ATT
2 post(s)
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A quick reality check on App Store privacy labels and ATT: the numbers are still huge (42matters)
42matters keeps a rolling snapshot of App Store privacy label declarations. The useful part is not the exact percentages, it’s the gut-check: how many apps still declare tracking, background location access, and analytics-linked data at scale.
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Your iOS attribution strategy in 2026: the uncomfortable ‘prompt gap’ (Kochava)
Kochava’s survey point is blunt: a lot of iOS ‘attribution loss’ is self-inflicted. If you are not prompting (or you ship the raw system ATT prompt with no context), you are choosing to run most of iOS as a black box.