Paid Growth
3 post(s)
-
Airbridge: why ‘installs’ are not ROI, and what an MMP is actually for in 2026
Airbridge argues that the core measurement problem is trust (not data), and lays out why independent attribution plus cohort revenue is still the only sane way to make budget decisions under SKAdNetwork and signal loss.
-
Airbridge: why your attribution numbers don’t match (and how to stop arguing about dashboards)
Ad platforms, MMPs, and first-party systems measure different things. The fix is a measurement hierarchy, not forcing reports to reconcile perfectly.
-
AppsFlyer: real-time TikTok iOS optimization (and why ‘SRN real-time’ still needs reporting discipline)
AppsFlyer explains how its Advanced SRN can send faster conversion signals for TikTok iOS campaigns than waiting for delayed SKAdNetwork postbacks, plus the practical setup and caveats.