Push
8 post(s)
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The quiet app advantage for publishers: super users, anonymous audiences, and the measurement gap (Pugpig)
A summary of Pugpig’s 2026 Media App Report themes: engagement is up, rich formats create ‘super users’, but anonymous usage and weak measurement block monetisation and retention work.
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Mobile app experience in 2026: the apps that ask less win (because attention is the bottleneck)
Userpilot argues most mobile UX issues are attention-management issues: value should come before setup, permissions should be requested at the moment of need, and notifications should be behavior-driven instead of schedule-driven.
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Push notifications: the retention lever that also burns trust (a practical 2026 refresher)
A credited summary of MessageFlow’s push notification guide, with a focus on token hygiene, permission timing, and the mistakes that quietly turn retention into churn.
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App Store Marketing Weekly – Week 18 (2026)
This week’s theme: the lock screen is a product surface. Push, permissions, and platform policy now change retention and conversion as much as creatives do, because they shape what users see (and what they fear) before they ever open the app.
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EFF: push notifications can leak more than you think (lock screen, cloud routing, device databases)
EFF breaks down two privacy leak points for push notifications: what platforms can see in transit (content/metadata), and what can persist on-device (including recovered ‘deleted’ notifications). For app teams, the takeaway is simple: treat notifications as a public surface and design for minimised content.
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Location SDK panic is usually a configuration story, not a magic data leak
OneSignal clarifies how location works in its mobile SDK: it is off by default, requires explicit developer enablement, and still depends on OS-level user permission. Useful framing for privacy reviews and stakeholder questions.
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OneSignal’s 2026 State of Customer Engagement: AI filtering, behavior triggers, and why the first 30 days still decide retention
A credited summary of OneSignal’s 2026 engagement report: OS-level AI filtering is becoming the new inbox, behavior-triggered messages outperform broadcasts, and Journeys win by sending fewer, better-timed messages.
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Push in 2026 is still the fastest way to lose trust, or win back users
OneSignal’s 2026 push best-practices guide focuses on the fundamentals that actually move retention: permission priming on iOS, careful timing and frequency, deep linking, and measuring downstream conversion, not just delivery.