Engagement
4 post(s)
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The quiet app advantage for publishers: super users, anonymous audiences, and the measurement gap (Pugpig)
A summary of Pugpig’s 2026 Media App Report themes: engagement is up, rich formats create ‘super users’, but anonymous usage and weak measurement block monetisation and retention work.
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Fintech benchmarks that matter for app growth teams (Mixpanel’s 2026 digital analytics cut)
Mixpanel’s 2026 finance benchmarks are a useful reminder that ‘growth’ is now a lifecycle argument. Device growth, actions per user, DAU/MAU, and week-one retention often point in different directions, and the gaps tell you what to fix first.
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Netflix going vertical is a reminder: engagement loops change, so listings must follow
Gummicube’s read on Netflix’s planned mobile revamp: more vertical short-form discovery and video podcast formats, and what that implies for app positioning, creatives, and experimentation.
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Seasonality is not just acquisition, it is a retention and CRM planning tool
Yodel Mobile’s guide to seasonal app marketing: use audience data, custom events, and lifecycle automation to re-engage users during predictable peaks, then measure beyond installs.