SKAN
2 post(s)
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Your iOS attribution strategy in 2026: the uncomfortable ‘prompt gap’ (Kochava)
Kochava’s survey point is blunt: a lot of iOS ‘attribution loss’ is self-inflicted. If you are not prompting (or you ship the raw system ATT prompt with no context), you are choosing to run most of iOS as a black box.
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iOS attribution in 2026: what ATT actually broke (and what still works)
A credited summary of Attriqs’ practical guide to attribution after ATT: why click-level truth is gone for most iOS users, how to think about SKAN vs AdAttributionKit, and the resilient stack (first-party + server-side + incrementality).