Apple
40 post(s)
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Apple Developer: Hello Developer (July 2026) is a quiet reminder to refresh your dev + design ops
Apple’s July Hello Developer roundup points to a new on-site search tool, updated design kits (Figma/Sketch), and a convenient hub for tracking what changed across the 27 platform releases, docs, sample code, and release notes.
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App Store Connect (June 25, 2026): you can now upload apps built with Xcode 26.6
Apple updated App Store Connect to accept uploads built with Xcode 26.6 (using the iOS 26.5 RC SDK family) for App Store submissions and TestFlight. It’s a small release note, but it’s the kind that unblocks launch timelines.
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App Store Marketing Weekly – Week 26 (2026)
This week’s theme: payments and ratings are not ‘growth hacks’, they’re trust surfaces. Google is modularising Play fees, and Apple is tightening review-prompt enforcement. Treat both as UX you can break (or improve).
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App Store Connect release notes (June 18, 2026): Brazil alternative distribution tweaks, age rating changes, and dropping Intel Mac support
Apple’s June 18 App Store Connect release notes bundle a few quiet but high-impact changes: updates to alternative distribution/payment options (including Brazil support), region-specific age rating shifts (Australia, Vietnam), and the option to ship Apple silicon-only macOS binaries if your minimum version is macOS 13+.
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WWDC26’s App Store creative refresh: why your listing is turning into a living campaign
M+C Saatchi Performance argues Apple’s WWDC26 App Store changes (Creative Assets, Asset Library, and more personalised recommendations) move teams from ‘set-and-forget’ metadata toward ongoing creative and behavioural optimisation.
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Apple is moving Sign in with Apple and Hide My Email to private.icloud.com (June 2026)
Apple will issue new Sign in with Apple relay addresses and iCloud+ Hide My Email addresses on private.icloud.com. Here’s what to update so logins, email validation, and deliverability don’t break silently.
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WWDC26 App Store guide: new creative surfaces, Asset Library, and ‘Retention Messaging’ in App Store Connect
Apple’s WWDC26 App Store guide is a sneak peek at how distribution is becoming a creative workflow (Asset Library, preview tooling) and how churn is becoming a storefront surface (Retention Messaging at cancellation).
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App Store Connect release notes (June 10, 2026): localized Apple-hosted asset packs, 200-pack limit, and Linux tools
Apple’s June 10 App Store Connect notes are mostly ‘plumbing’, but the kind that changes shipping velocity: localized assets for Apple-hosted asset packs, support for up to 200 packs per app, and new Linux tooling for building and testing non-localized packs.
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Apple expands App Store capabilities: Creative Assets, subscription tools, and faster submissions
Apple outlined new App Store marketing and submission features, including Creative Assets in the product page header and search results. Here’s the practical ‘what to do next’ summary.
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Apple updates the Developer Program License Agreement and App Review Guidelines (June 2026)
Apple revised key sections of the Developer Program License Agreement and App Review Guidelines. Here’s what changed at a practical level, and what to sanity-check so reviews and releases don’t get surprised.
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Apple expands App Store capabilities (Creative Assets, subscription upgrades, and faster submissions): what app teams should do next
Apple’s June 8 Newsroom update rounds up 2026 App Store changes like Creative Assets in the product page header and search results, new subscription features, and a tighter submission workflow. The practical lesson: creative ops and experimentation are moving into App Store Connect.
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Apple Ads is adding Creative Assets for Today tab and Search Results ads (fall 2026): what changes for creative workflow
Apple Ads says advertisers will be able to upload their own images and videos as ‘Creative Assets’ for Today tab and Search Results ads. It shifts the constraint from ‘use your product page screenshots’ to ‘design an ad on purpose’, and that will change testing cadence, approvals, and how you map intent to landing experiences.
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Apple says the App Store is getting new marketing surfaces: Creative Assets, discovery updates, and more subscription levers
Apple’s June 2026 Newsroom post outlines new App Store marketing surfaces (Creative Assets in product page headers and search results), subscription flexibility, and workflow tweaks in App Store Connect. Treat it as a new creative + measurement problem, not just a shiny UI update.
