Paid UA
11 post(s)
-
2026 mobile app marketing trends: creative systems beat ‘more traffic’ (summary)
A summary of Mobidictum’s write-up of SocialPeta/AdChampagne’s 2026 mobile app marketing trends: fewer advertisers, heavier creative output, and why creative capability is becoming the moat.
-
Apple Ads: the ‘stability’ playbook is relevance + control, not automation (summary)
A credited summary of Business of Apps’ recap of Viktor Orlov’s Apple Ads talk: why structure and control beat ‘smart bidding’, why IPM is the hidden scaling wall, and how Custom Product Pages turn relevance into lower CPIs.
-
Apple Ads: additional search results ad placements roll out in March 2026
Apple is adding more Search Results ad slots in March 2026. What changes operationally, and what app marketers should do next (creative, CPPs, negatives, and measurement).
-
Apple will show more ads in App Store search results from March 3 (summary)
A credited summary of MacRumors’ report on Apple expanding App Store search ads: phased rollout, multiple positions in search results, and what advertisers can (and can’t) control.
-
Apple Search Ads in 2026: a practical playbook (structure, bidding, and incrementality)
A no-fluff guide to setting up Apple Search Ads for control and learning: campaign structure, keyword strategy, bid loops, and how to avoid paying for installs you would have earned organically.
-
Google Gemini’s Apple Search Ads ‘blanket coverage’ in Dec 2025 — key takeaways
A short, practical summary of ConsultMyApp’s Apple Search Ads data deep dive on Gemini’s unusually broad coverage (and what app marketers can learn from it).
-
How to prepare for new Apple Search Ads placements using your ASA data (summary)
A summary of ConsultMyApp’s playbook for adapting to extra Apple Search Ads inventory: what to monitor, how to adjust bids, and where to focus budget.
-
App Store search results are getting more ads in March 2026 — what changes for ASO & Apple Ads
A short summary of 9to5Mac’s report on Apple expanding search-result ad placements beyond the #1 slot, and what app marketers should watch.
-
Apple Ads automation in 2026: what to automate (and what not to) (summary)
A summary of AppTweak’s Apple Ads automation guide: where automation helps first, and the guardrails to keep it from scaling mistakes.
-
Apple Ads tools in 2026: what features actually matter (summary)
A summary of AppTweak’s buyer’s guide to Apple Ads tools: what to evaluate (intel, CPP tracking, benchmarks, reporting) and how to choose.
-
Apple Search Ads in 2026: placements, setup, and what to optimize first (summary)
A summary of AppTweak’s 2026 Apple Search Ads guide, focusing on practical levers: intent, structure, CPP alignment, and measurement.