App Store Marketing Weekly – Week 22 (2026)

Summary

This week’s theme: intent is only real if you can measure it.

CPPs (Custom Product Pages) and “free ASO tools” both sound like relevance upgrades. They are, but only if you connect them to downstream value. Apple’s Analytics update (with proceeds per download benchmarks) is the nudge to stop celebrating “better conversion” if revenue per install quietly fell.

Source links (this week’s new posts):

• Apple: App Store Connect Analytics adds monetization + subscription reporting (Mar 25, 2026) summary: /blog/apple-developer-app-store-connect-analytics-iap-subscriptions-metrics-summary/
• ConsultMyApp: high-impact CPP opportunities (Jan 22, 2026) summary: /blog/consultmyapp-custom-product-pages-high-impact-opportunities-summary/
• ConsultMyApp: genuinely free ASO tools (Mar 31, 2026) summary: /blog/consultmyapp-free-aso-tools-2026-summary/

Why this matters

A lot of “store work” fails for one boring reason: teams optimize the front of the funnel, then never verify what changed in the middle and back.

CPPs can lift conversion, but they can also:

• pull in broader (lower-value) intent,
• shift trial starts without shifting paid conversion,
• and create more creative variants than your team can actually learn from.

Cohorts and proceeds-per-download benchmarks make the conversation harder to dodge.

What to do this week (tiny wins)

1. Pick one intent cluster and give it one CPP Don’t start with 10 pages. Start with one high-intent cluster and build a CPP that proves one promise.

2. Measure value per install, not just conversion For that CPP cohort, track proceeds per download (or your closest proxy) over 7 to 14 days.

3. Make “free tooling” decision-based If you adopt a free ASO tool, define the one decision it should speed up (keyword cluster choice, competitor snapshot, review theme). If it can’t, drop it.

Internal links

• Measurement and attribution guide
• ASO guide

Editor: App Store Marketing Editorial Team