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Apple introduces ‘Time Allowances’ categories (iOS 27): why the new Social Media questionnaire matters for age rating and distribution
Apple is adding Time Allowances categories in iOS 27, including a new Social Media bucket based on ‘social media capabilities’ (not your App Store category). Starting Sept 2026, you will have to answer this in App Store Connect to ship updates or notarise for alternative marketplaces.
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Apple is opening a Developer Center in Berlin: why this matters for European app teams
Apple says it will open a new Apple Developer Center in Berlin later this year. For EU-based app teams, it is a practical signal: more in-person labs, clearer platform guidance, and fewer ‘guess-and-submit’ release cycles.
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Texas age assurance on iOS (SB 2420): what Apple’s June 3 update means for consent, significant changes, and server notifications
Apple says new Apple Accounts in Texas are now subject to SB 2420 age assurance requirements, including parent/guardian consent for downloads, IAP, and significant app changes. If you ship to Texas, this is now funnel plumbing: eligibility, consent, and revocation handling.
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Apple Developer: iOS 26.5.1 and macOS 26.5.1 are out (June 1, 2026)
A credited summary of Apple’s June 1, 2026 releases drop (iOS 26.5.1 and macOS 26.5.1). The practical takeaway for app teams: update your QA matrix, sanity-check critical flows, and avoid learning about regressions from your reviews.
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Apple ships iOS 26.6 beta (and friends): why release engineering still breaks launches
A credited summary of Apple Developer News (May 26, 2026) announcing iOS 26.6 / iPadOS 26.6 / macOS 26.6 betas. Not a ‘growth’ post, but a reminder that tooling and OS cadence can silently become your biggest go-live risk.
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App Store Marketing Weekly – Week 22 (2026)
This week’s theme: intent is only real if you can measure it. CPPs and ‘free’ ASO tooling both promise better relevance, but Apple’s new proceeds-per-download benchmarks are the reminder to follow the chain all the way to money.
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Apple: age ratings are changing in Australia and Vietnam (June 18, 2026)
A short, practical summary of Apple’s June 18 age-rating updates in Australia and Vietnam, and why it can create surprise review or support issues if your questionnaire answers are stale.
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Apple is changing App Store age ratings in Australia and Vietnam: what to check before June 18
Apple says the 15+ rating is being removed in Australia (some 15+ apps will be bumped to 16+), and Vietnam will require a region-specific age rating (00+, 12+, 16+, 18+) based on your questionnaire. It’s a small storefront signal that can create surprise compliance work.
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Rave sues Apple over App Store removal: a reminder that ‘platform competition’ risk is real
A plain-English summary of Rave’s antitrust claims around an App Store removal, and what it means for distribution risk, review resilience, and product roadmaps.
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App Store Connect (May 5, 2026): you can now upload apps built with Xcode 26.5 RC
Apple updated App Store Connect to accept uploads built with Xcode 26.5 RC (and the 26.5 RC SDKs) for App Store submissions and TestFlight testing. It’s a small line item, but it’s the kind that silently unblocks launch timelines.
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Epic v Apple: stay reversed, App Store external payments rules back in play
The Ninth Circuit reversed a stay that had paused enforcement while Apple pursues another Supreme Court appeal in Epic v Apple. Practically, this pulls App Store ‘external purchase’ rules and fees back into the spotlight again, and teams should be ready for link-out UX and commission policy changes.
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Apple: Monthly subscriptions with a 12-month commitment
Apple is adding a new subscription billing option: monthly payments with a 12-month commitment. It’s designed to lower the upfront price while keeping a ‘commitment’ frame, and it changes how you should message cancellation, renewal reminders, and value delivery in the first month.
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Apple releases: iOS 26.4.2 + iOS 18.7.8 (notifications database fix)
Apple’s April 22 releases (iOS 26.4.2 and iOS 18.7.8) are a reminder that platform ‘bugfix’ updates can have direct privacy implications. In this case, it appears to close a hole where deleted notifications could persist in the on-device notification database.
