Google Ads
2 post(s)
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Google Ads budget pacing is changing for ad-scheduled campaigns (and it can double spend)
Google will pace budgets to the full 30.4x monthly limit even when campaigns only run on scheduled days. If you use ad scheduling as a guardrail (like weekends-only), expect spend to jump unless you adjust daily budgets.
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Google Ads is changing budget pacing for ad-scheduled campaigns (watch your monthly caps)
Google will try to reach the full 30.4x monthly cap within your scheduled window, which can spike spend for ‘weekends only’ or limited-hour campaigns.