Conversion
3 post(s)
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10 practical rules for App Store screenshots that actually convert (summary)
A credited summary of ConsultMyApp’s 10 screenshot principles for improving conversion: relevance-first, intent alignment, and testing what users actually see in the first 3 frames.
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Apple Ads: the ‘stability’ playbook is relevance + control, not automation (summary)
A credited summary of Business of Apps’ recap of Viktor Orlov’s Apple Ads talk: why structure and control beat ‘smart bidding’, why IPM is the hidden scaling wall, and how Custom Product Pages turn relevance into lower CPIs.
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5 retail app marketing plays for 2026: organic CPPs, psychology-led testing, and faster execution (summary)
A credited summary of ConsultMyApp’s 2026 retail playbook: use organic Custom Product Pages for intent matching, design tests around motivation, automate research, keep the full ASO cadence, and build systems that ship improvements consistently.