Benchmarks
11 post(s)
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Apple Ads guide (2026): placements, structure, and what the costs really look like (SplitMetrics)
A long, benchmark-heavy guide to Apple Ads (formerly Apple Search Ads). The useful bits: four placements behave differently, multiple search ad slots are now normal, and category economics vary wildly.
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App Store conversion rate benchmarks (2026): what to compare, and what to fix first
A credited summary of ScreenFast’s 2026 App Store conversion benchmarks, with a practical lens: use category benchmarks (not universal averages), and treat screenshot clarity as the first lever before you ‘do more ASO’.
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App Store Marketing Weekly – Week 21 (2026)
This week’s theme: stop debating retention in the abstract. Benchmarks (and definitions) turn ‘churn feels high’ into an actionable diagnosis, and they force the right question: did users reach the proof moment you promised?
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Unstar: 2026 retention benchmarks by category (D1, D7, D30 medians)
A credited summary of Unstar’s May 11, 2026 retention benchmarks post: median D1/D7/D30 by category, the most common early churn failure modes, and a simple way to use benchmarks without turning them into vanity targets.
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App retention benchmarks in 2026: the curve is brutal, so design for Day 1 activation and Day 7 habit
Enable3’s benchmarks recap is a useful gut-check: across apps, Day 1 retention is roughly 25 to 30%, Day 7 is 10 to 15%, and Day 30 is 5 to 7%. The actionable bit is not the numbers, it’s what they imply about activation speed, habit cues, and what ‘good’ means by category.
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App Monetization Seoul recap: the ‘two levers’ mental model for ads, plus what subscription data actually says
A short event recap from RevenueCat. The sharp takeaway: ad monetization is a balancing act between eCPM and impressions, and subscription folklore is best replaced with benchmark reality.
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Retention benchmarks are only useful if they force a product decision (Business of Apps)
Business of Apps collects retention benchmarks by vertical. The actionable takeaway is not ‘what is normal’, it’s where your product loop breaks (and where messaging makes it worse).
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Xtremepush gamification benchmarks: why ‘real-time rewards’ beat drip campaigns for retention
Xtremepush shares 2026 benchmarks for retention, engagement, and tier progression (drawn from iGaming). The transferable insight: if rewards arrive a day late (batch sync), you are training churn. Tight loops, same-session reinforcement, and simple cohort deltas win.
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Adapty’s State of In‑App Subscriptions 2026: the benchmarks worth stealing
A credited summary of Adapty’s subscription benchmarks across pricing, conversion, retention, and paywalls, based on 16,000 apps and $3B in revenue.
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Fintech benchmarks that matter for app growth teams (Mixpanel’s 2026 digital analytics cut)
Mixpanel’s 2026 finance benchmarks are a useful reminder that ‘growth’ is now a lifecycle argument. Device growth, actions per user, DAU/MAU, and week-one retention often point in different directions, and the gaps tell you what to fix first.
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Growth-onomics retention benchmarks (2026): why Day 30 is a category problem, not a dashboard number
A credited summary of Growth-onomics’ 2026 retention benchmarks by industry, plus the practical way to use Day 1, Day 7, and Day 30 as diagnosis, not targets.