Custom Product Pages
7 post(s)
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Mother’s Day Apple Search Ads (US, iOS): who bought the moment, and what their creatives reveal
APPlyzer-backed Mother’s Day snapshot for the US App Store: the organic winners across cards and photo intent, the Apple Search Ads advertisers who showed up on peak seasonal queries, and the Custom Product Page patterns that worked.
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App Store Marketing Weekly – Week 20 (2026)
This week’s theme: relevance and proof are becoming inseparable. More Apple Ads inventory and screenshot craft both push teams toward the same question: can a user understand the promise and see evidence in 5 seconds?
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Mental health is no longer a rising tide category, it is an intent-matching game (and CPPs are the lever)
ConsultMyApp argues that US iPhone demand proxies for several core mental health terms have softened since 2024, while Apple Search Ads competition remains intense. The practical response is tighter intent segmentation and Custom Product Pages that prove the right thing after the tap.
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Your screenshots are the funnel (not the decoration): 10 practical ways to make them convert
ConsultMyApp’s checklist is a good gut-punch for anyone treating screenshots as a design task. The punchline: your first three frames have to confirm intent fast, and CPP/CSL variants exist so you do not explain everything to everyone.
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How to spot high-impact Custom Product Page opportunities
ConsultMyApp’s CPP framework: attention vs intention, keyword eligibility gates, and a practical way to choose which CPPs are worth building (organic + Apple Ads).
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High-impact Custom Product Pages: decide if you’re matching intention or stealing attention (ConsultMyApp)
A skimmable summary of ConsultMyApp’s CPP playbook: CPPs are not ‘more creatives’, they are intent-specific entry points with a clear go/no-go gate (keyword eligibility).
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Apple: App Store Connect upgrades for review + marketing (CPPs x70, keywords, offer codes)
Apple quietly shipped a bundle of App Store Connect changes that matter to growth teams: submit items independently, double CPP capacity (plus keywords), and move from promo codes to richer offer codes (promo codes for IAP end March 26, 2026).