Loyalty
2 post(s)
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4 CRM shifts in 2026: incrementality, zero-party data journeys, and loyalty that changes behaviour
A credited summary of Optimove’s take on four CRM marketing shifts: speaking in incremental lift, designing zero-party data capture as a journey, earning attention fast, and closing the gap between loyalty membership and loyalty behaviour.
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Braze: a practical CRM playbook hiding inside a ‘Marketer of the Month’ interview (Chopt Rewards)
A credited summary of Braze’s May 2026 Bonfire Marketer of the Month interview with Alison LaGatta (Founders Table/Chopt): cohort-first lifecycle planning, in-store sign-up as a CRM unlock, and why ‘owned’ only works when you can execute the whole loop.