What 7,500 top apps reveal about App Store keywords (summary)
A credited summary of ConsultMyApp’s analysis of keyword patterns across the top 250 apps in every US App Store category — including what ‘top apps’ do differently in titles/subtitles.
Original article (source): ConsultMyApp — “App Store Keywords – Full Data & Analysis of 7,500 Apps Across Every Category in the US App Store (Nov 2025)”
This post is a summary with attribution + a backlink.
What they analysed (and why it’s useful)
ConsultMyApp pulled title/subtitle keyword data from the top 250 apps in each US category (7,500 apps total), then looked for patterns that show up repeatedly in winners.
The point isn’t “copy these exact words” — it’s to understand what high-ranking apps tend to prioritize with limited character space.
High-level patterns that are easy to act on
- Top apps avoid filler words in titles far more than lower-ranked apps (they keep titles high-signal).
- Certain “utility/intent” terms show up frequently across categories (they cited examples like AI, live, tracker, editor).
- Categories differ a lot in keyword concentration:
- some are highly clustered (few terms dominate)
- others are diverse (no single term appears that often)
The “FREE” nuance (guidelines vs reality)
Apple’s guidelines discourage using “free” to describe price — but the article highlights that some apps still include free in ways that are (often) accepted, depending on context:
- brand names (proper nouns)
- “X-free” claims (e.g., ad-free)
- “free up …” functional phrasing …and a “riskier” bucket where free implies an offer.
The practical takeaway: if you’re tempted to add “free,” treat it as a review-risk decision, not an ASO trick.
How to apply this without cargo-culting
- Rewrite your title/subtitle to answer: what job does this app help me do?
- Trim anything that’s not carrying meaning (especially filler words).
- Pick one primary intent to lead with, then use remaining space for qualifiers (audience, mode, outcome).
Read the original: https://www.consultmyapp.com/blog/-app-store-keywords-full-data-amp-analysis-of-7500-apps-across-every-category-in-the-us-app-store-nov-2025
Want help with ASO?
If you want this implemented for your app, check out our services — or run your workflow in APPlyzer.