App Store Connect Analytics adds subscription + IAP metrics: cohorts, benchmarks, and new exportable reports

Original post (source): Apple Developer News - “New In-App Purchase and subscription data now available in Analytics” (Mar 25, 2026)

• https://developer.apple.com/news/?id=hh6v4b55

Summary

Apple just made App Store Connect Analytics materially more useful for subscription teams.

The March 25 update adds three things most teams have been duct-taping together in spreadsheets:

1. More than 100 new metrics, including monetization and subscription data inside Analytics.
2. Cohorts (download date/source, offer start date, etc.) so you can measure behavior over time.
3. Peer benchmarks for two monetization baselines (download-to-paid conversion, proceeds per download), with privacy-preserving methods.

It also adds two new subscription reports that you can export via the Analytics Reports API.

What changed (in plain English)

1) Monetization data moves into Analytics

You can now analyze IAP and subscription performance in the same place you already look at impressions, product page views, and downloads.

The practical win: fewer “why don’t these numbers match?” loops between Analytics, Sales and Trends, and your internal subscription dashboards.

2) Cohorts become a first-class tool

Cohorts let you answer questions like:

• Do users acquired from Search upgrade faster than Browse?
• Did users from a new region behave differently after localization?
• Did an offer start date create better long-run value or just short-term lift?

Apple calls out that cohort data is aggregated for privacy, so expect thresholds and missing slices in small-volume segments.

3) Benchmarks are now “good enough” for reality checks

The two new peer benchmarks:

• download-to-paid conversion
• proceeds per download

These are not a strategy by themselves, but they are an extremely useful guardrail for:

• spotting when your funnel is genuinely underperforming vs. the category, and
• validating whether a “creative refresh” or “pricing test” actually moved the needle.

What to do next (tiny wins)

• Pick one cohort question you currently argue about (e.g., “does ASA traffic retain worse?”). Rebuild that view in App Store Connect Analytics, and document the exact filters so the whole team uses the same definition.
• If you export data at scale, audit your Sales and Trends dependency now. Apple explicitly says Sales and Trends dashboards start deprecating mid-2026, and the Analytics Reports API is the intended replacement.