Custom Product Pages for global expansion: 6 practical plays (summary)
A summary of MobileAction’s guide to using Apple Custom Product Pages for localization, seasonal relevance, Apple Ads message match, and testing.
Original article (source): MobileAction — “How custom product pages support global expansion”
This post is a summary with attribution + a backlink.
Why CPPs matter more now
MobileAction argues Custom Product Pages (CPPs) have moved beyond a paid-only feature because Apple expanded their role in discovery and intent-level relevance.
Key detail: you can create up to 70 CPPs per app, update them without releasing a new version, and optionally use deep links.
The 6 plays (high level)
- Translate + localize CPPs by country (not just language)
- Localize the value proposition by region (why users install differs)
- Support seasonal / cultural moments per market
- Use CPPs for Apple Ads message match by placement + intent
- Adapt trust signals (proof points differ by region)
- Use deep links to route users to the most relevant in-app start point
Practical next steps
- Pick 3–5 priority markets and build one CPP per market around the top local “job to be done.”
- Tie each CPP to a specific Apple Ads intent cluster (or referral channel).
- Test: keep a simple scorecard (impressions → page views → installs → activation).
Read the original: https://www.mobileaction.co/blog/custom-product-pages-for-global-expansion/
Want help with ASO?
If you want this implemented for your app, check out our services — or run your workflow in APPlyzer.