authority-google-play-terms-of-service-july-2026-summary/Android Authority highlights Google Play’s updated Terms of Service (effective July 29, 2026), including a new ‘System Services’ section, clearer background mobile data language, and a change that allows subscription renewals to be charged up to 48 hours before the next billing period.Wed, 08 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/optimove-4-more-crm-marketing-shifts-2026-summary/https://appstoremarketing.com/blog/optimove-4-more-crm-marketing-shifts-2026-summary/A credited summary of Optimove’s take on four CRM marketing shifts: speaking in incremental lift, designing zero-party data capture as a journey, earning attention fast, and closing the gap between loyalty membership and loyalty behaviour.Sun, 12 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/42matters-daily-apple-privacy-stats-att-summary/https://appstoremarketing.com/blog/42matters-daily-apple-privacy-stats-att-summary/42matters keeps a rolling snapshot of App Store privacy label declarations. The useful part is not the exact percentages, it’s the gut-check: how many apps still declare tracking, background location access, and analytics-linked data at scale.Thu, 09 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/revenuecat-win-back-campaigns-for-web-summary/https://appstoremarketing.com/blog/revenuecat-win-back-campaigns-for-web-summary/RevenueCat’s new win-back campaigns trigger an email when access actually expires (not at cancellation), then route re-subscription to a web checkout so you can discount aggressively without handing 15%–30% to the stores.Thu, 09 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-terms-update-july-2026-summary/https://appstoremarketing.com/blog/google-play-terms-update-july-2026-summary/Google’s updated Play Terms (July 29, 2026 version) tightens the language around background data usage and clarifies a 48-hour subscription charge window. It’s not a growth ‘feature’, but it can drive support tickets and renewal expectation mismatches.Fri, 10 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/mixpanel-fintech-benchmarks-2026-summary/https://appstoremarketing.com/blog/mixpanel-fintech-benchmarks-2026-summary/Mixpanel’s 2026 finance benchmarks are a useful reminder that ‘growth’ is now a lifecycle argument. Device growth, actions per user, DAU/MAU, and week-one retention often point in different directions, and the gaps tell you what to fix first.Fri, 10 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-age-rating-questionnaire-social-media-questions-july-2026-summary/https://appstoremarketing.com/blog/apple-age-rating-questionnaire-social-media-questions-july-2026-summary/A summary of Apple’s new age-rating questions for ‘social media capabilities’, how it affects the Time Allowances Social Media category, and what teams should do before September submissions.Fri, 10 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/pugpig-media-app-report-2026-super-users-measurement-gap-summary/https://appstoremarketing.com/blog/pugpig-media-app-report-2026-super-users-measurement-gap-summary/A summary of Pugpig’s 2026 Media App Report themes: engagement is up, rich formats create ‘super users’, but anonymous usage and weak measurement block monetisation and retention work.Fri, 10 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-hello-developer-july-2026-summary/https://appstoremarketing.com/blog/apple-developer-hello-developer-july-2026-summary/Apple’s July Hello Developer roundup points to a new on-site search tool, updated design kits (Figma/Sketch), and a convenient hub for tracking what changed across the 27 platform releases, docs, sample code, and release notes.Sat, 11 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/vmobify-push-notification-strategy-2026-summary/https://appstoremarketing.com/blog/vmobify-push-notification-strategy-2026-summary/A detailed push notification strategy guide focused on two hard truths: opt-in is now a product flow (iOS plus Android 13+), and timing/segmentation discipline matters more than ‘send more’.Sat, 11 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-console-help-third-party-us-android-app-stores-catalog-summary/https://appstoremarketing.com/blog/google-play-console-help-third-party-us-android-app-stores-catalog-summary/Google Play says US app and game listings (name, icon, description, screenshots, video) may be shared with enrolled third-party US Android app stores starting July 22, 2026. The download still completes through Google Play, but your catalog footprint just got wider.Sun, 12 