AI-driven app discovery is creating an attribution blind spot (summary)
A summary of Branch’s AIO App Attribution announcement and what it implies for ASO/SEO as ChatGPT-style discovery grows.
Original article (source): Branch — “Introducing AIO App Attribution: Measurement for AI-Driven App Discovery”
This post is a summary with attribution + a backlink.
The problem Branch highlights
As users discover apps via AI assistants (ChatGPT, Claude, Perplexity, Gemini, etc.), referral traffic can show up as:
- direct
- generic organic
- unattributed
That makes it hard to measure which AI sources drive app discovery and whether “AI optimization” efforts are working.
What Branch is launching (conceptually)
Branch positions “AIO App Attribution” as an extension of its SEO App Attribution to help teams:
- attribute AI-driven installs and downstream events
- break out AI as a distinct organic channel
- pair attribution with deep linking for smoother conversion
Branch says if you already use their SEO App Attribution, AIO is auto-enabled.
Why this matters for ASO
ASO is no longer only “in-store.” Discovery is fragmenting:
- app stores
- web search
- AI assistants / AI overviews
Teams that can measure new discovery sources can invest faster (and stop guessing).
Read the original: https://www.branch.io/resources/blog/introducing-aio-attribution-measurement-for-ai-driven-app-discovery/
Want help with ASO?
If you want this implemented for your app, check out our services — or run your workflow in APPlyzer.