Localisation
3 post(s)
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App Store screenshot guidelines (2026): the practical rules that actually trip teams up
A timely refresher on App Store screenshot basics, plus the real gotchas: localisation, device previews, and making ‘proof’ visible in screenshot #1.
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Yodel’s ASO lifecycle playbook: intent-led keywords, creative differentiation, and expansion
A short summary of Yodel Mobile’s 2026 ASO playbook: build keyword strategy around intent, use clear metadata frameworks, improve creatives, and scale via localisation plus CPP/CSL variants.
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How multi-country ASO delivered over £1m in value for Deliveroo
A practical case study of how a structured, multi-country ASO program (ratings, localisation, ranking defence, and creative testing) delivered a minimum £960k in added value, with the ratings project alone annualising to ~£1.2m.