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App Store Marketing Weekly – Week 17 (2026)
This week’s theme: workflow and permissions are quietly converging. Toolchain gates (TestFlight/Xcode) and platform hardening (local network, background audio, CT defaults) are now part of conversion and retention, because they change what ships and what breaks.
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Apple quietly tweaks the App Store app: Updates becomes ‘App Updates’ and moves up the list
Apple made a backend change in the App Store app that renames ‘Updates’ to ‘App Updates’ and swaps its position with Purchase History, making updates slightly more prominent without a software update.
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EFF: Push notifications can betray your privacy (and what to do about it)
EFF’s practical point is simple: notifications leak in two places, in transit (Apple/Google push infrastructure) and at rest (what your OS stores locally). Their advice is to reduce preview content, tighten per-app and OS-wide settings, and treat notification copy like sensitive data.
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App Store Marketing Weekly – Week 16 (2026)
This week’s theme: the ‘quiet layers’ are multiplying. OS-level attention filters are changing retention mechanics, and Apple’s developer workflow updates (App Store Connect + Hello Developer) are nudging teams toward faster, cleaner shipping.
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Apple: Hello Developer (April 2026)
Apple’s April Hello Developer edition is a useful pulse check: WWDC prep, a Swift concurrency deep dive, new SwiftUI sample code, and more ‘Liquid Glass’ design references. Not a single growth hack, but lots of signal on what Apple wants teams to prioritize.
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Apple updated the Developer Program License Agreement (again). If you ship privacy-sensitive features, skim the diffs
Apple’s March 30, 2026 update to the Apple Developer Program License Agreement adds more explicit requirements around specific frameworks (including privacy expectations). It’s the kind of ‘legal’ change that becomes a product/fire-drill if you only notice it during a release.
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Apple Maps search ads are reportedly coming: what it means for app teams (and everyone fighting for intent)
A Bloomberg report via 9to5Mac says Apple is preparing to add paid placements to Apple Maps search results, letting businesses bid on queries. It’s another signal that ‘Apple Ads’ is becoming an ecosystem, not just an App Store channel.
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WWDC26 dates are locked (June 8-12): treat platform season as a product and marketing deadline
Apple confirmed WWDC26 will run June 8-12, with an Apple Park in-person event on June 8. For app teams, the point is not hype, it’s timing: iOS-era changes and new review expectations tend to create real funnel volatility.
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Apple Ads search results are expanding: two ads per query (and what to check first)
AppTweak reports Apple is expanding Apple Ads placements within App Store search results, allowing up to two ads for a query. That raises competition on high-intent keywords and makes brand defence, CPP alignment, and budget monitoring more important.
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iOS 26 adoption (Feb 2026): why your min-version calls should stay boring
MacRumors summarizes Apple’s latest iOS 26 / iPadOS 26 adoption stats. Useful for planning support windows, QA matrices, and rollout comms.
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Apple will add more search ads in App Store search results (2026 rollout)
Search Engine Land reports Apple will add additional inline ad placements inside search results in 2026, with relevance gating who even enters the auction, not just bid size.
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Apple updated the App Review Guidelines (Nov 2025): what app marketers should actually watch
Apple clarified rules around creator apps and age-gating, brand misuse in app names/icons, HTML5 ‘mini apps’, loan APR limits, and disclosing when you share personal data with third-party AI.
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Apple: App Store Connect upgrades for review + marketing (CPPs x70, keywords, offer codes)
Apple quietly shipped a bundle of App Store Connect changes that matter to growth teams: submit items independently, double CPP capacity (plus keywords), and move from promo codes to richer offer codes (promo codes for IAP end March 26, 2026).
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Offer codes will replace In-App Purchase promo codes in App Store Connect (cutoff: March 26, 2026)
Apple says you won’t be able to create new In-App Purchase promo codes from March 26, 2026, and should move to offer codes instead. Here’s what’s changing and the practical store-ops checklist.