Apple Search Ads
13 post(s)
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Apple Ads share of voice: why you need the top 50 auction positions (ConsultMyApp)
A credited summary of ConsultMyApp’s argument (and data) that screenshot-based SoV is not market share. The ‘tail’ from auction ranks 3 to 50 is small per app, but big in aggregate, and it is where competitive moves show up first.
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VAR searches in Apple Search Ads: why ambiguous acronyms break targeting (ConsultMyApp)
A credited summary of ConsultMyApp’s small-but-useful case study: in the US App Store, ‘VAR’ demand is real, but the term is ambiguous enough that Apple Search Ads can serve weather apps and a Wi‑Fi analyser. The fix is simple: add context (e.g. ‘football VAR’), then build keywords and negatives around the clearer intent.
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A grounded way to read a noisy category: gambling apps in the UK App Store (ConsultMyApp)
ConsultMyApp analysed UK gambling searches (casino, betting, slots, poker, bingo, lottery) and mapped who wins organic and Apple Search Ads visibility. The meta-lesson: in messy categories, ‘what users actually type’ is the market structure.
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US streaming App Store search wars: why ‘TV streaming’ is the clean front door (ConsultMyApp)
A skimmable summary of ConsultMyApp’s US streaming keyword + Apple Ads stack analysis, including where intent is clean vs chaotic (free movies, sports, kids, and anime).
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US streaming App Store search is not one market, it’s a pile of intents (ConsultMyApp)
A skimmable summary of ConsultMyApp’s ASA/organic keyword analysis for US streaming searches, where ‘TV streaming’ is clean, but sports, free, and device-utility terms are chaos.
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ConsultMyApp: UK retail App Store search wars (AliExpress owns the front door, Very shows up everywhere)
A credited summary of ConsultMyApp’s UK retail Apple Ads analysis across generic, non-brand shopping intent. The big point: ‘retail app’ is basically irrelevant, intent clusters behave wildly differently, and the winners are the ones who understand where the auction is actually retail-relevant.
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UK retail Apple Ads: the App Store search wars (whitepaper + key takeaways)
A quick, skimmable summary of ConsultMyApp’s UK retail Apple Ads whitepaper, with the charts, the ‘intent not category’ lesson, and a simple workflow you can steal.
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ConsultMyApp: UK finance Apple Ads winners (Monzo leads banking, investing dominates ISA intent)
A credited summary of ConsultMyApp’s Apple Search Ads benchmark across 40 UK finance keywords. The key takeaway: ‘Finance’ is a bundle of intent pools, and paid share-of-voice can diverge sharply from organic rankings (Starling vs Monzo/Zopa is the clearest example).
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Mother’s Day Apple Search Ads (US, iOS): who bought the moment, and what their creatives reveal
APPlyzer-backed Mother’s Day snapshot for the US App Store: the organic winners across cards and photo intent, the Apple Search Ads advertisers who showed up on peak seasonal queries, and the Custom Product Page patterns that worked.
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How Apple Ads auctions actually work: relevance gates, then bids reshuffle (ConsultMyApp)
A skimmable summary of ConsultMyApp’s Apple Ads auction analysis: semantic relevance seems to gate eligibility, but bid and predicted performance do most of the ordering once you are in.
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How the Apple Ads auction actually works (hint: relevance gates, then bid + predicted performance)
ConsultMyApp analysed a real UK Apple Ads auction dataset and found semantic relevance isn’t the whole story. This summary captures the practical takeaway: treat exact/broad/search match as different eligibility gates, then manage Search Terms like a safety system.
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Apple just created a new App Store ad slot. Here are the dating apps already winning it
Apple is testing a new UK Apple Ads placement under the #1 organic result. APPlyzer data shows which dating apps are already winning auction position #2, and which could benefit in the US next.
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Preparing for Apple Ads’ extra Search Results placements: what to watch, what to tighten
ConsultMyApp’s take on the March 2026 Apple Ads Search Results expansion, with a practical checklist for avoiding surprise CPI spikes as more inventory goes live.