Store Creatives
22 post(s)
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App Store Marketing Weekly – Week 24 (2026)
This week’s theme: the store is adding new creative surfaces at the same time the rules tighten. The compounding move is to treat every new surface as a promise + a measurement plan, not as extra space to fill.
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Apple expands App Store capabilities: Creative Assets, subscription tools, and faster submissions
Apple outlined new App Store marketing and submission features, including Creative Assets in the product page header and search results. Here’s the practical ‘what to do next’ summary.
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Apple expands App Store capabilities (Creative Assets, subscription upgrades, and faster submissions): what app teams should do next
Apple’s June 8 Newsroom update rounds up 2026 App Store changes like Creative Assets in the product page header and search results, new subscription features, and a tighter submission workflow. The practical lesson: creative ops and experimentation are moving into App Store Connect.
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Apple expands App Store capabilities: Creative Assets, subscription tooling, and submission plumbing (Apple Newsroom)
A credited summary of Apple’s June 2026 Newsroom update, covering new Creative Assets placements plus a handful of behind-the-scenes changes that affect release velocity and subscription ops.
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Apple Developer: Apple Design Award winners 2026 are a high-signal swipe file for ‘proof moments’
The 2026 winners are a practical reminder: delight is usually a product decision (clarity, feedback, pacing), not a marketing slogan. Use these apps as references for onboarding and screenshot promises.
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App Store Marketing Weekly – Week 23 (2026)
This week’s theme: surfaces multiply faster than your team can learn. From ‘always-on’ in-app banners to storefront conversion benchmarks, the win is choosing one surface per intent and measuring the downstream effect.
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App Store Marketing Weekly – Week 22 (2026)
This week’s theme: intent is only real if you can measure it. CPPs and ‘free’ ASO tooling both promise better relevance, but Apple’s new proceeds-per-download benchmarks are the reminder to follow the chain all the way to money.
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App Store conversion rate benchmarks (2026): what to compare, and what to fix first
A credited summary of ScreenFast’s 2026 App Store conversion benchmarks, with a practical lens: use category benchmarks (not universal averages), and treat screenshot clarity as the first lever before you ‘do more ASO’.
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Google Play at I/O 2026: more surfaces, more AI tooling, and a bigger ‘trust tax’
A credited summary of Google’s I/O 2026 Google Play update, focused on what changes the day-to-day: new discovery surfaces, Play Console ‘agentic’ workflows, reporting that shifts how you read performance, and the safety tooling that now affects revenue.
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Apple: App Store Connect adds 11 new metadata localizations (now 50 total)
Apple added 11 new languages for localized App Store metadata in App Store Connect, with a particular focus on helping apps reach more users in India.
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App Store Marketing Weekly – Week 14 (2026)
The next conversion gains are coming from boring discipline: test your store promise like a product change, and treat ‘alternative billing’ as an entitlement system, not a policy footnote.
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Android desktop experience guidance + Design Gallery: the ‘bigger screens’ checklist just got real
Android published new Desktop Experience design guidance and launched an Android Design Gallery, pushing teams to treat keyboard/mouse + windowed layouts as first-class UX states.
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App Store A/B testing that actually compounds: a simple roadmap for PPO and Play experiments
Appalize lays out a practical testing cadence: start with screenshot order and icons, run 7–28 day tests, and treat confidence intervals as non-negotiable. The useful bit is the prioritised roadmap, plus the reminder to change one variable at a time.
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ChatGPT vs Gemini in the App Store: what their ASO + Apple Ads battle teaches
ConsultMyApp uses an iOS US snapshot to show how ChatGPT and Google Gemini conquest each other’s brand terms, and why the top-5 Apple Ads stack matters.
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App Store Marketing Weekly – Week 10 (2026)
This week’s highest-signal App Store + Google Play moves, plus what to do next (age assurance, ads, and release-risk).
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App Store Marketing Weekly – Week 09 (2026)
This week’s highest-signal App Store and Google Play moves, plus what to do next (ads, CPPs, policy, and measurement).
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ConsultMyApp’s 10 screenshot CRO principles: the first 3 frames are your real funnel
A credited summary of ConsultMyApp’s take on App Store screenshot conversion: why ‘relevance first’ beats explanation, why order matters, and how to treat CPP/CSL as intent-specific landing pages.
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High-impact Custom Product Pages: decide if you’re matching intention or stealing attention (ConsultMyApp)
A skimmable summary of ConsultMyApp’s CPP playbook: CPPs are not ‘more creatives’, they are intent-specific entry points with a clear go/no-go gate (keyword eligibility).
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Google Play custom store listings: when to personalize (and what to measure)
AppTweak’s guide to Custom Store Listings: how they differ from experiments, when to use them, and what success looks like.
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Christmas ASO timing: iOS spikes early, Android stays steady (what 2025 festive apps reveal)
A credited summary of ConsultMyApp’s Christmas 2025 data roundup: when installs peak, which holiday keywords surge, and how iOS vs Android seasonality changes what you ship (and when).
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App Store growth isn’t luck: what top publishers’ portfolio visibility teaches smaller teams
A credited summary of ConsultMyApp’s argument that sustained App Store visibility is a repeatable system: visibility → conversion → controlled scaling, with practical ways to copy the mechanics without ‘big brand’ budgets.
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Apple: App Store Connect upgrades for review + marketing (CPPs x70, keywords, offer codes)
Apple quietly shipped a bundle of App Store Connect changes that matter to growth teams: submit items independently, double CPP capacity (plus keywords), and move from promo codes to richer offer codes (promo codes for IAP end March 26, 2026).