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-29-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-29-2026/This week’s theme: your store listing is becoming a travelling artifact. If it can show up in more places, vague claims and stale creatives turn into support tickets, not just ‘conversion issues’.Mon, 13 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/businessofapps-app-retention-rates-2026-summary/https://appstoremarketing.com/blog/businessofapps-app-retention-rates-2026-summary/Business of Apps collects retention benchmarks by vertical. The actionable takeaway is not ‘what is normal’, it’s where your product loop breaks (and where messaging makes it worse).Mon, 13 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/customerio-retention-marketing-channel-strategy-email-sms-inapp-summary/https://appstoremarketing.com/blog/customerio-retention-marketing-channel-strategy-email-sms-inapp-summary/A practical argument for coordinated, stage-aware delivery: email for depth, SMS for urgency, in-app for real-time activation, and push for re-engagement.Tue, 14 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/courier-email-open-tracking-consent-europe-summary/https://appstoremarketing.com/blog/courier-email-open-tracking-consent-europe-summary/France (CNIL) and Italy (Garante) are treating open-tracking pixels like cookies. Practical implication: keep sending emails, but only fire the pixel when the recipient has opted in.Tue, 14 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/invoca-google-ads-consent-mode-phone-call-attribution-june-2026-summary/https://appstoremarketing.com/blog/invoca-google-ads-consent-mode-phone-call-attribution-june-2026-summary/A credited summary of Invoca’s breakdown of Google’s June 2026 consent rule change: Ads attribution hinges on ad_storage, which can erase call conversion signals and mis-train Smart Bidding.Wed, 15 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/ppc-land-google-signals-ad-storage-consent-mode-june-2026-summary/https://appstoremarketing.com/blog/ppc-land-google-signals-ad-storage-consent-mode-june-2026-summary/A credited summary of PPC Land’s explainer on Google’s June 15, 2026 consent change: ad_storage becomes the sole authority for Ads data collection, so ‘Signals off’ is no longer a substitute for a real CMP.Wed, 15 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/macrumors-google-epic-withdraw-settlement-third-party-app-stores-july-2026-summary/https://appstoremarketing.com/blog/macrumors-google-epic-withdraw-settlement-third-party-app-stores-july-2026-summary/A court injunction is pushing Google to support alternative app stores in the US starting July 22. The practical shift is not sideloading as a niche, it is ‘rival stores’ being distributed inside the Play Store UI, with Google still collecting its service fee.Thu, 16 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/mobiledevmemo-apple-ads-terms-third-party-expansion-signal-july-2026-summary/https://appstoremarketing.com/blog/mobiledevmemo-apple-ads-terms-third-party-expansion-signal-july-2026-summary/Eric Seufert spots updated Apple Advertising Terms language that appears to grant Apple latitude to place Apple Ads beyond Apple-owned surfaces. If true, it raises a big follow-on question: what does attribution look like when Apple Ads is not just on Apple inventory?Thu, 16 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-ads-news-stocks-maps-sports-programming-policies-july-2026-summary/https://appstoremarketing.com/blog/apple-ads-news-stocks-maps-sports-programming-policies-july-2026-summary/Apple’s Advertising Services policies for News/Stocks, Maps, and Sports Programming read like ‘App Store rules, but for ads’. The practical angle: copy quality, substantiation, UI-mimic bans, and a surprisingly specific Maps category exclusion list.Fri, 17 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/splitmetrics-apple-ads-guide-2026-costs-structure-measurement-summary/https://appstoremarketing.com/blog/splitmetrics-apple-ads-guide-2026-costs-structure-measurement-summary/A long, benchmark-heavy guide to Apple Ads (formerly Apple Search Ads). The useful bits: four placements behave differently, multiple search ad slots are now normal, and category economics vary wildly.Fri, 17 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-app-store-connect-release-notes-july-7-2026-testflight-xcode-27-beta-3-sdk-support-summary/https://appstoremarketing.com/blog/apple-app-store-connect-release-notes-july-7-2026-testflight-xcode-27-beta-3-sdk-support-summary/Apple updated TestFlight submission support so you