Retail
2 post(s)
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ConsultMyApp: UK retail App Store search wars (AliExpress owns the front door, Very shows up everywhere)
A credited summary of ConsultMyApp’s UK retail Apple Ads analysis across generic, non-brand shopping intent. The big point: ‘retail app’ is basically irrelevant, intent clusters behave wildly differently, and the winners are the ones who understand where the auction is actually retail-relevant.
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UK retail Apple Ads: the App Store search wars (whitepaper + key takeaways)
A quick, skimmable summary of ConsultMyApp’s UK retail Apple Ads whitepaper, with the charts, the ‘intent not category’ lesson, and a simple workflow you can steal.