RevenueCat Paywall Rules let one paywall behave like many (show or hide components based on offers and variables)

Original article (source): RevenueCat - “Announcing Paywall rules: show or hide paywall components” (Apr 22, 2026)

• https://www.revenuecat.com/blog/engineering/announcing-paywall-rules-show-or-hide-paywall-components/

Summary

The pitch: stop cloning paywalls just to handle simple conditional UI (trial vs no-trial, promo vs standard, different packages), and instead keep one paywall that can adapt.

RevenueCat’s new Paywall Rules let you toggle visibility (and in some cases override text) based on:

• whether the selected package has an intro offer,
• whether it has a promotional offer,
• whether it matches a specific package identifier,
• whether a custom variable is present,
• and a multi-phase offer case (text overrides only).

They describe the rules as being evaluated at runtime after publishing, so you can change behavior without shipping a new app version.

They also call out current limitations (some component types are not supported yet).

Why this matters

Most paywall “personalization” work dies in two places:

• teams create too many variants, then cannot keep them consistent,
• or teams avoid variants entirely and accept a lowest-common-denominator paywall.

If you can keep the surface area small (one paywall) while still changing what’s visible, you reduce QA overhead and keep messaging more honest (show the trial timeline only when a trial is actually available).

Tiny win

Audit one paywall you ship today:

• remove one component that only applies to some users,
• then reintroduce it as a conditional element (trial timeline, promo callout, or package-specific value prop) so the paywall stops making promises you cannot fulfill.

Read the original: https://www.revenuecat.com/blog/engineering/announcing-paywall-rules-show-or-hide-paywall-components/