can now submit builds created with Xcode 27 beta 3 using the iOS 27.0 beta 3 (and related platform) SDKs for internal and external testing.Sat, 18 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-app-store-connect-release-notes-july-15-2026-add-for-review-iap-subscriptions-summary/https://appstoremarketing.com/blog/apple-app-store-connect-release-notes-july-15-2026-add-for-review-iap-subscriptions-summary/Apple updated the submission flow for In-App Purchases and subscriptions. You can now submit IAPs, subscriptions, subscription groups, and non-renewing subscriptions directly from the In-App Purchases and Subscriptions sections using Add for Review.Sat, 18 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-console-help-us-listings-third-party-android-app-stores-july-22-2026-summary/https://appstoremarketing.com/blog/google-play-console-help-us-listings-third-party-android-app-stores-july-22-2026-summary/Google Play says US app and game listings (name, icon, description, screenshots, video) may be shared with enrolled third-party US Android app stores from July 22, 2026. The practical takeaway: treat your listing like a portable promise, and decide whether to opt out.Sat, 18 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-console-help-us-listings-third-party-android-app-stores-july-2026-summary/https://appstoremarketing.com/blog/google-play-console-help-us-listings-third-party-android-app-stores-july-2026-summary/A credited summary of Google Play Console Help’s notice that US Play listing assets (name, icon, description, screenshots, videos) will be made available to enrolled third-party US Android app stores. The practical takeaway: your listing becomes a portable promise, and support and trust signals matter more.Sun, 19 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/ppc-land-apple-ads-terms-broader-placements-summary/https://appstoremarketing.com/blog/ppc-land-apple-ads-terms-broader-placements-summary/A credited summary of PPC Land’s analysis of Apple’s updated Advertising Services Terms, which removes explicit ‘Apple-owned surfaces’ language from the placement definition. The practical takeaway: treat this as a legal precondition for expansion, and audit your measurement and creative assumptions now.Sun, 19 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-30-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-30-2026/This week’s theme: treat store exposure and review as ‘production surfaces’. Your listing is now portable across stores, your review path must be testable, and your retention loop should not rely on slow channels.Mon, 20 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/appfollow-app-store-review-guidelines-2026-how-to-pass-review-summary/https://appstoremarketing.com/blog/appfollow-app-store-review-guidelines-2026-how-to-pass-review-summary/AppFollow’s 2026 guide reframes App Review as a verification problem: reviewers reject what they can’t access, can’t validate, or can’t reconcile with metadata. The actionable bit is a pre-submit checklist that treats review like QA, not paperwork.Mon, 20 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/onesignal-email-to-push-migration-playbook-summary/https://appstoremarketing.com/blog/onesignal-email-to-push-migration-playbook-summary/OneSignal’s playbook argues that ‘email-first’ for mobile users often leaves engagement on the table. The useful bits: migrate only your engaged segment first, use a primer before the iOS prompt, and run email + push in parallel until journeys are proven.Mon, 20 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/braze-ai-marketing-use-cases-summary/https://appstoremarketing.com/blog/braze-ai-marketing-use-cases-summary/Braze lays out eight concrete AI use cases across the lifecycle, from behavioural segmentation and send-time optimisation to churn prediction and agentic execution. The useful framing is the adoption order: start with low-risk wins (content variants, timing), then move into data-dependent work (segmentation, prediction), and only then let AI make decisions or take actions.Tue, 21 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-apple-ads-share-of-voice-top-50-auction-positions-summary/https://appstoremarketing.com/blog/consultmyapp-apple-ads-share-of-voice-top-50-auction-positions-summary/ConsultMyApp argues that ‘screenshot-level’ Apple Ads monitoring (just the visible 1-2 ads) systematically misreads competitive pressure. Their case is simple: the auction stack is dynamic, lower positions can still deliver impressions, and pushing the unseen tail onto the visible leaders overstates