Amplitude brings Guides and Surveys to mobile: onboard and collect feedback without annoying pop-ups

Original article (source): Amplitude - “Better Engagement at Your Fingertips: Guides and Surveys Mobile” (Mar 11, 2026)

• https://amplitude.com/blog/mobile-guides-surveys

Summary

Amplitude’s announcement is straightforward: Guides and Surveys now supports iOS, Android, and React Native. The useful part for app marketers is the framing: mobile engagement should feel like help, not interruption.

The pattern they’re pushing:

• use behavioral analytics to spot where users get stuck,
• trigger contextual guides that appear in the flow (not as random overlays),
• collect feedback when it’s actionable (after success, before churn moments), and
• measure impact on outcomes (activation, retention), not only “clicked the tooltip”.

What to steal (even if you don’t use Amplitude)

1. Onboarding should branch by behavior A single “welcome tour” is usually a tax. Build two to three paths based on what the user actually does in their first session.

2. Announce features only to likely beneficiaries If a feature announcement is relevant to 20% of users, show it to 20% of users. The rest just learns to ignore you.

3. Feedback timing is half the value The best surveys are triggered by moments (completed task, repeated error, stalled step), not by dates on a calendar.

Tiny win

Pick one funnel step with obvious hesitation (signup, permissions, first “create”, first “share”, first “paywall”) and ship one in-flow guide with one rule:

• it must trigger based on a behavior you can measure,
• and it must have a single success metric (activation event completion rate).

Read the original: https://amplitude.com/blog/mobile-guides-surveys