· Added

App Store Connect: app bundles no longer need matching platforms

Apple changed bundle rules so secondary apps don’t have to support the same platform as the primary app. This makes cross-platform ‘suites’ easier to ship (and easier to message).


Original release note (source): App Store Connect Release Notes (Feb 17, 2026)


What changed

For app bundles created on February 17, 2026 or later, apps included in a bundle no longer need to support the same platform as the primary app.

Apple’s wording:

“For app bundles created on February 17 or later, apps included in the bundle no longer need to support the same platform as the primary app.”

Why this matters (practically)

If you ship a family of apps across iOS, iPadOS, macOS, watchOS, tvOS, or visionOS, this removes a small but annoying constraint when you want to:

  • bundle a platform-specific companion (e.g., watch app) with a broader primary app
  • create a “suite” bundle without forcing parity across every platform
  • keep bundle strategy aligned with how users actually discover and buy across devices

It’s not a flashy marketing lever, but it reduces friction for packaging, pricing, and positioning a multi-device experience.

Tiny win

If you sell multiple apps, sanity-check your current bundle plan:

  • list your 2–3 most important “companion” experiences by platform
  • confirm your bundles still reflect your actual value story (not old tooling constraints)

Read the release notes: https://developer.apple.com/help/app-store-connect/release-notes/

Editor: App Store Marketing Editorial Team

Insights informed by practitioner experience and data from ConsultMyApp and APPlyzer.

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