who is really winning.Wed, 22 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-console-policy-announcement-july-15-2026-summary/https://appstoremarketing.com/blog/google-play-console-policy-announcement-july-15-2026-summary/Google’s July 15 policy announcement has two practical ‘don’t get removed’ items: (1) you can no longer justify READ_CALL_LOG for account verification via phone call, and (2) you must register your Play apps in Play Console (including apps you distribute outside Play, if you want installs on certified devices). It also clarifies that User Data rules apply to third-party AI integrations.Wed, 22 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-apple-ads-share-of-voice-top-50-matters-summary/https://appstoremarketing.com/blog/consultmyapp-apple-ads-share-of-voice-top-50-matters-summary/A credited summary of ConsultMyApp’s argument (and data) that screenshot-based SoV is not market share. The ‘tail’ from auction ranks 3 to 50 is small per app, but big in aggregate, and it is where competitive moves show up first.Wed, 22 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-newsroom-app-store-capabilities-developers-grow-june-2026-summary/https://appstoremarketing.com/blog/apple-newsroom-app-store-capabilities-developers-grow-june-2026-summary/Apple is pushing App Store pages toward reusable Creative Assets and better previews, while quietly turning age ratings and Time Allowances into real product requirements you need to ship against.Thu, 23 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/braze-ai-audience-segmentation-july-2026-summary/https://appstoremarketing.com/blog/braze-ai-audience-segmentation-july-2026-summary/Braze’s guide frames AI audience segmentation as dynamic membership plus activation: one definition that updates in real time and stays consistent across push, in-app, email, and paid suppression.Thu, 23 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-new-relay-domain-private-icloud-com-june-2026-summary/https://appstoremarketing.com/blog/apple-developer-new-relay-domain-private-icloud-com-june-2026-summary/Apple is unifying Sign in with Apple and iCloud+ Hide My Email relay domains under private.icloud.com. Existing relay addresses keep working, but your validation, allowlists, and ESP filtering rules need to accept the new domain to avoid silent deliverability bugs.Sat, 25 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-var-searches-weather-apps-wifi-analyzer-summary/https://appstoremarketing.com/blog/consultmyapp-var-searches-weather-apps-wifi-analyzer-summary/A credited summary of ConsultMyApp’s small-but-useful case study: in the US App Store, ‘VAR’ demand is real, but the term is ambiguous enough that Apple Search Ads can serve weather apps and a Wi‑Fi analyser. The fix is simple: add context (e.g. ‘football VAR’), then build keywords and negatives around the clearer intent.Sat, 25 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-play-integrity-api-library-release-notes-summary/https://appstoremarketing.com/blog/android-developers-play-integrity-api-library-release-notes-summary/Android’s Play Integrity API release notes add more remediation dialog codes you can trigger in-app. The practical implication: integrity checks are becoming a user-facing flow, so product and support teams need copy, fallbacks, and measurement for ‘can’t pass integrity’ states.Sun, 26 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/ppc-land-chatgpt-ads-app-attribution-appsflyer-adjust-summary/https://appstoremarketing.com/blog/ppc-land-chatgpt-ads-app-attribution-appsflyer-adjust-summary/OpenAI has added AppsFlyer and Adjust integrations to ChatGPT Ads, giving app advertisers install and in-app event attribution in the US, CA, AU, NZ, UK, JP and KR. The practical change: ChatGPT Ads becomes testable like other performance channels, without custom plumbing.Sun, 26 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-31-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-31-2026/This week’s theme: stop treating ‘trust surfaces’ as soft metrics. Ratings, purchase flows, and attribution plumbing decide whether your growth work compounds or leaks.Mon, 27 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-app-store-connect-add-for-review-iaps-subs-july-2026-summary/https://appstoremarketing.com/blog/apple-app-store-connect-add-for-review-iaps-subs-july-2026-summary/Apple updated App Store Connect’s submission flow so In-App Purchases and subscription items can be submitted directly from their own sections using ‘Add for Review’. It’s not a marketing headline, but it removes a common