Search Intent
9 post(s)
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VAR vs own goal: why short, event-led keywords break App Store search (ConsultMyApp)
A quick, funny APPlyzer snapshot that makes a real point: ambiguous acronyms (VAR) can send both organic results and Apple Ads targeting into the weeds.
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UK iPhone gambling searches are a bundle of different products (ConsultMyApp)
A skimmable summary of ConsultMyApp’s UK gambling App Store analysis across ~180 searches, covering where intent is clean vs mixed, and what that implies for organic and Apple Ads.
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US streaming App Store search wars: why ‘TV streaming’ is the clean front door (ConsultMyApp)
A skimmable summary of ConsultMyApp’s US streaming keyword + Apple Ads stack analysis, including where intent is clean vs chaotic (free movies, sports, kids, and anime).
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US streaming App Store search is not one market, it’s a pile of intents (ConsultMyApp)
A skimmable summary of ConsultMyApp’s ASA/organic keyword analysis for US streaming searches, where ‘TV streaming’ is clean, but sports, free, and device-utility terms are chaos.
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ConsultMyApp: UK retail App Store search wars (AliExpress owns the front door, Very shows up everywhere)
A credited summary of ConsultMyApp’s UK retail Apple Ads analysis across generic, non-brand shopping intent. The big point: ‘retail app’ is basically irrelevant, intent clusters behave wildly differently, and the winners are the ones who understand where the auction is actually retail-relevant.
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UK retail Apple Ads: the App Store search wars (whitepaper + key takeaways)
A quick, skimmable summary of ConsultMyApp’s UK retail Apple Ads whitepaper, with the charts, the ‘intent not category’ lesson, and a simple workflow you can steal.
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ConsultMyApp: UK finance Apple Ads winners (Monzo leads banking, investing dominates ISA intent)
A credited summary of ConsultMyApp’s Apple Search Ads benchmark across 40 UK finance keywords. The key takeaway: ‘Finance’ is a bundle of intent pools, and paid share-of-voice can diverge sharply from organic rankings (Starling vs Monzo/Zopa is the clearest example).
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How Apple Ads auctions actually work: relevance gates, then bids reshuffle (ConsultMyApp)
A skimmable summary of ConsultMyApp’s Apple Ads auction analysis: semantic relevance seems to gate eligibility, but bid and predicted performance do most of the ordering once you are in.
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High-impact Custom Product Pages: decide if you’re matching intention or stealing attention (ConsultMyApp)
A skimmable summary of ConsultMyApp’s CPP playbook: CPPs are not ‘more creatives’, they are intent-specific entry points with a clear go/no-go gate (keyword eligibility).