UA
5 post(s)
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AI-generated UGC ads: why ‘replication’ beats reinvention (and where trust breaks)
A credited summary of a RevenueCat guest piece from Mojo on using AI to scale creator-style ads: why dubbing a real winner can outperform new creators, why most avatars fail, and how to keep ‘UGC trust’ intact.
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Airbridge: why MMP pricing is still opaque (and how to evaluate it anyway)
Airbridge argues mobile attribution vendors keep pricing behind sales calls to protect margins, and lays out a simple ‘transparent pricing’ checklist for startup teams budgeting measurement.
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Google App Campaigns in 2026: what changed, what’s still a black box, and how to win anyway
Adapty’s 2026 Google App Campaigns playbook: what’s new (Web→App Connect, Shorts, AAK), how to structure campaigns, and the tracking/creative rules that actually move results.
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Apple Ads in 2026: why March’s extra search slots will reset your benchmarks
MobileAction’s view on Apple Ads’ March 2026 search results expansion: what changes, what won’t, and the measurement guardrails to put in place before your baselines drift.
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State of Mobile 2026: the 9 graphs that explain why revenue is up (even when downloads aren’t)
A practical summary of Deconstructor of Fun’s ‘State of Mobile 2026’ discussion: monetization-first reality, non-games overtaking games in IAP, and what it means for creative + retention strategy.