Custom components for paywalls: a bigger creative canvas, with guardrails

Original article (source): RevenueCat - “Beyond the building blocks: custom components for Paywalls and Funnels” (Sep 2, 2026)

• https://www.revenuecat.com/blog/company/beyond-the-building-blocks-custom-components-for-paywalls-and-funnels

Summary

RevenueCat’s announcement is worth skimming because it unlocks a pattern lots of teams want but struggle to ship safely: richer paywall presentation without touching the purchase-critical plumbing.

The feature: you can upload a self-contained HTML/CSS/JS bundle as a “custom component” inside Paywalls and web-to-app Funnels.

What that’s good for in practice:

• Branded motion (subtle animated backgrounds, benefit icons, lightweight illustrations).
• Expandable detail (FAQ accordions, “what’s included” sections, clarifications) so you can keep the first screen scannable.

The guardrail (important): custom components are meant to be decorative or supplementary.

• Purchase buttons and core purchase flow must stay native.
• Bundles must meet security, file structure, and size requirements, and you need a minimum SDK version to render them in-app.

For growth teams, this is basically a new way to run “creative tests” on paywalls without turning every test into an engineering project.

What to do with this (tiny win)

If you run subscription tests, create one “safe” test that does not touch pricing or packages:

1. Add an expandable FAQ block with 3 questions you repeatedly see in support.
2. Track one event: “FAQ expanded” (or equivalent), and watch if it correlates with improved conversion or reduced refunds.

Read the original: https://www.revenuecat.com/blog/company/beyond-the-building-blocks-custom-components-for-paywalls-and-funnels