launch footgun and makes revenue plumbing more testable.Mon, 27 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/braze-app-retention-benchmarks-how-to-improve-july-24-2026-summary/https://appstoremarketing.com/blog/braze-app-retention-benchmarks-how-to-improve-july-24-2026-summary/A credited summary of Braze’s July 2026 retention explainer: define ‘active’ like you mean it, stop comparing across the wrong cohorts, and use frequency capping plus better ‘first value’ to flatten the early retention cliff.Tue, 28 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-authority-google-play-third-party-stores-july-2026-summary/https://appstoremarketing.com/blog/android-authority-google-play-third-party-stores-july-2026-summary/Android Authority breaks down what changed in the US: app listings can be syndicated to enrolled third-party stores, while installs still complete via Google Play. The practical work is listing clarity and support routing.Wed, 29 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/9to5google-july-2026-google-system-updates-play-store-v52-5-summary/https://appstoremarketing.com/blog/9to5google-july-2026-google-system-updates-play-store-v52-5-summary/9to5Google rounds up Google’s July 2026 System Release Notes, including Play Store v52.4-v52.5 and Play services v26.28-v26.29. Most updates are ‘quiet’, but a few are directly relevant to app discovery, install UX, and search behavior.Wed, 29 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/9to5mac-ios-26-6-now-available-summary/https://appstoremarketing.com/blog/9to5mac-ios-26-6-now-available-summary/9to5Mac covers iOS 26.6, which is light on visible features but includes Spotlight index prep for iOS 27 plus bug and security fixes. For app teams, ‘minor’ OS updates are a good prompt to re-test purchase, login, and privacy-sensitive flows before the next campaign push.Wed, 29 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/appsflyer-android-sdk-release-notes-july-2026-summary/https://appstoremarketing.com/blog/appsflyer-android-sdk-release-notes-july-2026-summary/A skimmable summary of AppsFlyer’s Android SDK release notes update (late July 2026): targetSdk moves up, consent APIs evolve, and stability fixes land. For growth teams, this is less about ‘SDK trivia’ and more about preventing attribution and purchase edge cases from becoming campaign noise.Thu, 30 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-how-do-apple-ads-work-summary/https://appstoremarketing.com/blog/consultmyapp-how-do-apple-ads-work-summary/A practical summary of ConsultMyApp’s Apple Ads auction analysis: semantic relevance looks like an eligibility filter, then bids and predicted performance reshuffle positions. The takeaway is not ‘bid harder’, it’s ‘structure discovery and negatives so you’re not paying for nonsense’.Thu, 30 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-terms-of-service-july-29-2026-summary/https://appstoremarketing.com/blog/google-play-terms-of-service-july-29-2026-summary/Google updated the Play Terms of Service on July 29, 2026. Two lines worth noticing: system services background network communications are spelled out more explicitly, and subscriptions may be charged up to 48 hours before the next billing period.Thu, 30 Jul 2026 00:00:00 GMThttps://appstoremarketing.com/blog/appsflyer-ios-sdk-release-notes-july-2026-summary/https://appstoremarketing.com/blog/appsflyer-ios-sdk-release-notes-july-2026-summary/AppsFlyer’s iOS SDK release notes (last modified July 27, 2026) include fixes to purchase validation reliability, improvements to Apple Search Ads token timing when waiting for ATT, and a continued push toward explicit consent and hashed PII handling. For growth teams, this is ‘measurement stability’ work, not a developer nicety.Sat, 01 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-apple-search-ads-share-of-voice-top-50-summary/https://appstoremarketing.com/blog/consultmyapp-apple-search-ads-share-of-voice-top-50-summary/ConsultMyApp argues that screenshot-based Apple Search Ads monitoring measures visibility, not the market. Their core claim: meaningful impression share sits beyond the two visible ad slots, so SoV needs at least the top 50 auction positions to catch competitor moves early.Sat, 01 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-var-own-goal-aso-intent-lesson-summary/https://appstoremarketing.com/blog/consultmyapp-var-own-goal-aso-intent-lesson-summary/ConsultMyApp uses APPlyzer data to show how short, event-led acronyms can be wildly ambiguous in App Store search (and even Apple Search Ads). The practical takeaway: