Apple Search Ads in 2026: placements, setup, and what to optimize first (summary)
A summary of AppTweak’s 2026 Apple Search Ads guide, focusing on practical levers: intent, structure, CPP alignment, and measurement.
Original article (source): AppTweak — “The ultimate guide to Apple Search Ads in 2026”
This post is a summary with attribution + a backlink.
The job-to-be-done
Apple Ads performance is still mostly about matching:
- query intent → the right ad group/keyword strategy
- landing experience → the right Custom Product Page
Practical takeaways
- Build structure that maps to intent (brand, competitor, category, feature).
- Use CPPs to reduce “one listing fits all” conversion drag.
- Don’t optimize to taps—optimize to post-tap quality (conversion + downstream value).
Why it matters
With more ad inventory and more competition, small conversion improvements compound:
- higher CVR lets you bid less (or win more)
- better relevance reduces waste
Read the original: https://www.apptweak.com/en/aso-blog/guide-to-apple-search-ads
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