Store creatives
5 post(s)
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Google Play I/O 2026 updates: Play Shorts, Ask Play, Gemini placements, and the Engage SDK (what’s real vs hype)
A quick summary of Google Play’s I/O 2026 distribution updates, what new discovery surfaces imply for intent quality, and how to prepare your listing and onboarding.
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Mother’s Day Apple Search Ads (US, iOS): who bought the moment, and what their creatives reveal
APPlyzer-backed Mother’s Day snapshot for the US App Store: the organic winners across cards and photo intent, the Apple Search Ads advertisers who showed up on peak seasonal queries, and the Custom Product Page patterns that worked.
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App Store Marketing Weekly – Week 20 (2026)
This week’s theme: relevance and proof are becoming inseparable. More Apple Ads inventory and screenshot craft both push teams toward the same question: can a user understand the promise and see evidence in 5 seconds?
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App Store screenshot guidelines (2026): the practical rules that actually trip teams up
A timely refresher on App Store screenshot basics, plus the real gotchas: localisation, device previews, and making ‘proof’ visible in screenshot #1.
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App Store Marketing Weekly – Week 17 (2026)
This week’s theme: workflow and permissions are quietly converging. Toolchain gates (TestFlight/Xcode) and platform hardening (local network, background audio, CT defaults) are now part of conversion and retention, because they change what ships and what breaks.