pair the slang with clearer intent language if you want relevance and predictable traffic.Sat, 01 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/google-play-policy-announcement-july-15-2026-summary/https://appstoremarketing.com/blog/google-play-policy-announcement-july-15-2026-summary/Google’s July 15, 2026 policy announcement tightens a few practical screws: account verification can no longer use READ_CALL_LOG, and Play app registration is framed as a hard requirement to avoid global removal. It’s a ‘boring’ update with real operational risk if nobody owns it.Sat, 01 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/customerio-push-multiple-mobile-apps-one-workspace-july-2026-summary/https://appstoremarketing.com/blog/customerio-push-multiple-mobile-apps-one-workspace-july-2026-summary/Customer.io is rolling out multi-app push support per platform. It’s mainly an ops fix, but it changes how deliveries are counted (per device, not per profile) and makes multi-app retention programs easier to manage without splitting audiences.Sun, 02 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/firebase-apple-sdk-12-17-0-release-notes-july-28-2026-summary/https://appstoremarketing.com/blog/firebase-apple-sdk-12-17-0-release-notes-july-28-2026-summary/Firebase’s latest Apple SDK release is mostly stability, but it includes fixes for Remote Config activation hangs, OAuth URL-encoding, and other edge-case crashes. These are the small issues that can turn experiments and onboarding flows into ‘random’ conversion drops.Sun, 02 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/app-store-marketing-weekly-week-32-2026/https://appstoremarketing.com/blog/app-store-marketing-weekly-week-32-2026/This week’s theme: treat beta and release plumbing as growth infrastructure. Small workflow changes (TestFlight, push ops, Remote Config) decide whether experiments are signal or noise.Mon, 03 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-app-store-connect-release-notes-july-21-2026-testflight-4-3-summary/https://appstoremarketing.com/blog/apple-app-store-connect-release-notes-july-21-2026-testflight-4-3-summary/Apple’s TestFlight 4.3 adds a search field to quickly find beta apps you’re testing, alongside stability and performance improvements. Small UX change, real workflow impact for teams with lots of builds.Mon, 03 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/microsoft-365-copilot-mobile-push-notifications-july-2026-summary/https://appstoremarketing.com/blog/microsoft-365-copilot-mobile-push-notifications-july-2026-summary/Microsoft is rolling out Copilot mobile push notifications like ‘Your Day at a Glance’ and ‘Items waiting for you’. It’s a clean example of how AI summaries can become the default daily habit loop, without users opening five different apps.Tue, 04 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/testerscommunity-target-api-level-august-31-2026-android-16-api-36-summary/https://appstoremarketing.com/blog/testerscommunity-target-api-level-august-31-2026-android-16-api-36-summary/Google Play’s ‘target Android 16 (API 36) by Aug 31’ warning is mainly a release-plumbing problem: after the deadline, non-compliant updates are rejected. The migration is usually small, but edge-to-edge UI and background rules can surface real bugs.Tue, 04 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/9to5mac-apple-pushes-back-uk-cma-steering-fees-summary/https://appstoremarketing.com/blog/9to5mac-apple-pushes-back-uk-cma-steering-fees-summary/Per a Reuters report via 9to5Mac (July 29, 2026), Apple is arguing the UK CMA’s proposed ‘steering’ rules are effectively price regulation. For app teams, the practical work is not the policy debate. It’s the link-out UX, trust, and support surface area if steering becomes real.Tue, 04 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apptrove-app-attention-report-2026-summary/https://appstoremarketing.com/blog/apptrove-app-attention-report-2026-summary/Apptrove’s Aug 3, 2026 whitepaper argues most mobile growth stacks over-weight acquisition and under-measure what actually predicts long-term value: repeat engagement and session quality. It’s a useful reframing for teams stuck in CPI vs ROAS arguments.Tue, 04 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-mental-health-app-store-relevance-may-2026-summary/https://appstoremarketing.com/blog/consultmyapp-mental-health-app-store-relevance-may-2026-summary/A credited summary of ConsultMyApp’s analysis of US iPhone mental health demand: several core keywords softened from 2024 to 2026, while Apple Search Ads competition and