Strategy
10 post(s)
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Phiture: A practical mobile app marketing strategy for 2026 (with real examples)
Phiture argues the funnel is a loop: retention drives everything, ASO is a continuous cadence, and post-ATT paid growth is mostly a creative and measurement problem.
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What is an app marketing agency (in 2026 terms), and what should it actually do?
A solid reminder that the best ‘app marketing’ isn’t installs-only. It’s a joined-up system across storefront discovery, onboarding, lifecycle CRM, creative testing, and analytics.
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Top 5 things to look for in an app marketing agency (so you don’t buy a channel, and call it strategy)
A credited summary of ConsultMyApp’s checklist for picking an app marketing agency: start with the constraint, think full-funnel (not channel-first), use intent and psychology for store conversion, and treat retention plus martech as part of acquisition efficiency.
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A practical 2026 tool stack: create, listen, automate, and report faster
JSK Marketing’s lightweight stack reminder: pick tools that compress cycle time (creation, social ops, automation, reporting, project flow), then actually build a weekly cadence around them.
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2026 mobile app marketing trends: creative systems beat ‘more traffic’
Mobidictum’s write-up of SocialPeta/AdChampagne’s 2026 mobile app marketing trends: fewer advertisers, heavier creative output, and why creative capability is becoming the moat.
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ElevenLabs’ mobile growth playbook: simplify pricing, ship in pods, and write the narrative first
A credited summary of RevenueCat’s Sub Club episode on ElevenLabs: pricing that matches user mental models, small autonomous teams, and launch narrative as a compounding asset.
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State of UX in 2026: what it means for app growth teams
NN/g’s 2026 UX snapshot: stabilising team sizes, tighter expectations, and why growth teams should treat UX work as a measurable funnel lever, not a ‘nice-to-have’.
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What app buyers actually want in 2026: distribution edge, clean numbers, and a real moat
RevenueCat interviewed 10 app acquirers about what they look for in deals. The useful bits for founders and growth leads: what counts as ‘quality’ revenue, what makes a funnel defensible, and what diligence questions you should prep for now.
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App Store growth isn’t luck: what top publishers’ portfolio visibility teaches smaller teams
A credited summary of ConsultMyApp’s argument that sustained App Store visibility is a repeatable system: visibility → conversion → controlled scaling, with practical ways to copy the mechanics without ‘big brand’ budgets.
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Why legacy brands still win on mobile (but only if they treat the app as the flagship)
A credited summary of ConsultMyApp’s argument that heritage brands can compete in 2026 by modernising around mobile touchpoints, faster operating models, and a protected brand voice.