Competitive Analysis
2 post(s)
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Apple Ads share of voice: why you need the top 50 auction positions (ConsultMyApp)
A credited summary of ConsultMyApp’s argument (and data) that screenshot-based SoV is not market share. The ‘tail’ from auction ranks 3 to 50 is small per app, but big in aggregate, and it is where competitive moves show up first.
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ConsultMyApp: UK finance Apple Ads winners (Monzo leads banking, investing dominates ISA intent)
A credited summary of ConsultMyApp’s Apple Search Ads benchmark across 40 UK finance keywords. The key takeaway: ‘Finance’ is a bundle of intent pools, and paid share-of-voice can diverge sharply from organic rankings (Starling vs Monzo/Zopa is the clearest example).