VAR searches in Apple Search Ads: why ambiguous acronyms break targeting (ConsultMyApp)
A credited summary of ConsultMyApp’s small-but-useful case study: in the US App Store, ‘VAR’ demand is real, but the term is ambiguous enough that Apple Search Ads can serve weather apps and a Wi‑Fi analyser. The fix is simple: add context (e.g. ‘football VAR’), then build keywords and negatives around the clearer intent.
