Monetization
37 post(s)
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Win-back campaigns, but on the web: a practical way to recover churned subscribers (RevenueCat)
RevenueCat’s new win-back campaigns trigger an email when access actually expires (not at cancellation), then route re-subscription to a web checkout so you can discount aggressively without handing 15%–30% to the stores.
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RevenueCat’s Android Codegen plugin turns dashboard strings into compile-time safe entitlements and offerings
RevenueCat ships a Codegen Gradle plugin that fetches your project schema at build time and generates Kotlin accessors for entitlements, offerings, and packages. Fewer runtime nulls, more autocomplete, and less drift between dashboard config and app code.
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RevenueCat: 20% of churned users come back, but only if you’re set up to catch them
A credited summary of RevenueCat’s May 28, 2026 post on reactivation: why ‘win-back’ only works when the user’s problem returns, what reactivation rates look like by subscription length, category, and price point, and the foundation checks to run before you build a churned-user pipeline.
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RevenueCat Sub Club: 68% trial conversion came from trust, not paywall tweaks (Natal App)
A credited summary of RevenueCat’s Sub Club write-up (May 27, 2026) on Natal App: how answering every message for years built enough trust that users convert without needing a ‘test drive’, and why HSA/FSA payments are an underused growth lever for health apps.
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RevenueCat AI Toolkit: putting subscriptions setup inside coding agents
A credited summary of RevenueCat’s launch of the AI Toolkit (May 22, 2026), a plugin + skills bundle that brings RevenueCat setup, SDK integration, and paywall troubleshooting into tools like Claude Code, Codex, Gemini CLI, and VS Code.
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Google Play Billing Library v9: the small API changes, and the bigger Play discovery shift
A credited summary of RevenueCat’s breakdown of Play Billing Library 9.0 (May 19, 2026) plus the I/O-era Play changes around Gemini discovery, Ask Play, Play Shorts, and churn-reducing billing mechanics.
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Apple warns of South Korea App Store price equalization updates (and a Latvia VAT edge case)
Apple Developer News says App Store pricing will update for South Korea from May 28 (unless it’s your base storefront), and notes a Latvia VAT increase tied to the ‘Content is in Russian’ tax category.
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The post-purchase screen: the fastest place to fight Day 0 trial cancellations
RevenueCat argues that many ‘trial churn’ problems are really ‘post-purchase’ problems. A simple confirmation, reassurance, and one clear next step can stop users from cancelling before they even experience value.
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Apple’s monthly subscriptions with a 12-month commitment: a pricing lever, not a miracle
A credited summary of RevenueCat’s take on Apple’s new 12‑month commitment billing plan: where it helps (localization, annual-value buyers with upfront friction) and what to watch (cannibalization, support, payment failures).
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Apple: Monthly subscriptions with a 12-month commitment
Apple is adding a new subscription billing option: monthly payments with a 12-month commitment. It’s designed to lower the upfront price while keeping a ‘commitment’ frame, and it changes how you should message cancellation, renewal reminders, and value delivery in the first month.
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App Monetization Seoul recap: the ‘two levers’ mental model for ads, plus what subscription data actually says
A short event recap from RevenueCat. The sharp takeaway: ad monetization is a balancing act between eCPM and impressions, and subscription folklore is best replaced with benchmark reality.
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Google Play: Q1 2026 updates add new discovery surfaces (Shorts, Ask Play) and more payment recovery
Google highlights Play Shorts, deeper Gemini Q&A, review search, subscription recovery extensions, and more granular Play Console reporting. Treat it as a reminder that store UX changes can move your funnel without a single bid change.
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RevenueCat Paywall Rules let one paywall behave like many (show or hide components based on offers and variables)
RevenueCat introduced Paywall Rules: logic that can hide or override paywall components depending on the selected package’s offer type, a package identifier, or custom variables.
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RevenueCat Charts v3 is a data pipeline rebuild, not a UI refresh (real-time charts, more stable history)
RevenueCat rebuilt its analytics infrastructure and is rolling out Charts v3: near real-time chart updates, cleaner subscription modeling across stores, and reporting changes like refunds no longer rewriting historic periods.
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FunnelFox: in the EU, Apple fees are now a configuration problem (not a single commission rate)
A credited summary of FunnelFox’s April 2026 breakdown of Apple’s post-DMA EU fee stack: why ‘external payments’ don’t equal ‘no Apple tax’, and what changes for forecasting, attribution, and experimentation when monetization becomes region-fragmented.
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RevenueCat: Google Play involuntary churn is a recoverable revenue leak (configure grace periods, holds, and in-app messages)
RevenueCat argues a large share of Google Play cancellations are payment failures, not user intent, and outlines a high-ROI recovery playbook using grace periods, account holds, and the In-App Messaging API.
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Apple: App Store Connect Analytics adds IAP + subscription metrics (cohorts, benchmarks, exports)
Apple refreshed App Store Connect Analytics with 100+ new monetization metrics, cohort analysis, peer benchmarks, and new exportable subscription reports.
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RevenueCat: Android subscription conversion is mostly a ‘trial start’ problem, not a ‘trial to paid’ problem
RevenueCat’s dataset suggests Android and iOS trial-to-paid conversion is basically identical. The gap is that far fewer Android users ever start a trial. Fix the first-session funnel entrance and Play offer configuration before you touch trial length.
