Data
3 post(s)
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How to choose a customer engagement platform (CEP): what actually matters for mobile retention
A credited summary of Braze’s guide to evaluating a customer engagement platform, focusing on the architecture-level questions that decide whether lifecycle messaging compounds or collapses into spam.
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Apple just created a new App Store ad slot. Here are the dating apps already winning it
Apple is testing a new UK Apple Ads placement under the #1 organic result. APPlyzer data shows which dating apps are already winning auction position #2, and which could benefit in the US next.
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Did the AWS outage dent App Store performance? (What the data showed)
A credited summary of ConsultMyApp’s analysis of the Oct 2025 AWS outage impact on brand search, organic downloads, and grossing ranks, plus how to use store data as a ‘resilience’ sanity check.