Benchmarks
9 post(s)
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App Store conversion rate benchmarks (2026): what to compare, and what to fix first
A credited summary of ScreenFast’s 2026 App Store conversion benchmarks, with a practical lens: use category benchmarks (not universal averages), and treat screenshot clarity as the first lever before you ‘do more ASO’.
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App Store Marketing Weekly – Week 21 (2026)
This week’s theme: stop debating retention in the abstract. Benchmarks (and definitions) turn ‘churn feels high’ into an actionable diagnosis, and they force the right question: did users reach the proof moment you promised?
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Unstar: 2026 retention benchmarks by category (D1, D7, D30 medians)
A credited summary of Unstar’s May 11, 2026 retention benchmarks post: median D1/D7/D30 by category, the most common early churn failure modes, and a simple way to use benchmarks without turning them into vanity targets.
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App retention benchmarks in 2026: the curve is brutal, so design for Day 1 activation and Day 7 habit
Enable3’s benchmarks recap is a useful gut-check: across apps, Day 1 retention is roughly 25 to 30%, Day 7 is 10 to 15%, and Day 30 is 5 to 7%. The actionable bit is not the numbers, it’s what they imply about activation speed, habit cues, and what ‘good’ means by category.
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App Monetization Seoul recap: the ‘two levers’ mental model for ads, plus what subscription data actually says
A short event recap from RevenueCat. The sharp takeaway: ad monetization is a balancing act between eCPM and impressions, and subscription folklore is best replaced with benchmark reality.
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Xtremepush gamification benchmarks: why ‘real-time rewards’ beat drip campaigns for retention
Xtremepush shares 2026 benchmarks for retention, engagement, and tier progression (drawn from iGaming). The transferable insight: if rewards arrive a day late (batch sync), you are training churn. Tight loops, same-session reinforcement, and simple cohort deltas win.
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Adapty’s State of In‑App Subscriptions 2026: the benchmarks worth stealing
A credited summary of Adapty’s subscription benchmarks across pricing, conversion, retention, and paywalls, based on 16,000 apps and $3B in revenue.
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Fintech benchmarks that matter for app growth teams (Mixpanel’s 2026 digital analytics cut)
Mixpanel’s 2026 finance benchmarks are a useful reminder that ‘growth’ is now a lifecycle argument. Device growth, actions per user, DAU/MAU, and week-one retention often point in different directions, and the gaps tell you what to fix first.
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Growth-onomics retention benchmarks (2026): why Day 30 is a category problem, not a dashboard number
A credited summary of Growth-onomics’ 2026 retention benchmarks by industry, plus the practical way to use Day 1, Day 7, and Day 30 as diagnosis, not targets.