Play Store keyword research in 2026: a practical workflow (summary)

A summary of AppTweak’s Play Store keyword best practices: how to expand variants, prioritize, and connect keywords to assets and performance.


Original article (source): AppTweak — “Play Store keyword research in 2026: best practices to skyrocket app visibility”

This post is a summary with attribution + a backlink.


What’s different on Play

Play keyword work tends to be less about a single “keyword field” and more about:

  • semantic coverage
  • conversion signals
  • long-term listing quality

Practical takeaways

  • Expand variants around intent (features, outcomes, use cases).
  • Prioritize by relevance first, then difficulty.
  • Make sure assets reinforce the same intent your keywords signal.

Read the original: https://www.apptweak.com/en/aso-blog/play-store-keyword-research

Editor: App Store Marketing Editorial Team

Insights informed by practitioner experience and data from ConsultMyApp and APPlyzer.

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