Creatives
10 post(s)
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Google Play (US): your Play listing can be reused by third-party Android app stores (starting July 22, 2026)
Google Play says US app and game listings (name, icon, description, screenshots, video) may be shared with enrolled third-party US Android app stores from July 22, 2026. The practical takeaway: treat your listing like a portable promise, and decide whether to opt out.
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Google Play says US app listings will be shared with third-party Android app stores (starting July 22, 2026)
A credited summary of Google Play Console Help’s notice that US Play listing assets (name, icon, description, screenshots, videos) will be made available to enrolled third-party US Android app stores. The practical takeaway: your listing becomes a portable promise, and support and trust signals matter more.
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Apple Ads publishes Maps + News/Stocks policies (July 2026): what’s actually prohibited
Apple’s Advertising Services policies for News/Stocks, Maps, and Sports Programming read like ‘App Store rules, but for ads’. The practical angle: copy quality, substantiation, UI-mimic bans, and a surprisingly specific Maps category exclusion list.
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App Store Marketing Weekly – Week 29 (2026)
This week’s theme: your store listing is becoming a travelling artifact. If it can show up in more places, vague claims and stale creatives turn into support tickets, not just ‘conversion issues’.
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WWDC26’s App Store creative refresh: why your listing is turning into a living campaign
M+C Saatchi Performance argues Apple’s WWDC26 App Store changes (Creative Assets, Asset Library, and more personalised recommendations) move teams from ‘set-and-forget’ metadata toward ongoing creative and behavioural optimisation.
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WWDC26 App Store guide: new creative surfaces, Asset Library, and ‘Retention Messaging’ in App Store Connect
Apple’s WWDC26 App Store guide is a sneak peek at how distribution is becoming a creative workflow (Asset Library, preview tooling) and how churn is becoming a storefront surface (Retention Messaging at cancellation).
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AI-generated UGC ads: why ‘replication’ beats reinvention (and where trust breaks)
A credited summary of a RevenueCat guest piece from Mojo on using AI to scale creator-style ads: why dubbing a real winner can outperform new creators, why most avatars fail, and how to keep ‘UGC trust’ intact.
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Phiture: A practical mobile app marketing strategy for 2026 (with real examples)
Phiture argues the funnel is a loop: retention drives everything, ASO is a continuous cadence, and post-ATT paid growth is mostly a creative and measurement problem.
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Google Play Store v50.5 adds portrait ‘official videos’ on listings (and pushes PC Games on Play)
A credited summary of Google’s March 2026 system services release notes, focusing on Play Store v50.5: portrait video support on app listings, PC Games on Play discovery, wishlist improvements, and cross-device game purchases.
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Retail app marketing in 2026: intent match first, then test the motivation
ConsultMyApp’s retail playbook for 2026: use listing variants to mirror brand/category intent, and run psychology-led creative tests instead of feature collages.