Testing
5 post(s)
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Apple expands App Store capabilities: Creative Assets, subscription tools, and faster submissions
Apple outlined new App Store marketing and submission features, including Creative Assets in the product page header and search results. Here’s the practical ‘what to do next’ summary.
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AI-generated UGC ads: why ‘replication’ beats reinvention (and where trust breaks)
A credited summary of a RevenueCat guest piece from Mojo on using AI to scale creator-style ads: why dubbing a real winner can outperform new creators, why most avatars fail, and how to keep ‘UGC trust’ intact.
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App Store Marketing Weekly – Week 14 (2026)
The next conversion gains are coming from boring discipline: test your store promise like a product change, and treat ‘alternative billing’ as an entitlement system, not a policy footnote.
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Adapty’s monetization data for 2026: why weekly plans (and onboarding paywalls) are eating everything
A credited summary of Adapty’s 2026 monetization write-up: weekly plans now dominate subscription revenue, Day 0 LTV is a trap metric, and most paywall wins come from experimentation plus localization, not ‘one perfect price’.
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App Store A/B testing that actually compounds: a simple roadmap for PPO and Play experiments
Appalize lays out a practical testing cadence: start with screenshot order and icons, run 7–28 day tests, and treat confidence intervals as non-negotiable. The useful bit is the prioritised roadmap, plus the reminder to change one variable at a time.