Apple Ads
43 post(s)
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VAR vs own goal: why short, event-led keywords break App Store search (ConsultMyApp)
A quick, funny APPlyzer snapshot that makes a real point: ambiguous acronyms (VAR) can send both organic results and Apple Ads targeting into the weeds.
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UK iPhone gambling searches are a bundle of different products (ConsultMyApp)
A skimmable summary of ConsultMyApp’s UK gambling App Store analysis across ~180 searches, covering where intent is clean vs mixed, and what that implies for organic and Apple Ads.
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App Store Marketing Weekly – Week 25 (2026)
This week’s theme: permission UX and auction UX are both funnel surfaces now. If you treat policies as paperwork and ads as ‘just bids’, you ship friction you cannot measure until reviews or CPCs punish you.
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US streaming App Store search wars: why ‘TV streaming’ is the clean front door (ConsultMyApp)
A skimmable summary of ConsultMyApp’s US streaming keyword + Apple Ads stack analysis, including where intent is clean vs chaotic (free movies, sports, kids, and anime).
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US streaming App Store search is not one market, it’s a pile of intents (ConsultMyApp)
A skimmable summary of ConsultMyApp’s ASA/organic keyword analysis for US streaming searches, where ‘TV streaming’ is clean, but sports, free, and device-utility terms are chaos.
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Apple Ads is adding Creative Assets for Today tab and Search Results ads (fall 2026): what changes for creative workflow
Apple Ads says advertisers will be able to upload their own images and videos as ‘Creative Assets’ for Today tab and Search Results ads. It shifts the constraint from ‘use your product page screenshots’ to ‘design an ad on purpose’, and that will change testing cadence, approvals, and how you map intent to landing experiences.
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ConsultMyApp: UK retail App Store search wars (AliExpress owns the front door, Very shows up everywhere)
A credited summary of ConsultMyApp’s UK retail Apple Ads analysis across generic, non-brand shopping intent. The big point: ‘retail app’ is basically irrelevant, intent clusters behave wildly differently, and the winners are the ones who understand where the auction is actually retail-relevant.
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UK retail Apple Ads: the App Store search wars (whitepaper + key takeaways)
A quick, skimmable summary of ConsultMyApp’s UK retail Apple Ads whitepaper, with the charts, the ‘intent not category’ lesson, and a simple workflow you can steal.
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ConsultMyApp: UK finance Apple Ads winners (Monzo leads banking, investing dominates ISA intent)
A credited summary of ConsultMyApp’s Apple Search Ads benchmark across 40 UK finance keywords. The key takeaway: ‘Finance’ is a bundle of intent pools, and paid share-of-voice can diverge sharply from organic rankings (Starling vs Monzo/Zopa is the clearest example).
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Mother’s Day Apple Search Ads (US, iOS): who bought the moment, and what their creatives reveal
APPlyzer-backed Mother’s Day snapshot for the US App Store: the organic winners across cards and photo intent, the Apple Search Ads advertisers who showed up on peak seasonal queries, and the Custom Product Page patterns that worked.
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Mental health is no longer a rising tide category, it is an intent-matching game (and CPPs are the lever)
ConsultMyApp argues that US iPhone demand proxies for several core mental health terms have softened since 2024, while Apple Search Ads competition remains intense. The practical response is tighter intent segmentation and Custom Product Pages that prove the right thing after the tap.
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A primetime TV mention is mostly a brand-demand event (and you can measure it)
ConsultMyApp uses MarineTraffic’s Late Show mention as a clean ‘outside-in’ experiment: downloads jumped ~57%, rankings moved fast, and the biggest lift showed up in branded search, not generic category demand.
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Apple Maps search ads are reportedly coming: what it means for app teams (and everyone fighting for intent)
A Bloomberg report via 9to5Mac says Apple is preparing to add paid placements to Apple Maps search results, letting businesses bid on queries. It’s another signal that ‘Apple Ads’ is becoming an ecosystem, not just an App Store channel.
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How Apple Ads auctions actually work: relevance gates, then bids reshuffle (ConsultMyApp)
A skimmable summary of ConsultMyApp’s Apple Ads auction analysis: semantic relevance seems to gate eligibility, but bid and predicted performance do most of the ordering once you are in.
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How the Apple Ads auction actually works (hint: relevance gates, then bid + predicted performance)
ConsultMyApp analysed a real UK Apple Ads auction dataset and found semantic relevance isn’t the whole story. This summary captures the practical takeaway: treat exact/broad/search match as different eligibility gates, then manage Search Terms like a safety system.
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Apple just created a new App Store ad slot. Here are the dating apps already winning it
Apple is testing a new UK Apple Ads placement under the #1 organic result. APPlyzer data shows which dating apps are already winning auction position #2, and which could benefit in the US next.
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ChatGPT vs Gemini in the App Store: what their ASO + Apple Ads battle teaches
ConsultMyApp uses an iOS US snapshot to show how ChatGPT and Google Gemini conquest each other’s brand terms, and why the top-5 Apple Ads stack matters.
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App Store Marketing Weekly – Week 10 (2026)
This week’s highest-signal App Store + Google Play moves, plus what to do next (age assurance, ads, and release-risk).
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Apple Ads search results are expanding: two ads per query (and what to check first)
AppTweak reports Apple is expanding Apple Ads placements within App Store search results, allowing up to two ads for a query. That raises competition on high-intent keywords and makes brand defence, CPP alignment, and budget monitoring more important.
