Health
3 post(s)
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Google Play policy update (Apr 15, 2026): contacts access, account transfers, location, health data
Google Play’s April 15 policy announcement adds a new Contacts Permissions policy, formalises developer account transfers, and tightens expectations around location and sensitive health data. Here’s what changes, what’s just clarified, and what to sanity-check this week.
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Mental health is no longer a rising tide category, it is an intent-matching game (and CPPs are the lever)
ConsultMyApp argues that US iPhone demand proxies for several core mental health terms have softened since 2024, while Apple Search Ads competition remains intense. The practical response is tighter intent segmentation and Custom Product Pages that prove the right thing after the tap.
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Apple will show ‘regulated medical device’ status on App Store pages in the EEA, UK, and US
A credited summary of Apple’s March 26, 2026 update: some Health & Fitness and Medical apps must now declare regulated medical device status in App Store Connect, with new compliance cutoffs for new apps now and existing apps by early 2027.