· Added

Apple: age ratings are changing in Australia and Vietnam (June 18, 2026)

A short, practical summary of Apple’s June 18 age-rating updates in Australia and Vietnam, and why it can create surprise review or support issues if your questionnaire answers are stale.


Original announcement (source): Apple Developer News - “Upcoming changes to age ratings in Australia and Vietnam” (May 21, 2026)


What’s changing (quickly)

Starting June 18, 2026, Apple is updating how age ratings display in two storefronts.

Australia: 15+ is removed

Apple says the 15+ rating will no longer exist on the App Store in Australia.

Apps currently rated 15+ with any of these descriptors will be updated to 16+:

  • Unrestricted web access
  • Frequent medical or treatment information
  • Loot boxes

Vietnam: region-specific ratings are required

To align with Vietnam Decree 147 (Article 38), apps in Vietnam will require a region-specific rating.

Apple will assign one of:

  • 00+ (all ages)
  • 12+
  • 16+
  • 18+

Based on your App Store Connect age rating questionnaire responses.


Why growth teams should care

This looks “small”, but age rating changes can cause real-world friction:

  • compliance questions from local teams
  • unexpected product-page perception shifts
  • support tickets (parents, schools, enterprise procurement)
  • and, in some cases, a forced re-check of how you’ve described sensitive content

What to do (tiny win)

Before June 18:

  1. Re-open your age rating questionnaire answers for your top 1 to 3 revenue apps.
  2. Sanity-check anything that could be interpreted as unrestricted web access or medical/treatment info.
  3. If you ship in Vietnam, document the rating outcome you expect, so you can spot surprises fast.

Read the original: https://developer.apple.com/news/?id=yrrb45pw

Editor: App Store Marketing Editorial Team

Insights informed by practitioner experience and data from ConsultMyApp and APPlyzer.

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