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APPlyzer hits 100,000+ users: what it signals about app marketing data
A credited summary of Business of Apps’ piece on APPlyzer passing 100k users, and what the ‘free tier + auction stack visibility’ positioning suggests for teams choosing competitive intel tooling in 2026.
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App Store Marketing Weekly – Week 09 (2026)
This week’s highest-signal App Store and Google Play moves, plus what to do next (ads, CPPs, policy, and measurement).
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Apple Ads: the ‘stability’ playbook is relevance + control, not automation
Business of Apps’ recap of Viktor Orlov’s Apple Ads talk: why structure and control beat ‘smart bidding’, why IPM is the hidden scaling wall, and how Custom Product Pages turn relevance into lower CPIs.
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APPlyzer 26 launches with expanded Apple Ads auction visibility
Business of Apps’ write-up on ConsultMyApp’s APPlyzer 26 release: what’s new (top-5 auction visibility, CPP/IAE tracking, market intel) and how to interpret it.
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App Store Marketing Weekly – Week 07 (2026)
The week’s highest-signal ASO + Apple Ads updates, with what it changes for app marketers.
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Apple Ads: additional search results ad placements roll out in March 2026
Apple is adding more Search Results ad slots in March 2026. What changes operationally, and what app marketers should do next (creative, CPPs, negatives, and measurement).
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Apple Search Ads in 2026: a practical playbook (structure, bidding, and incrementality)
A no-fluff guide to setting up Apple Search Ads for control and learning: campaign structure, keyword strategy, bid loops, and how to avoid paying for installs you would have earned organically.
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Your screenshots are the funnel (not the decoration): 10 practical ways to make them convert
ConsultMyApp’s checklist is a good gut-punch for anyone treating screenshots as a design task. The punchline: your first three frames have to confirm intent fast, and CPP/CSL variants exist so you do not explain everything to everyone.
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Apple Ads in 2026: why March’s extra search slots will reset your benchmarks
MobileAction’s view on Apple Ads’ March 2026 search results expansion: what changes, what won’t, and the measurement guardrails to put in place before your baselines drift.
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Custom Product Pages for global expansion: 6 practical plays
MobileAction’s guide to using Apple Custom Product Pages for localization, seasonal relevance, Apple Ads message match, and testing.
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EU DMA: Apple Ads and Apple Maps will not be designated (for now)
The European Commission decided Apple Ads and Apple Maps won’t be designated under the Digital Markets Act. What that means (and what it doesn’t) for app teams operating in the EU.
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Promotional text is a fast conversion lever on iOS (and it can support Apple Ads)
Gummicube’s reminder that iOS promotional text is prime messaging real estate: 170 characters, editable without an app update, and useful for conversion momentum and campaign alignment.
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How to win ASO during big events: micro-peaks + message match
AppTweak’s sports-event playbook: why event demand spikes in micro-peaks and how to align ASO + Apple Ads + CPPs.
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ASO news recap (Jan 2026): more Apple Ads inventory + Gemini ‘Ask Play’
AppTweak’s January 2026 ASO updates: expanded App Store search ads inventory, Google Play’s Ask Play, and new store assets.
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Google Gemini’s Apple Search Ads ‘blanket coverage’ in Dec 2025 - key takeaways
A short, practical summary of ConsultMyApp’s Apple Search Ads data deep dive on Gemini’s unusually broad coverage (and what app marketers can learn from it).
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Preparing for Apple Ads’ extra Search Results placements: what to watch, what to tighten
ConsultMyApp’s take on the March 2026 Apple Ads Search Results expansion, with a practical checklist for avoiding surprise CPI spikes as more inventory goes live.
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Apple will show more ads in App Store search results from March 3
MacRumors’ report on Apple expanding App Store search ads: phased rollout, multiple positions in search results, and what advertisers can (and can’t) control.
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App Store search results are getting more ads in March 2026 - what changes for ASO & Apple Ads
A short summary of 9to5Mac’s report on Apple expanding search-result ad placements beyond the #1 slot, and what app marketers should watch.
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How to spot high-impact Custom Product Page opportunities
ConsultMyApp’s CPP framework: attention vs intention, keyword eligibility gates, and a practical way to choose which CPPs are worth building (organic + Apple Ads).
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High-impact Custom Product Pages: decide if you’re matching intention or stealing attention (ConsultMyApp)
A skimmable summary of ConsultMyApp’s CPP playbook: CPPs are not ‘more creatives’, they are intent-specific entry points with a clear go/no-go gate (keyword eligibility).
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Apple Ads automation in 2026: what to automate (and what not to)
AppTweak’s Apple Ads automation guide: where automation helps first, and the guardrails to keep it from scaling mistakes.
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Apple Ads tools in 2026: what features actually matter
AppTweak’s buyer’s guide to Apple Ads tools: what to evaluate (intel, CPP tracking, benchmarks, reporting) and how to choose.
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Apple Search Ads in 2026: placements, setup, and what to optimize first
AppTweak’s 2026 Apple Search Ads guide, focusing on practical levers: intent, structure, CPP alignment, and measurement.
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Apple will add more search ads in App Store search results (2026 rollout)
Search Engine Land reports Apple will add additional inline ad placements inside search results in 2026, with relevance gating who even enters the auction, not just bid size.