Ratings
5 post(s)
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App Store Marketing Weekly – Week 31 (2026)
This week’s theme: stop treating ‘trust surfaces’ as soft metrics. Ratings, purchase flows, and attribution plumbing decide whether your growth work compounds or leaks.
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RevenueCat: move your rating prompt out of onboarding, Apple is rejecting apps for it
RevenueCat flags a new-ish App Review enforcement: asking for App Store ratings during onboarding is being treated as manipulation (Guideline 5.6.3). Move the prompt to a real ‘happy moment’ after meaningful engagement, and treat it as part of your UX and support hygiene, not an ASO hack.
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Apple Newsroom: App Store fraud stats (2025) are a reminder that ‘trust’ is a growth lever
Apple says it blocked $2.2B in potentially fraudulent transactions in 2025 and filtered 195M fake ratings and reviews. The takeaway for teams: reviews, account hygiene, and refund prevention are funnel mechanics, not PR.
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App ratings as a growth lever: what a 4.0★ vs 4.8★ signals (ConsultMyApp)
A credited summary of ConsultMyApp’s analysis of 17k+ US App Store apps: ratings behave less like a vanity metric and more like a qualifying condition for top chart positions, plus a conversion lever for paid. The practical takeaway is simple: treat rating work like acquisition work (prompt timing, issue triage, review mining), not an afterthought.
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How multi-country ASO delivered over £1m in value for Deliveroo
A practical case study of how a structured, multi-country ASO program (ratings, localisation, ranking defence, and creative testing) delivered a minimum £960k in added value, with the ratings project alone annualising to ~£1.2m.