Consent
2 post(s)
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Google consent changes (June 2026) make call attribution a measurement trap
A credited summary of Invoca’s breakdown of Google’s June 2026 consent rule change: Ads attribution hinges on ad_storage, which can erase call conversion signals and mis-train Smart Bidding.
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June 2026 consent change: Google Signals stops being your ‘backdoor’ privacy switch
A credited summary of PPC Land’s explainer on Google’s June 15, 2026 consent change: ad_storage becomes the sole authority for Ads data collection, so ‘Signals off’ is no longer a substitute for a real CMP.