Apple Search Ads
11 post(s)
-
UK iPhone gambling searches are a bundle of different products (ConsultMyApp)
A skimmable summary of ConsultMyApp’s UK gambling App Store analysis across ~180 searches, covering where intent is clean vs mixed, and what that implies for organic and Apple Ads.
-
US streaming App Store search wars: why ‘TV streaming’ is the clean front door (ConsultMyApp)
A skimmable summary of ConsultMyApp’s US streaming keyword + Apple Ads stack analysis, including where intent is clean vs chaotic (free movies, sports, kids, and anime).
-
US streaming App Store search is not one market, it’s a pile of intents (ConsultMyApp)
A skimmable summary of ConsultMyApp’s ASA/organic keyword analysis for US streaming searches, where ‘TV streaming’ is clean, but sports, free, and device-utility terms are chaos.
-
ConsultMyApp: UK retail App Store search wars (AliExpress owns the front door, Very shows up everywhere)
A credited summary of ConsultMyApp’s UK retail Apple Ads analysis across generic, non-brand shopping intent. The big point: ‘retail app’ is basically irrelevant, intent clusters behave wildly differently, and the winners are the ones who understand where the auction is actually retail-relevant.
-
UK retail Apple Ads: the App Store search wars (whitepaper + key takeaways)
A quick, skimmable summary of ConsultMyApp’s UK retail Apple Ads whitepaper, with the charts, the ‘intent not category’ lesson, and a simple workflow you can steal.
-
ConsultMyApp: UK finance Apple Ads winners (Monzo leads banking, investing dominates ISA intent)
A credited summary of ConsultMyApp’s Apple Search Ads benchmark across 40 UK finance keywords. The key takeaway: ‘Finance’ is a bundle of intent pools, and paid share-of-voice can diverge sharply from organic rankings (Starling vs Monzo/Zopa is the clearest example).
-
Mother’s Day Apple Search Ads (US, iOS): who bought the moment, and what their creatives reveal
APPlyzer-backed Mother’s Day snapshot for the US App Store: the organic winners across cards and photo intent, the Apple Search Ads advertisers who showed up on peak seasonal queries, and the Custom Product Page patterns that worked.
-
How Apple Ads auctions actually work: relevance gates, then bids reshuffle (ConsultMyApp)
A skimmable summary of ConsultMyApp’s Apple Ads auction analysis: semantic relevance seems to gate eligibility, but bid and predicted performance do most of the ordering once you are in.
-
How the Apple Ads auction actually works (hint: relevance gates, then bid + predicted performance)
ConsultMyApp analysed a real UK Apple Ads auction dataset and found semantic relevance isn’t the whole story. This summary captures the practical takeaway: treat exact/broad/search match as different eligibility gates, then manage Search Terms like a safety system.
-
Apple just created a new App Store ad slot. Here are the dating apps already winning it
Apple is testing a new UK Apple Ads placement under the #1 organic result. APPlyzer data shows which dating apps are already winning auction position #2, and which could benefit in the US next.
-
Preparing for Apple Ads’ extra Search Results placements: what to watch, what to tighten
ConsultMyApp’s take on the March 2026 Apple Ads Search Results expansion, with a practical checklist for avoiding surprise CPI spikes as more inventory goes live.