Apple: App Store Connect Analytics adds IAP + subscription metrics (cohorts, benchmarks, exports)

Original announcement (source): Apple Developer News - “New In-App Purchase and subscription data now available in Analytics” (published March 25, 2026)

• https://developer.apple.com/news/?id=hh6v4b55

The headline

Apple just made App Store Connect Analytics meaningfully more useful for subscription businesses: monetization metrics, cohorts, and benchmarks are now first-class citizens, and there are new exportable subscription reports for offline analysis.

What changed (in plain English)

1) 100+ new metrics, including IAP and subscription performance

This is the obvious one, but it matters because it reduces the “which number is real” debate when teams pull data from:

• App Store Connect,
• MMPs,
• subscription platforms,
• internal BI.

Apple is explicitly bringing monetization into the same Analytics surface as acquisition and engagement.

2) Cohorts are now built-in

You can analyze user behavior over time by attributes like:

• download date,
• download source,
• offer start date.

That is how you answer real questions like:

• “Did our new market launch pay off after week 2?”,
• “Are users from this campaign actually converting to paid?”

Apple notes cohort data is aggregated for privacy.

3) Peer benchmarks for monetization

Two new benchmarks are called out:

• download-to-paid conversion
• proceeds per download

Benchmarks use differential privacy techniques (so you are comparing to a peer group without exposing any single developer).

4) Two subscription reports, exportable via the Analytics Reports API

This is the sleeper feature. Exportable reports mean:

• less manual spreadsheet work,
• easier joining to internal metrics,
• fewer arguments about “your dashboard vs my dashboard.”

How to use this on Monday

• Pick one cohort you care about, then make it a weekly ritual (for example: new-region cohort, or a specific offer cohort).
• Define one monetization benchmark you want to beat, and map it to a lever you control (paywall messaging, price tests, entitlement clarity, winback).

Tiny win

Create one cohort view for “new users in your top market” and track just two numbers for 4 weeks:

1. download-to-paid conversion
2. proceeds per download

If those move, you have a real story. If they do not, stop debating channels and start fixing the first-session value path.

Read the original: https://developer.apple.com/news/?id=hh6v4b55