How to spot high-impact Custom Product Page opportunities (summary)
A credited summary of ConsultMyApp’s CPP framework: attention vs intention, keyword eligibility gates, and a practical way to choose which CPPs are worth building (organic + Apple Ads).
Original article (source): ConsultMyApp — “How to Use Custom Product Pages to Drive App Growth”
This post is a summary with attribution + a backlink.
The mental model: every CPP is either “intention” or “attention”
ConsultMyApp’s most useful simplification is to force every CPP brief into one bucket:
- Intention-led CPPs: mirror what the user already wants (e.g., “sleep tracker”, “travel money”).
- Attention-led CPPs: intercept and reframe (often competitor terms, or saturated seasonal moments).
If you can’t describe the CPP’s purpose in a single sentence, it’s too broad.
The practical gate most teams miss: eligibility
Organic CPPs won’t show unless the keyword can be associated/assigned (via App Store Connect keyword field or Apple’s association logic + explicit assignment).
Operational takeaway: treat eligibility as a go/no-go step before design.
What “high-impact” looks like (so you don’t build 70 pages for fun)
They argue CPPs work best when:
- There’s real demand behind the keyword (impressions/search volume).
- You already rank or are close (positions ~10–30 are often the “sweet spot”).
- The install motivation is distinct enough to warrant different framing.
CPPs amplify existing demand — they don’t create it.
How to use the framework (without needing a whole platform)
A lightweight workflow you can run with whatever tooling you have:
- Pull your top impression keywords.
- Cluster by intent (job-to-be-done).
- For each cluster, write the one-sentence promise your screenshots must confirm.
- Build a CPP where frame 1 is that promise + proof.
- Measure lift vs default page for that cluster.
A quick “brief template” for CPP creatives
- Keyword cluster:
- Intent type: intention / attention
- One-sentence promise:
- Proof screenshot(s):
- Risk/guardrails (don’t overclaim / don’t add cognitive load):
- Measurement cut (CVR by cluster, blended impact, cannibalisation check for brand terms):
Read the original: https://www.consultmyapp.com/blog/how-to-spot-high-impact-custom-product-page-cpp-opportunities-to-boost-your-app-downloads
Want help with ASO?
If you want this implemented for your app, check out our services — or run your workflow in APPlyzer.