ConsultMyApp: For Apple Ads share of voice, the top 2 ads are not the market (track the top 50)
ConsultMyApp argues that ‘screenshot-level’ Apple Ads monitoring (just the visible 1-2 ads) systematically misreads competitive pressure. Their case is simple: the auction stack is dynamic, lower positions can still deliver impressions, and pushing the unseen tail onto the visible leaders overstates who is really winning.
