App Review
14 post(s)
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App Store Marketing Weekly – Week 30 (2026)
This week’s theme: treat store exposure and review as ‘production surfaces’. Your listing is now portable across stores, your review path must be testable, and your retention loop should not rely on slow channels.
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App Store Connect age ratings now ask about social media capabilities (Apple Developer News)
A summary of Apple’s new age-rating questions for ‘social media capabilities’, how it affects the Time Allowances Social Media category, and what teams should do before September submissions.
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App Store review rejections are rarely ‘random’. They’re usually untestable flows (AppFollow)
AppFollow’s 2026 guide reframes App Review as a verification problem: reviewers reject what they can’t access, can’t validate, or can’t reconcile with metadata. The actionable bit is a pre-submit checklist that treats review like QA, not paperwork.
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RevenueCat: move your rating prompt out of onboarding, Apple is rejecting apps for it
RevenueCat flags a new-ish App Review enforcement: asking for App Store ratings during onboarding is being treated as manipulation (Guideline 5.6.3). Move the prompt to a real ‘happy moment’ after meaningful engagement, and treat it as part of your UX and support hygiene, not an ASO hack.
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Sign in with Apple + Hide My Email: new relay domain private.icloud.com (Apple Developer)
Apple is unifying Sign in with Apple and iCloud+ Hide My Email relay domains under private.icloud.com. Existing relay addresses keep working, but your validation, allowlists, and ESP filtering rules need to accept the new domain to avoid silent deliverability bugs.
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Apple’s June 2026 App Store updates: Creative Assets, better previews, and more ‘compliance UI’
Apple is pushing App Store pages toward reusable Creative Assets and better previews, while quietly turning age ratings and Time Allowances into real product requirements you need to ship against.
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Apple Newsroom: App Store fraud stats (2025) are a reminder that ‘trust’ is a growth lever
Apple says it blocked $2.2B in potentially fraudulent transactions in 2025 and filtered 195M fake ratings and reviews. The takeaway for teams: reviews, account hygiene, and refund prevention are funnel mechanics, not PR.
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App Store Marketing Weekly – Week 13 (2026)
Verification and review rules are becoming growth levers. This week: Android’s ‘advanced flow’ for unverified sideloading, and App Review guideline clarifications that can break launches if you miss them.
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Apple’s App Store rules collide with ‘vibe coding’: why Replit-style builders are getting blocked
A credited summary of MacRumors’ report (via The Information) on Apple slowing or blocking updates for ‘vibe coding’ apps, and what Guideline 2.5.2 implies for any app that generates runnable software inside an embedded web view.
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App Store Marketing Weekly – Week 11 (2026)
This week: age assurance is spreading, promo-code workflows are changing, and retention UX is now getting reviewed like a store page.
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RevenueCat: Exit Offers in paywalls can lift conversion, but iOS App Review is a real risk
Exit offers (a discounted or alternative plan shown when a user dismisses a paywall) are effective, but Apple may flag them as ‘manipulative’ under Guideline 5.6.
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Apple is rejecting ‘trial toggle’ paywalls. Here’s what to build instead
RevenueCat documents a quiet App Review shift: paywalls that let users toggle a free trial on/off are getting rejected. Here’s why it happens, what patterns seem safer, and the quick fixes to ship this week.
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RevenueCat: Apple is rejecting ‘toggle paywalls’ (trial on/off switches) under 3.1.2
The trial-toggle pattern is being rejected as ‘confusing’ under App Review Guideline 3.1.2. If you used it, move to explicit plan selection (trial is a plan attribute), not a hidden mechanic.
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Apple updated the App Review Guidelines (Nov 2025): what app marketers should actually watch
Apple clarified rules around creator apps and age-gating, brand misuse in app names/icons, HTML5 ‘mini apps’, loan APR limits, and disclosing when you share personal data with third-party AI.