App store updates in 2026: what changed recently and why it matters (summary)

A summary of AppTweak’s rolling ASO news digest, reframed as a practical checklist of what to monitor week to week.


Original article (source): AppTweak — “ASO news & app store updates 2026”

This post is a summary with attribution + a backlink.


The useful part of a digest

The value isn’t “news” — it’s the operational question:

What should we change (or watch) this week?

Practical takeaways

  • Keep a simple monitoring list:
    • Apple Ads / Play policy changes
    • store metadata UI shifts
    • review / approval friction changes
  • When something changes, decide:
    • do we need to update creatives?
    • do we need to update targeting?
    • do we need to update measurement?

Read the original: https://www.apptweak.com/en/aso-blog/app-store-optimization-news-app-store-updates

Editor: App Store Marketing Editorial Team

Insights informed by practitioner experience and data from ConsultMyApp and APPlyzer.

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