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RevenueCat: free trial length is a product decision, not a 7-day default
RevenueCat argues trial length should follow time-to-value and confidence-building, not a one-size-fits-all 7-day habit, and shares data patterns by category and price point.
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RevenueCat’s 2026 subscription benchmarks: Day 0 churn, hard paywalls, and the missing ‘middle class’
A credited summary of RevenueCat’s 2026 subscription trends: growth is polarizing, most trial cancels happen on day 0, longer trials can convert better, and Android ‘billing leak’ is still a major hidden revenue driver.
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Adapty’s monetization data for 2026: why weekly plans (and onboarding paywalls) are eating everything
A credited summary of Adapty’s 2026 monetization write-up: weekly plans now dominate subscription revenue, Day 0 LTV is a trap metric, and most paywall wins come from experimentation plus localization, not ‘one perfect price’.
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Google Play: Game Trials + ‘buy once, play anywhere’ is a pricing UX shift (not just a gaming feature)
Google Play is rolling out free trials for paid games, cross-device ‘buy once, play anywhere’ purchases, and in-store community + AI tips. The interesting bit for marketers: it’s all friction removal around ‘should I pay?’ and ‘will it work on my devices?’
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Google Play is making PC, paid games, and trials feel more ‘store-native’
Google outlines new Play changes for games: better PC discovery and badging, ‘buy once play anywhere’ pricing (EAP), game trials on mobile listings, and wishlist/discount notifications.
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RevenueCat: Appstack integration closes the loop from attribution to subscription revenue
If your MMP stops at installs, you end up optimizing spend for clicks, not LTV. RevenueCat’s Appstack integration maps attribution data into paywall targeting, and can forward subscription lifecycle events back to Appstack.
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RevenueCat: Exit Offers in paywalls can lift conversion, but iOS App Review is a real risk
Exit offers (a discounted or alternative plan shown when a user dismisses a paywall) are effective, but Apple may flag them as ‘manipulative’ under Guideline 5.6.
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Adapty’s State of In‑App Subscriptions 2026: the benchmarks worth stealing
A credited summary of Adapty’s subscription benchmarks across pricing, conversion, retention, and paywalls, based on 16,000 apps and $3B in revenue.
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Google Play’s new era of choice: Registered App Stores, more billing options, and lower fees (staggered rollout)
Google is rolling out alternative billing options, a ‘Registered App Stores’ install flow for sideloaded stores, and a new fee model that separates billing from service fees.
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RevenueCat’s State of Subscription Apps 2026: the middle is shrinking, and paywalls still win conversion
Across 115k+ apps and $16B in revenue, RevenueCat sees a widening gap: leaders are compounding fast while mid-tier subscription apps are stuck in low single-digit growth.
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RevenueCat: an Android Studio AI agent for paywalls, offerings, and revenue debugging (why it matters)
RevenueCat’s IntelliJ/Android Studio plugin now includes an AI agent that can create offerings, generate paywalls, stage code edits, and surface revenue charts without leaving the IDE.
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RevenueCat: how to run a custom paywall UI alongside RevenueCat Paywalls (without splitting purchase logic)
RevenueCat explains a hybrid approach: keep entitlements + purchases centralized in the SDK, while swapping between a fully custom paywall and RevenueCat Paywalls using placements and offering metadata.
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Apple is rejecting ‘trial toggle’ paywalls. Here’s what to build instead
RevenueCat documents a quiet App Review shift: paywalls that let users toggle a free trial on/off are getting rejected. Here’s why it happens, what patterns seem safer, and the quick fixes to ship this week.
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RevenueCat: Apple is rejecting ‘toggle paywalls’ (trial on/off switches) under 3.1.2
The trial-toggle pattern is being rejected as ‘confusing’ under App Review Guideline 3.1.2. If you used it, move to explicit plan selection (trial is a plan attribute), not a hidden mechanic.
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ElevenLabs’ mobile growth playbook: simplify pricing, ship in pods, and write the narrative first
A credited summary of RevenueCat’s Sub Club episode on ElevenLabs: pricing that matches user mental models, small autonomous teams, and launch narrative as a compounding asset.
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State of Mobile 2026: the 9 graphs that explain why revenue is up (even when downloads aren’t)
A practical summary of Deconstructor of Fun’s ‘State of Mobile 2026’ discussion: monetization-first reality, non-games overtaking games in IAP, and what it means for creative + retention strategy.
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The 15% app store fee: if you’re under $1M, stop donating margin
A credited summary of RevenueCat’s practical guide to Apple’s Small Business Program and Google Play’s 15% service-fee tier, plus the subscription commission quirks teams still miss.
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What app buyers actually want in 2026: distribution edge, clean numbers, and a real moat
RevenueCat interviewed 10 app acquirers about what they look for in deals. The useful bits for founders and growth leads: what counts as ‘quality’ revenue, what makes a funnel defensible, and what diligence questions you should prep for now.
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Offer codes will replace In-App Purchase promo codes in App Store Connect (cutoff: March 26, 2026)
Apple says you won’t be able to create new In-App Purchase promo codes from March 26, 2026, and should move to offer codes instead. Here’s what’s changing and the practical store-ops checklist.