Custom Product Page usage stay active. The practical takeaway is less ‘broad wellness’ and more intent-specific messaging + routing.Wed, 05 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/consultmyapp-uk-gambling-apps-search-competition-june-2026-summary/https://appstoremarketing.com/blog/consultmyapp-uk-gambling-apps-search-competition-june-2026-summary/A credited summary of ConsultMyApp’s UK gambling App Store analysis across nine subcategories. The standout is that iOS organic #1 rarely matches Apple Search Ads #1, so teams that want reliable growth need intent-split pages and paid coverage, not one ‘gambling keywords’ bucket.Wed, 05 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/onesignal-rethinking-mobile-app-retention-2026-summary/https://appstoremarketing.com/blog/onesignal-rethinking-mobile-app-retention-2026-summary/A credited summary of OneSignal’s 2026 retention trends: discovery is getting compressed by AI and summaries, so Day 0–Day 3 becomes an intent capture window. Their practical advice: ask one high-leverage question early, design segment decay/exit rules, and build lightweight participation loops.Wed, 05 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/android-developers-google-play-age-signals-api-expansion-summary/https://appstoremarketing.com/blog/android-developers-google-play-age-signals-api-expansion-summary/A credited summary of Google Play’s update on safer, age-appropriate experiences. The key change for app teams: the Play Age Signals API is expanding beyond early markets, turning age/supervision status into a signal you may need to handle in-product, not just in policy docs.Wed, 05 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/eff-ad-sdks-location-privacy-defaults-summary/https://appstoremarketing.com/blog/eff-ad-sdks-location-privacy-defaults-summary/A credited summary of EFF’s investigation into mobile ad SDKs that collect and share location by default once an app has location permission. The practical takeaway for app teams is uncomfortable: your app can be ‘leaking’ location via monetization plumbing even if your product never uses it.Wed, 05 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/9to5google-august-2026-google-system-updates-play-store-v52-6-summary/https://appstoremarketing.com/blog/9to5google-august-2026-google-system-updates-play-store-v52-6-summary/9to5Google rounds up Google’s August 2026 System Release Notes. The headline for app marketers is Play Store v52.6: new sports carousels on Apps Home, richer broad-search results, and tablet tweaks that could change where (and how) users discover app content.Thu, 06 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/firebase-javascript-sdk-12-17-1-august-2026-release-notes-summary/https://appstoremarketing.com/blog/firebase-javascript-sdk-12-17-1-august-2026-release-notes-summary/Firebase’s JS SDK 12.17.1 is mostly bug fixes, but the recent 12.17.x line includes changes that affect install stability, Remote Config rollouts, and monitoring hooks. For app teams, this is ‘boring’ work that shows up as conversion stability.Thu, 06 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-developer-new-creative-assets-app-store-asset-best-practices-summary/https://appstoremarketing.com/blog/apple-developer-new-creative-assets-app-store-asset-best-practices-summary/Apple’s new App Store creative assets will show up across product page headers, search results, and In-App Events. The practical move is to get your design system, templates, and approvals ready before the fall launch.Thu, 06 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/apple-app-store-connect-add-for-review-iap-subscriptions-july-2026-summary/https://appstoremarketing.com/blog/apple-app-store-connect-add-for-review-iap-subscriptions-july-2026-summary/Apple updated the IAP/subscription submission flow in App Store Connect. Instead of hopping into an app version submission, you can now send IAPs, subscriptions, groups, and non-renewing subs straight from their own sections using Add for Review.Fri, 07 Aug 2026 00:00:00 GMThttps://appstoremarketing.com/blog/appsflyer-marketing-attribution-what-to-measure-july-2026-summary/https://appstoremarketing.com/blog/appsflyer-marketing-attribution-what-to-measure-july-2026-summary/AppsFlyer’s refresh on attribution basics is a useful reality check: platform-reported numbers will not agree, single-touch models bias budgets, and mobile adds hard constraints (ATT, SKAN, identity gaps). The actionable bit is the implementation checklist and the reminder to keep validating instrumentation.Fri, 07 Aug 2026 00:00:00 GMT