App Store Connect: bundles can now include apps on different platforms (what it changes for promos)
A small App Store Connect release note with surprisingly practical impact: bundles created from Feb 17, 2026 can mix platforms. Good news for cross-sell, but it changes how you think about eligibility and storefront QA.
Original update (source): Apple - “App Store Connect release notes” (Feb 17, 2026)
What changed (and why it’s not just admin)
Apple quietly updated App Store Connect bundle rules:
- For app bundles created on February 17, 2026 or later, apps in the bundle no longer need to support the same platform as the primary app.
On paper, that’s a small sentence. In practice, it’s one of those storefront “capability” changes that affects packaging, merchandising, and internal QA.
Practical implications for growth + ops
A few places this can matter:
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Cross-sell is easier to ship
- If you have an iOS app plus a separate visionOS/watchOS companion app, bundles become a more realistic promo surface.
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Eligibility and edge cases need a quick pass
- Bundles touch pricing, storefront display, and customer expectations. Mixed-platform bundles can introduce “why didn’t I get X on my device?” support tickets if you don’t message it cleanly.
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Storefront QA becomes a release step
- Bundle composition is now one more thing that can drift as teams add SKUs. Treat it like a launch checklist item, not a one-time setup.
What we’d do next (tiny win)
- Pick your top 1–2 bundles (or the next one you plan), then do a 15-minute QA: device eligibility, pricing parity, and the exact text a user sees before purchase.
Read the release notes: https://developer.apple.com/help/app-store-connect/release-notes/
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