Tools
2 post(s)
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APPlyzer 26 launches with expanded Apple Ads auction visibility (summary)
A credited summary of Business of Apps’ write-up on ConsultMyApp’s APPlyzer 26 release: what’s new (top-5 auction visibility, CPP/IAE tracking, market intel) and how to interpret it.
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Marketing data platforms in 2026: why stacks fail (and what ‘single source of truth’ really means) (summary)
A summary of LayerFive’s 2026 guide to Marketing Data Platforms (MDPs): why tool sprawl breaks measurement, and what an infrastructure-first stack looks like.